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Handling Objections

Cialdini’s influence factors

Understanding these influence factors can help you respond to objections:

1. Reciprocity. We feel obligated to repay.

2. Consistency. We try to honor commitments.
3. Social proof. We do what others do.
4. Liking. We respond to friendship and people we like.
5. Authority. We listen to trusted authority figures.
6. Scarcity. We want what’s not available.

I don;t want to pay

for irrelevant clicks.
I’m already in the My business is
organic listings. word of mouth.

My customers don’t Google AdWords is

click on ads. too expensive.