Final Exams: Information Literacy

Dian Nuswantoro University

Communication Science Study Program

Analysis To The Language Of The Words On The Back Of The

Truck Using The Theory Of Feminism
Group 4:
Rafi Caesar Bagaskara (A15.2018.01284)
Hanif Maulana Ulinuha (A15.2018.01286)
Kartika Adi Pradhana (A15.2018.01276)
Dian Nuswantoro University, Semarang, Indonesia

Article Info Abstract

Article history:
Written Jul 12th,2019
Deadline Jul 16th,2019
Keyword:
The back of the truck;
Feminism
In this world, who doesn’t know abaout trucks. Everyone knows it,
especially Indonesians. They often meet trucks while on the highway, this is
due to the large number of trucks. Indonesians often use various media to
express themselves, including the back of the truck. This is like a tradition
for truck owners to decorate the back of the trucks with a few words to
beautify the back of the truck. In Indonesia, the back of the truck is look like
a walking canvas. Not only the words, often there are funny murals that
adorn the back of the truck. But on this occasion, we just concentrated on
the language of the words on the back of the truck using one of the message
theories on communication, namely the theory of feminism. In this
discussion, we’ll discuss how the origins these words are created to look
like now and why these words can offend the feminists.

INTRODUCTION communication works better when using

Within the scope of this broad society, the language.
role and existence of communication is very The back of the truck has a function as a
important. In life, humans can hardly be conveyance. But in Indonesia, besides being
separated from the phenomenon of a conveyance, the back of the truck is mostly
communication. Not only in the form of used to deliver a visual massages in a form
verbal utterances, communication also has of words and some murals. Making
various forms; like a words, movements, and pictures and words on the back of the truck
symbols. All of that, the most universal form already exists from the 90s. This is intended
of communication is language. to beautify and give a touch of art to the
Language is a ability of humans to truck. Usually, the back of the truck is filled
communicate with each other. with pictures of sexy and beautiful women
Communicaton can use many other ways and wild words from the thoughts of the
(movements, symbols, etc.), but truck driver.

Corresponding Author:
Communication Science Study Program, Dian Nuswantoro University, Indonesia.
Jl. Imam Bonjol No. 207 Semarang, 50131, Indonesia.
Email: secretariat@dinus.ac.id
Final Exams: Information Literacy 2

The words on the back of the truck are
unique, namely in terms of language. An
example of its uniqueness is that there is a
mural of the woman next to it with words
“Ojo ngaku ayu nek hurung ndue bojo supir”
which has meaning don’t claim to be
beautiful if you have’nt become the wife of
a driver. This kind of uniqueness is
interesting to analyze.
ISSUE BACKGROUND
Problem Identification
Why are the words on the back of the
truck very interesting for analysis?
Purpose
To find out about the theory of feminism
from the words on the back of the truck.
describing or representing data that has been
collected as it is without intending to make
conclusions that apply to the public. In
descriptive research it’s used to analyze the
language of the words on the back of the
truck using the theory of feminism.
FINDINGS AND DISCUSSION
We’ll discuss the findings and discussion
of the result of the analysis. Result of data on
this analysis is descriptive data. The
descriptive data are generated from the
results of group descriptions.
In the group description, we describe the
3 images below:
Gambar 1.1

METHOD
The method used is the descriptive-
analysis method because the result of this
analysis are from our exoerience of a
phenomenon.
According to Sugiyono, Descriptive-
Analysis method is: “Metode analisis
dekriptif adalah statistic yang digunakan
untuk menganalisis data dengan cara
mendeskripsikan atau menggambarkan data
yang telah terkumpul sebagaimana adanya
tanpa bermaksud membuat kesimpulan yang
berlaku untuk umum atau generalisasi”
which has meaning deskriptive-analysis
Gambar 1.2
method is statistics used to analyze data by
3 Final Exams: Information Literacy

perceptions, experiences, and forms of

expression into language. From Kramarae's
beliefs, we get an understanding that from
the three images, there are similarities,
namely both making women as "objects" for
men. The object referred to here is the object
of imagination of the truck drivers who paint
the mural. This phenomenon shows that in
society, men still see women only as objects.
Gambar 1.3 CONCLUSION
until now patriarchal culture, especially
in Indonesia, still exists and is attached to
where men make women a particular object.

BIBLIOGRAPHY
Book
Morissan. 2013. Teori Komunikasi Individu
Hingga Massa. Jakarta: Prenadamedia
Group.
The three pictures show murals of a beautiful
Online Source
girl next to them with words. We can see that
http://eprints.ums.ac.id/29878/3/BAB_I.pdf
these words are male language. But with the
picture of the woman next to the words, it
http://lombokpost.net/2017/11/27/tangan-
shows as if the woman in the mural said that.
kreatif-di-balik-tulisan-tulisan-unik-di-
Though all these words are the result of
truck/
thoughts from the driver which is
represented by murals pictured by the
woman. In the theory of feminism itself,
Kramarae explores how the message treats
women and men differently. He also
believes that every language system has a
power relationship embedded in it and that
being part of the power of the language
system (men) tends to instill their