COURSE OUTLINE

Seminar in Public and Business Policies

[Core Course for RBA Program (Semester II)]

(MGT – 686)

Spring 2019 Semester

Instructor: Dr. Kalsoom Sumra

Faculty of Business Administration, Department of Management Sciences

COMSATS University, Islamabad Campus

Park Road, Chak Shehzad, Islamabad, PAKISTAN
Course Description

This course explores the public policy to provide an analytic framework for considering why,
how, and with what success/failure government policies intervenes in a variety of policy areas.
The focus of the teaching is on applying the ―big results" of business and public policy readings
(articles and cases) to real world business situations. Most of the instruction in the class will be
through classroom discussions. Accordingly, students should read the assigned tasks deeply, and
be prepared to discuss them at length.

Course Objectives
• Helps the participants to know the key actors in Public Policy and the theoretical
background in understanding markets for businesses policies and strategic management.
• Helps to understand the purpose of businesses policies and influence of public policies to
serve interests for each other.
• Creates an understanding to interpret public policy and developing mutual trust and
cooperation with business enterprises.
• Creates ability to analyze the policy impact on overall business sustainability.
• To create ability to compare various public policies impact on sustainable business and
business more generally.

Teaching Methodology

Teaching methodology depends on participative sessions and with analytical techniques to know
the influence of public and business policies on each other. 100% attention, critical & analytical
thinking, and hard work are expected from all course participants throughout the course.
Teaching includes Case studies, articles and real policies are analyzed in class. In time
assignments and class activities are performed regularly.

Academic Dishonesty

All assignments and written work must be original and there should not be any kind of
dishonesty. CUI defines Academic Dishonesty as follows:
“Cheating, plagiarism (submitting another person's work as one's own, e.g. no citation), or
doing and submitting another person’s work are all strictly prohibited. All such actions will be
considered deceitful and thus unacceptable. In addition, the use of unauthorized materials
(books, notebooks, or other sources) during an examination in order to secure or give help will
not be tolerated. Academic dishonesty also encompasses unauthorized copying and distribution
of examinations, assignments, reports, projects or term papers; or the presentation of
unacknowledged material as if it were the student's own work”.
Plagiarism, one of the most serious forms of academic dishonesty, is defined as follows:
“Plagiarism is the act of stealing words, ideas or a piece of writing of another and passing them
off as one's own. Whenever a student submits a piece of writing claiming it to be his own
authorship, it is generally understood that all the ideas, opinions, facts, figures, conclusions,
revisions, and words are the student's original work, unless he/she has explicitly indicated
otherwise using citations, footnotes, attribution in the text, and/or appropriate quotation marks.
A person failing to acknowledge and recognize (using footnotes, attribution in the text, and/or
appropriate quotation marks) the contribution of the original author, will be held accountable
under academic deception. Such action will necessitate measures to discipline the student under
the University's academic dishonesty policy. Any academic dishonesty would call for swift
punitive action by the faculty in whose class such dishonesty occurs and the names of students
involved in such acts would be reported in every instance to the concerned Head of that
Department”.

Assessment Criteria

Type of Assessment Weightage

Mid-Term Examination/sessionals 25%
Assignments 5%
Quizzes and Class Participation 5%
Project Report 15%
Final Examination 50%

• Late assignments will not be accepted

• Attendance: Regular classroom attendance is mandatory.
• Arriving on time: Late arrivals are disruptive to both lectures and class discussion, and
show disrespect to those who are on time. Class starts 5 minutes after the hour or half
hour.
• Being prepared for class: You should be ready to discuss any assigned readings and to
answer any assigned questions for each day's class, including being ready to open a case
assigned for that day.
• Respect: You should act respectfully toward all class participants.

Course Literature

Handouts (Chapter Readings, Cases and Articles) provided by Instructor

 Detail of Course Contents

Objective
Week Lecture Strategies for
Topic(s) (Goal / Outcome Thinking Level Tasks for Students
# # Tasks for Students
of Topic )
Introduction Helps the Short quiz to know
with the Class participants to the initial knowledge
Participants. know the key of students
1 Introduction to terms of public
key terms and business
To get in with
(Business policies.
The Study of Public
Policy, Public
1 Policy –
Policy etc.)
Introduction and
Types of Helps the Group discussion on
link of
Business & participants to Policy concepts
Multinational
Public Policies know various related to readings
2 Enterprises and
categories of assigned
Public Policy
public and
business
policies. Knowledge
Emergence of Learn about Elaboration of
Firms & Market international examples of markets
and Public markets, and economies of the
Understand Public
1 Policy multinational world related to
Policy through Its
corporations, readings assigned
Instruments—From
and the threats
the Nature of
and benefits of
2 Instruments to the
globalization.
Sociology of Public
Government To get Stating Examples of
Policy
controls and knowledge about Instrumentation government policies
regulations tariffs, and for business related to
2 restrictions on readings assigned
investments
from
government side
Strategic To interpret A task for students to
Management in strategy and To establish a link work in groups to
Business organizing the of good public visit national top
policies firm for strategic policy to support consulting firms,
success high-growth firms investment banks, and
1 market research firms
to know use of
3 Comprehension campaign funding,
lobbying to influence
local, national
political environment.
Strategic To interpret
Management in strategic Discussion in class on
2 public policies management in Create connection instruments of public
government among Industry policy
polices structure, market
 Assessment of To categorize rivalry, and public Discussion in class on
the External external policy sociology of public
1 Environment environment policy
protection for threats for
business business
Assessment of To categorize Participants have to
Internal internal point out industry,
1 Strengths and environment market and public
Weaknesses for threats for policy
business business interdependence
4 Assessment of
Internal market and
2 Strengths and public policy Short Quiz
Weaknesses for interdependence
business
Government Help to Submission of draft
1 Case Study on
summaries key SME policy
5 Strategies for Small Enterprises
Initiatives of recommendations
2 SMEs government for Government
SMEs Strategies for SMEs
Strategy Helps to
Development in discover
1 business for dimensions in
Policies strategy Present policies that
6 development in promote uniform
business policies handing of similar
Strategy Help to prepare activities.
2 evaluation in criterion for
Demonstrate
business for business policies
Threats to business
Policies evaluation Application on board and
Implementing Helps to
suggest strategic
strategy for organize
1 planning steps
business policies implementation Formulation of
of strategies in strategies that then
7 organization provide ways to
Implementing To produce resolve those issues
Strategy: planning impact
2 Planning, of budget in
Budgeting and policy strategies
Motivation
Implementing To identify role Segregate Public and
Strategy: of control in
1 business policy
Control and Re- strategic
planning planning in priorities in
8 policy Analysis innovation and
Vertical Help to compare
Relations horizontal and technology
2 between Firms vertical
development
and Industrial strategies
Policy
 MID TERM

Vertical Help to compare Analytical thinking on

Relations horizontal and policy strategic value
1 Case study on The
between Firms vertical
lessons of failure
9 and Industrial strategies
learning and blame
Policy
avoidance in public
Industrial
2 policymaking
Growth and
Policy
To present Draft Criteria of
1 Technology strategic effort innovative policies in
transfer and by the state Developing
10 public policy a To present Countries
Separate Innovation
2 review of perspectives of
Inside in business
research various
firms, government
governments
and private sector
Helps to look Show prominent
Global Public and impact on
into Synthesis theories used in
1 Policy Networks policy
government’s public policy process
as Coalitions for
capabilities and
Change
political will.
11 Compose tools of
Rationality in To construct a rational policy Explain the
Policy Decision logical, multi- characteristics of the
analysis
2 Making step model for rational decision-
choosing making process
between
alternatives
Impact of To evaluate To categories
Government government government support
Policy on facilities for policies for business
1 Business business,
Performance making them to
operate in the
right way
12 CSR and To understand Evaluation Discussion on Public
governmental the new political The construction of policy and corporate
approaches and public an analytical model services for society
2 framework
incorporating
CR as a new
form of
governance.
The To evaluate both To bring solid
Interdependence sectors t to meet examples of Public
13 1 of Private and needs of society private interests to
Public Interests improve the social,
economic,
 environmental, and
cultural wellbeing of
people
Ethics and To discuss political
2 Advocacy in and economic anxiety
Forecasting for blending two models
Public Policy
General overview of To be able to present
1 Future of Textile To review
State and Local public-private
Manufacturing government
14 Policies Regarding paradox in policies
efforts to
Taxation and Public
2 Policy Choices facilitate the
Services for
for Pakistan industry
business
Entrepreneurship The detail argument
1 and Public on government
To be able to know
Policy regulation versus
To understand responsibly to
15 Self-regulation, the
The Role of the public policy regulatory standards
design of regulatory
2 Government in challenges for individuals and
standards, and
Corporate organizations
regulatory
Governance
enforcement.
To enable them
to know public Projects, Viva
1 Reports & and business
Voce,
16 Presentations policies that are
benefiting to Presentations
business
& Final Exam
2 Reports &
Presentations

Final Exams

Reference Material

• Introduction to Public Policy, Charles Wheelan

• Business Policy and Strategy, Mc Carthy, Minichiello, and Curran
• Business policies and management, William Herman Newman