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    This document provides a list of 9 required books and resources for the subject MKT3MRE - Market, Audience and Social Research at La Trobe University. The list includes several editions of the book "Marketing research" by authors like Alvin C. Burns, Ann Veeck, and Ronald F. Bush, as well as resources on SPSS software, questionnaire design, and qualitative marketing research methods. The subject is coordinated by Marthin Nanere and requires a variety of materials covering topics in market research, data analysis, and data collection.

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    This document provides a list of 9 required books and resources for the subject MKT3MRE - Market, Audience and Social Research at La Trobe University. The list includes several editions of the book "Marketing research" by authors like Alvin C. Burns, Ann Veeck, and Ronald F. Bush, as well as resources on SPSS software, questionnaire design, and qualitative marketing research methods. The subject is coordinated by Marthin Nanere and requires a variety of materials covering topics in market research, data analysis, and data collection.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    70 views1 page

    List

    Uploaded by

    ANNA MAE GARCIA
    This document provides a list of 9 required books and resources for the subject MKT3MRE - Market, Audience and Social Research at La Trobe University. The list includes several editions of the book "Marketing research" by authors like Alvin C. Burns, Ann Veeck, and Ronald F. Bush, as well as resources on SPSS software, questionnaire design, and qualitative marketing research methods. The subject is coordinated by Marthin Nanere and requires a variety of materials covering topics in market research, data analysis, and data collection.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    11/09/19 MKT3MRE - Market, Audience and Social Research | La Trobe University

    MKT3MRE - Market, Audience and Social View Online


    Research

    Subject Co-ordinator: Marthin Nanere

    9 items

    Marketing research - Alvin C. Burns, Ann Veeck, Ronald F. Bush, 2017


    Book | Required | 8th Global edition. Online

    Marketing research - 2017


    Book | Required | 8th Global edition - in print format

    Marketing research - Alvin C. Burns, Ann Veeck, Ronald F. Bush, 2017


    Book | Required | 8th edition - book in print format

    Marketing research - Alvin C. Burns, Ronald F. Bush, c2014


    Book | Required | 7th edition - book in print format

    SPSS: analysis without anguish : version 20.0 for Windows - Sheridan J. Coakes, 2013
    Book | Required

    SPSS: analysis without anguish version 18.0 for windows - Sheridan J. Coakes, Clara Ong,
    2011 [i.e. 2010
    Book | Required

    Questionnaire design and administration: a practical guide - Lorelle Frazer, Meredith A.


    Lawley, 2000
    Book | Required

    Marketing research - Zikmund, William G., 2011


    Book | Required

    Qualitative Consumer and Marketing Research - Russell W. Belk, , Eileen Fischer, , and
    Robert Kozinets, 2012
    Book | Required | Read chapter 1

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