REVIEW OF A JOURNAL ARTICLE

IVAN GIL B. GODELOSON, MBA, LPT

Bibliography

Flavian, C., Sanchez, S. I., & Orus, C. (2019). The impact of virtual, augmented and mixed
reality technologies on the customer experience. Journal of Business Research, 100(2019),
547- 560. https://drive.google.com/file/d/1YfZ3A232KPfMQkJ2PkHug8zahgy7YXYk/view

Problem

The problem statements agreed with the title and seemed to be of educational significance,

especially in the field of marketing “product differentiation”. The problem was not difficult to

catch; it was clearly visible to an average reader, though it requires reading the entire

introduction to establish the importance of the study. Furthermore, it was bounded to the

researchers’ capabilities and resources.

Objectives

The author’s objectives were answerable, yet drawn obscure.

Review of Literature

The author cited a clear review of literature as to what they want to deal with this research;

statements from the said literatures contributed to the overall understanding of the subject and

to the reasoning for establishing the problem statements; Boundaries and classification of

technologies through EPI cube; and Effects of virtual, augmented and mixed reality technologies

or EPI cube to consumers.

Methodology
The methods used to gather the data for this article were purely based to secondary sources.

The related literatures act as the instruments itself of study, developing explanations from

various authors’ statements of previous studies making it less reliable.

Findings

Accuracy and reliability of findings is at theoretical level only.

Conclusions and Recommendations

The conclusions and findings were tag along, theoretically stated and most especially

superficial.

The recommendations were limited and intentionally to a call for additional research in the area.

Overall Critique of the Study

This was a very simple research project. Most the part were drawn by the literatures, although, it

was well written and well organized, it is regretful not to utilize the appropriate kind of research

design and methodology.