5.

0 PROMOTION STRATEGIES
5.1 PROMOTIONAL MIX

The Kapal Api has one of the most unique and successful promotion strategy. The company
has develop a unique and close relationship with their customers by providing the best
quality product for their customers, the company uses advertising, public relations and sales
promotion as its promotion strategies.

Contests are frequently used for a promotional strategy because people like to win prizes.
Sponsoring contests can bring attention to your product without company overtness. Kapal
Api is organizing a contests on media social such as Facebook and Instagram name
#kapalapisaatmanisku and #resepikopitaviti to promote their product and brand.

Social media websites such as Facebook and Instagram offer companies a way to promote
products and services in a more relaxed environment. This is direct marketing at its best.
Social networks connect with a world of potential customers that can view your company
from a different perspective.

Product giveaways and allowing potential customers to sample a product are methods used
often by companies to introduce new food and household products. Many of these
companies sponsor in-store promotions, giving away product samples to entice the buying
public into trying new products.

Kapal Api also do a premium it is an extra item offered to a customers with a proof of
purchase. The extra item that has been offered to their customers is mug and coffe press.

Advertising is impersonal, one-way mass communication about a product or organizing that

is paid for by a marketer. Kapal Api has used television, outdoor media and internet as the
media to reach their target market.
5.2 EXISTING EXAMPLE OF EACH PROMOTIONAL TOOL