ANNEXURE - II

Semester I

101 – FUNDAMENTALS OF MANAGEMENT & ORGANIZATIONAL BEHAVIOUR

Course Objectives

 To acquaint students about basic principles of management

 To orient students on basic functions of management

 To teach students to accept management as a way of life

 To study basic elements of organizational behavior and their interrelationships

 To study inputs required for personality and attitudinal development

 To acquaint students about group dynamics and importance of team building

 To create awareness about conflict resolution practices and change management

Management: Meaning & Scope, Evolution of Management, Planning, Organizing, Decision

Making, Motivation , Leadership, Controlling techniques

Organizational Behaviour – Definition, Meaning & Scope, Perception Process, Personality &
attitudes, Learning Processes, Group Dynamics & Teams, Organizational Culture,
Organizational Change & its Management, Conflict management

Books Recommended

1. Essentials of Management by Koontz – Tata Mcgraw Hill

2. Management by Stoner, Pearson
3. Principles of Management by T. Ramasamy,
4. Management – Text & Cases, VSP Rao, Excel Books
5. Principles of Management by Govind Rajan & Natrajan.
6. Management 8/e, Robbins, Pearson Education
7. Essentials of Management by Durbin, Thomson
8. Business Communication by R.K. Madhukar
9. Business Communication by Rai & Rai.
10. Essential of Business Communication – R. Pal and Kolahalli.
11. Organizational Behaviour, 9th Ed. – Stephen Robbins, Pearson Education
12. Human Behaviour at work – Davis and Newstrom, Tata Mcgraw Hill
13. Organizational Behaviour – Uma Sekaran
14. Organizational Behaviour – Fred Luthans, Mcgraw Hill
15. Organizational Behaviour – K. Aswathappa, Himalaya
16. Human Behaviour at Work – Keith Davis

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 17. Organizational Behaviour – Jit S. Chandran
18. Human Relations & Organizational Behaviour – R. S. Dwivedi , Oxford Mcgraw Hill
19. Organizational Behaviour – McShane

102 – MANAGEMENT ACCOUNTING

Course Objectives

 To Study the basic aspects of Financial accounting useful for Managers

 To understand the implications of Cost Accounting for Managers
 To Study the Use of accounting concepts in Managerial Decision Making

1 a).Double Entry accounting methods -Conventions and Concepts – Rules for journalizing
-Primary and Secondary books of accounts - Preparation of Trial Balance – b)Final Accounts
of profit making organization c) Introduction to company final accounts.

2. Cost Concepts-,– cost , costing and cost accounting types and classification of costs-Fixed ,
Variable, Direct costs -Elements of Cost - Preparation of Cost Sheet. -valuation of inventory –
as per the relevant accounting standard- FIFO, Weighted Average. - Overheads.

3. Marginal Costing – Cost Volume Profit Analysis-BEP analysis -problems on concepts of

marginal costing, application of marginal costing in decision making including key factor
considerations

4. Budgetary Control –types of budgets – functional, budgets, Flexible Budgets, cash budget

5.Standard Costing - Materials Cost and Labour Cost Variances only

Note – .Problems will be covered on the following topics -

a. Preparation of ledger accounts, trial balance and final accounts,

b. Cost Sheet preparation

c. Inventory Valuation

d. problems on concepts of Marginal Costing and Applications of Marginal Costing

e. Budgets – Cash, functional and flexible budgets

f. Materials Cost and Labour Cost Variances

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Books Recommended

1. Introduction to Management Accounting - Horngreen and Sundlem

2. Principles of Management Accounting - Manmohan & Goyal
3. Cost and Management Accounting - S.M.Inamdar
4. Management Accounting - Dr. Mahesh Kulkarni
5. Double Entry Book Keeping - T.S.Grewal
6. Principles and Practice of Cost Accounting – Ashish K. Bhattacharya
7. Management Accounting. - Khan & Jain
8. Theory & Problems in Management & Cost Accounting - Khan & Jain
9. Cost Accounting - Jawaharlal
10. Accounting and Analysis the Indian Experience 2004 - Published by global Data
Services of India ltd.Management Accounting – Khan and Jain
11. Management Accounting – DRURY
12. Cost Accounting – Dutta
13. Financial Accounting – Tulsian
14. Advanced Management Accounting – Robert S Kaplan and Anthony A. Atkinson

103 - MANAGERIAL ECONOMICS

Course Objectives

 To facilitate the study of economic aspects of managerial decision making

 To encompass the basic micro and macroeconomic concepts

 To understand application of these economic concepts for making business /

organisations competitive and sustainable

1. Definition, nature and scope of Managerial Economics - Managerial Economics and

Micro-economics - Managerial Economics and Macro-economics –
Types of business organization – non profit organization – organization goals- profit
maximization- wealth maximization and sales maximization- satisfying theory- enhancing
value of the firm and its goals.

2. Demand Analysis - Determinants of Market Demand - Law of Demand - Elasticity of

Demand - Measurement and its use - Demand Forecasting - Techniques of Demand
Forecasting

3. Supply analysis- production and costs law of variable proportions- law of

supply and elasticity of supply- cost and cost functions – determinants of costs- break
even analysis
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 4. Pricing and output determination - Pricing decisions under different market forms
like perfect competition, monopoly, oligopoly - Pricing Methods

5. Government and Business - Need for Government intervention in the market - Price
Controls - Support Prices and Administered Prices - Prevention and control of monopoly -
Protection of consumers' interest – globalization and Economic Liberalization - Process of
disinvestments – applications of economic principles in managerial decision making

Books Recommended

1. Managerial Economics – Dr. Mukund Mahajan, Nirali Prakashan

2. Managerial Economics - Mote, Paul and Gupta, Nirali Prakashan
3. Managerial Economics - Varshney and Maheshwari
4. A study of Managerial Economics - D.Gopalkrishna
5. Managerial Economics - D.C.Hauge
6. Managerial Economics - Reckie and Crooke
7. Managerial Economics – Atmanand, Excel Books
8. Managerial Economics - Gupta
9. Managerial Economics, 4th Ed. - Craig Peterson, Pearson Education10. Managerial Economics, DM Mithani,
Himalaya
11. Economics For Managers , Hirschey - Thomson

104 – STATISTICAL METHODS & RESEARCH METHODOLOGY

a) Statistical Methods

Course Objective

 Business Statistics

 To highlight the importance of Quantitative approach in managerial decision making

 To introduce basic statistical tools for business problem analysis

 To demonstrate the application of statistical methods in various management

functions

1. Arranging data to convey meaning - tables, graphs and frequency distribution.

2. Measures of central tendency and dispersion.

3. Simple and multiple regression and correlation.

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 4. Association of attributes.

5. Probability - Probability distributions - Binomial, Poisson and Normal.

b) Research Methodology

Course Objective

 To understand the concept and process of business research

 To introduce basic research methods and techniques for conducting a business

research project

 To highlight the implications of research for managerial decision making

1. Meaning, Objectives and Motivation in research - Types of research - Research

Approaches - Research Process - Validity and Reliability in research

2. Research Design, Sampling Design, Measurement and Scaling Techniques

3. Methods of data collection, Testing of Hypothesis, Testing of samples, Chi-square Test -

Analysis of Variance and Co-variance - Multi Variate Analysis

4. Interpretation of Data and Report Writing, Use of computer in Research - Creating a

Database and its use for Statistical Analysis

Books Recommended

1. Statistical Methods - S.P.Gupta

2. Statistics for Management - Levin and Rubin, Pearson
3. Statistics - Spiegel
4. Quantitative Techniques Vol. 1 and 2 - L.C.Jhamb, Everest Publication
5. Statistics and Quantitative Techniques - M.G.Dhaygude
6. Operations Research - V.K.Kapoor
7. Operations Research - J.K.Sharma
8. Quantitative Techniques - N.D.Vohra, Tata Mcgraw Hill
9. Introduction to Operations Research - Hiller
10. Introduction to Operations Research - Gillett
11. Statistical and Quantitative Methods - Ranjeet.Chitale

105 - LEGAL ASPECTS OF BUSINESS

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 Course Objectives

 To Study the basic laws useful for managers

 To understand the legal concepts for managerial decision making

I. The Contract Act, 1871 1872

II. Sales of Goods Act, 1930

III. The Negotiable Instruments Act, 1881

IV. The Companies Act, 2013 up to first 122 sections.

VI The Consumer Protection Act, 1986

VII. The Information Technology Act, 2000

Books Recommended

1. Business Laws – Bulchandani, Himalaya

2. Business Laws - S.D.Geet and M.S.Patil
3. Business Laws - Gulshan Kapoor
4. Business and Commercial Laws - Sen and Mitra
5. An Introduction to Mercantile Laws - N.D.Kapoor
6. Business Laws - N.M.Wechlekar
7. Business Laws - M.D.Mulla
8. Company Law - Avtar Singh
9. Bare Text of the relevant Act
10. Business law – P C Tulsian, Tata McGraw Hill
11. Business Law – S. S. Gulshan, Excel Books
12. Business legislation for management – M C Kuchhal and Deepa Prakash.

106 - Business Communication

Course Objectives

 To explain the basics of communication as a process and managerial effectiveness

tool

 To discuss various types of communications and their organisational and managerial

applications

 To help develop skills for “getting the things done , the way you want them done, with
and through people”

Note: The purpose of this subject is to enhance the business communication ability of the
students. The content of this subject includes time to time updated modules as when
required to develop the communication skill. The modules mention below is just indicative

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parameters and can be covered as per the requirements of the admitted batch. The
coverage of these modules will be mainly in the forms of classroom activities as Group
Discussions and Presentations.

1. Communication Process and Principles

2. Written and digital Communication
3. Verbal and Non-verbal communication
4. Class Demonstrations and Case Analysis
5. Cross Cultural Communication

Books Recommended
1. Business Communication by R.K. Madhukar
2. Business Communication by Rai & Rai.
3. Essential of Business Communication – R. Pal and Kolahalli

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Semester II

201 - MARKETING MANAGEMENT.

1. Marketing Concepts – Marketing Concept, Marketing Process, Marketing

Mix, Customer value, Customer Satisfaction and delight, Functions of Marketing

2. Marketing Planning- Analysis of Marketing opportunity, Product Market

Selection, Process of Marketing Planning and Contents of Marketing Plan

3. Sales Forecasting Concept and methods, Introduction to Marketing Research-

Process- Scope, Obstacles in acceptance.

4. Consumer Behaviour- Factors influencing consumer behaviour- Consumer

decision making process- Industrial Buyer behaviour Vs. Domestic Buyer behaviour.

5. Dealing with competition- Identification and Analysis of Competitors.

6. Market segmentation- Bases for market segmentation of consumer goods,

industrial goods and services- Market Targeting and positioning strategies.

7. Market Evaluation and Controls- Process, types of control techniques-

Marketing Audit- Marketing Ethics, internet Marketing, e commerce.

Books Recommended

1. Marketing Management- Philip Kotler, Pearson Education

2. Marketing Management- Philip Kotler and Kevin Lane Keller, Pearson Education
3. Fundamentals of Marketing-Stanton.
4. Marketing Management – Rajan Saxena, Tata McGraw Hill
5. Marketing Management- S. Ramaswamy and S. Namakumari, McMillan India
6. Marketing Management- Arun Kumar and N Meenaxi, Vikas Publishing
7. Marketing Concepts and Cases Michael J. Etzel, Bruce J. Walker, William J. Stanton, Ajay
Pandit.
8. Principles of Marketing - Philip Kotler and Gary Armstrong, Pearson
9. Marketing Models- Lilien & Kotler & Moorthy, Prentice Hall
10. Marketing Management, B.V.Sangvikar, S.V.Kadavekar, Ravindra Deshmukh, C.M.Joshi,Biyani,
Diamond
11. Marketing Management – TK Panda, Excel Books
12. Case Studies in Marketing – Indian context- R. Srinivas.
13. Case study solutions- H. Kaushal
14. Marketing Management – Czinkota, (Thomson)
15. Basic marketing- William D. Perreault Jr.
16. Marketing - Chunawalla

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 202 - FINANCIAL MANAGEMENT

Course Objectives

 To Study and understand the basic concepts of finance

 To understand the concepts useful for Financial Decision making

1. Finance function –Broad areas under finance- Scope and Significance - Role of a
finance executive –Implications of Various Forms of Business Organizations. Sources
of Finance.

2. Financial system – Meaning and significance, Players in the financial system and
their role. Financial Institution and their roles.

3. Financial Statements of corporate organizations –understanding of financial

statements of companies. Analysis and interpretation of Financial Statements using
the techniques of Ratio Analysis

4. Analysis and interpretation of Financial Statements using the techniques of Funds

Flow Analysis and Cash flow Analysis

5. Working Capital Management - Nature of working capital - Need for working

capital – Operating cycle, Estimation of working capital requirement - Financing
working capital requirement, Receivables and Cash management.

6. Cost of Capital- meaning cost of capital, cost of Equity, Cost of Debt, WACC, EVA

7. Capital Budgeting - Nature and Significance - Time Value of Money - Discounting

and Compounding - Methods for evaluating capital expenditure proposals (all
important methods including IRR)

8. Management of Profits - Dividend Policy - Procedural and Legal formalities

involved in the payment of dividend - Bonus Shares

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 Note - Problems should be covered on the following topics -
a. Simple problems on Ratio Analysis
b. Simple problems on Funds Flow Analysis and Cash Flow Analysis.
c. Calculation of Cost of Capital
d. Estimation of Working Capital Requirement
e. Methods for evaluation of Capital Expenditure

Books Recommended

1. Financial Management - I.M.Pandey

2. Financial Management - Khan & Jain
3. Financial Management - N.M.Vechlekar
4. Financial Management - S.C.Kuchal
5. Financial Management - Prasanna Chandra
6. Financial management – Rustagi

203 - HUMAN RESOURCES MANAGEMENT

Course Objective

 To study overall functions of human resources management

 To improve competency and managerial effectiveness amongst students

 To develop students for campus interviews and acquaint them about industry
expectations

 To create awareness about corporate culture

1. Human Resources Management – Introduction and Importance – Evolution –

Difference between HR Management and HRM – role of HR Manager – Structure of
HR department – Duties and responsibilities of HR Manager.

2. HRD Systems- Evolution – Goals _ Elements and their interrelationship – HR

Strategies – HR strategies and Organizational Strategies.

3. Manpower Planning – Objectives – Estimating manpower requirement – Recruitment

and selection process – Main resources of recruitment – Assessment Devices –
Succession Planning.

4. Merit Rating – Promotions – Transfers – Job Description – Job Evaluation – Job

Enlargement – Job Enrichment – Job Rotation.
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5. Training and Development – Training Process and Methodology – Need and
objectives – training Procedure- Methods of Training- Tools and Aids – Evaluation of
Training Programmes.

6. Performance Appraisal systems- Definition, Concepts of Performance Management –

Different methods of Performance Appraisal – Rating Errors.

7. Kinds of Separation – Resignation, Discharge, Dismissal, Retirement, Voluntary

Retirement, Golden handshake and Contractual employment etc

8. Tools to improve managerial effectiveness – Kaizen – Quality Circles- times

Management

Books Recommended

1. Human Resource Management – Garry Dessler, Pearson Education

2. HR Management – C.B. Mamaoria, Himalaya
3. Managing Human Resources- R.S. Dwiwedi
4. Human resource Management – B.P Michael
5. Human resource Management – de. P.C. Pardeshi, Nirali Prakashan
6. Human resources Management – Mirza & Saiyadin
7. Managing Human Resources – Arun Monappa, McMillan India Ltd.
8. Human Resource Management – VSP Rao

204 – OPERATIONS MANAGEMENT

Course Objective

 To understand the strategic role of operations management and its competitive

advantage for organisational survival

 To understand the applications of operations management policies and techniques for

manufacturing and service firms

 To identify and evaluate key factors and their interdependence in the design of
operating systems

1. Historical perspective- Industrial Revolution – Evolution of OM concepts from local

Factories to Globalization, Change of focus from cost – Productivity – Quality to
Environmental concerns.
2. Types of industries – Variety of Business – Integration OF Manufacturing and
services – Scale of Operations – Economics – Creation of Wealth and Prosperity.
3. OM as a system – Functional / Decision areas – Organizational Structures
(Traditional& Modern), Product Design – Process Choice –Process Characteristics.
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 4. Planning & Control Operations – Demand Forecasting – Aggregate Planning –
Resource / Capacity planning - Just in Time systems – Production Activity Control –
Scheduling Bottleneck – Introduction to MRP, ERP, MPS.
5. Materials Management– Importance – Supply chain / Value chain concept–Logistics.
Material Flow Management – Purchasing & Supply Management.
6. Inventory – Concept – Need – Types – Classification – Inventory costs – EOQ- Fixed
order & Fixed period models – Safety Stock – Lead time.
7. Facility Location - Advantages – Types of Layouts- Building Material Handling &
Storage system
8. Quality Management System – ISO 9000 , ISO 14000 – TQM
Maintenance Management – Total Productive Maintenance (TPM)
9. Competitive OM – Flexible Manufacturing System , Group Technology , Cellular
Manufacturing , Focus Manufacturing , Lean Manufacturing 5-S , 3M – Eliminating
Waste – Value Analysis
10. Tools & Techniques for problem solving – SQC, SPC,Kaizen,7QC Tools, Pokayoke, Six
Sigma – Work Study – Work Measurement

Books Recommended

1. Operations Management Theory & Practice – B. Mahadevan ( Pearson Education)

2. Operations Management – J. Heizer, Barry Render. (Pearson Education)
3. Introduction to Materials Management – J.R. Tony Arnold & Stephan N. Chapmann
4. Work study- I.L.O
5. Competitive Manufacturing Management – Nicholas
6. Logistics & Supply chain Management – Martin Christopher (Pearson Education)
7. ISO 9000 & 14000 By Bureau of Indian Standard
8. Production & Operations Management – U. Kachru, (Excel Books)

205 – MANAGEMENT INFORMATION SYSTEMS

Course Description
This course helps understand the structure and important uses of information
systems/technology in organizations. Includes information requirements and flow, system
design and analysis, reporting of data decision-making, and the implementation. Studies
current business information needs and use of data for achieving competitive advantage
and strategic use of information.

1. Management Information Systems – Nature, Need, Purpose and Objectives,

Approaches to MIS, New opportunities with technologies, Information as a strategic
resource – Strategic information systems for competitive advantage - MIS as an
instrument for the organizational change.
2. Information, Management and Decision Making – Organizations & information systems,
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 Major types of systems and functional perspective, Information, Information systems &
business strategies, Models of Decision Making
3. Information Technology - IT infrastructure, components, Planning, contemporary
platforms, IT Capabilities and their organizational impact – Telecommunication,
Networks & internet, current trends in technologies & tools –- IT enabled services, e
business, wireless technologies etc.
4. Data Resource Management - Organizing data, Database environment & data
management, Database trends, Database & web, opportunities & challenges, data
warehouses, data centers & mining..
5. Building & managing information systems – IT Planning, Process Redesign, Systems
development, Systems Analysis and Design - Systems Development Life Cycle -
Alternative System Building Approaches - Prototyping - Rapid Development Tools - CASE
Tools - Object Oriented Systems, redesigning the organization with information systems,
BPR & process improvement, End user computing and Judging Info Systems
Effectiveness, Controlling the systems
6. Managing International/ Global Information Systems, Decision Support Systems - Group
Decision Support Systems, Intelligent systems - Executive Information Systems -
Executive Support Systems - Expert Systems and Knowledge Based Expert Systems -
Artificial Intelligence, Knowledge Management Systems, Enterprise applications &
Business Process Integration.
7. Managing change and understand business value of systems, BCP, DRM, Management
Issues in MIS - Information Security and Control - Quality Assurance - Ethical and Social
Dimensions - Intellectual Property Rights as related to IT Services / IT Products
8. Applications of MIS in functional areas as well as in the service sector should be
covered with the help of minimum 5 case studies.

Books Recommended

1. Management Information Systems - Laudon and Laudon, 9th Edition, Pearson Education Asia
2. Information technology for management, Turban, Mclean, Wetherbe – Wiley India
3. Management Information Systems - Davis and Olson,Tata McGraw Hill
4. Management Information Systems, 8/e - James A. O'Brien, George M. Marakas - McGraw Hill
5. Management Information Systems - Thomson
6. Introduction to Information Systems, 13/e James A. O'Brien, George M. Marakas - McGraw Hill
7. Analysis and Design of Information Systems - Rajaraman, Prentice Hall
8. Decision Support Systems and Intelligent Systems -Turban and Aronson, Pearson Education Asia
9. Management Information Systems - Schulthesis, Tata McGraw Hill
10. Management Information Systems - Sadagopan, Prentice Hall
11. Management Information Systems - Jayant Oke
12. Management Information Systems - Jawadekar, Tata McGraw Hill
13. Systems Analysis and design – igor hawryszkiewycz – prentice-hall India
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 14. Data mining – adriaans – Zantinge – pearson education
15. Data warehousing in the real world – Anahory/Murray – Pearson Education
16. Computer ethics – Deborah G. Johnson – Pearson Education
17. Ethics in information technology – Reynolds - thomson
18. Expert Systems – Giarratano/ Riley – Thomson
19. Systems Analysis & design – SatZinger-Jackson-Burd – Thomson
20. Knowledge Management Systems – Stuart Barnes – Thomson Learning
21. Information Systems Today – Jessup/Valacich – Pearson Education

206 – Entrepreneurship Development

Business plan is to be made in proper format and should be presented In front of the
concerned Experts. The guidelines for the business plan will be given by experts from time to
time as per the need and requirement of the business situations in the current market.
There will be separate Viva Voce for submitted Business Plan.

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