INTRODUCTION:

Britannia Industries Limited is one of India’s leading food companies with a 100
year legacy and annual revenues in excess of Rs. 9000 Cr. It is traded as NSE &
BSE: 500825. Company’s CEO is Varun Berry (w.e.f 1st April 2014). There are
total 3206 employees in the company. Britannia is among the most trusted food
brands, and manufactures India’s favourite brands like Good Day, Tiger,
NutriChoice, Milk Bikis and Marie Gold which are household names in India.
Britannia’s product portfolio includes Biscuits, Bread, Cakes, Rusk, and Dairy
products including Cheese, Beverages, Milk and Yoghurt. Britannia products are
available across the country in close to 5 million retail outlets and reach over 50%
of Indian homes. They have two offices in Kolkata, West Bengal and others at
Chennai, Mumbai, Delhi, Odisha, and Uttaranchal and, International business
office in Dubai.
The company was established in 1892 by a group of British businessmen with an
investment of Rs.295. Initially, biscuits were manufactured in a small house in
central Kolkata. Later, the enterprise was acquired by the Gupta brothers, mainly
Nalin Chandra Gupta, an attorney, and operated under the name "V.S. Brothers."
In 1918, C.H. Holmes, an English businessman based in Kolkata, was taken on
as a partner and The Britannia Biscuit Company Limited (BBCo) was launched.
Biscuits were in high demand during World War II, which gave a boost to the
company’s sales.
Company have a presence in more than 60 countries across the globe. Foot print
spreads across North America, Europe, Africa and South East Asia through
exports and are currently investing in Mundra SEZ, Gujarat, to service the exports
markets. Company plans to expand through local operations in Africa and South
East Asia in the coming years.

Awards and Revenue:

More recently, the company has been growing at 27% a year, compared to the
industry's growth rate of 20%. At present, 90% of Britannia's annual revenue
of Rs. 22 billion comes from biscuits. Britannia is one of India's 100 Most
Trusted brands listed in The Brand Trust Report. Britannia has an estimated
market share of 38%.
Dairy products contribute close to 10% to Britannia's revenue. Britannia dairy
products directly reach 100,000 outlets. Its main competitors are Nestlé India,
the National Dairy Development Board (NDDB), and Amul (GCMMF).
Company have won prestigious accolades including the Golden Peacock National
Quality Award and the Ramakrishna Bajaj National Quality Award.
The Britannia Chronicle:
1892: BRITANNIA WAS ESTABLISHED IN KOLKATA WITH AN
INVESTMENT OF RS. 295.
1910: WITH THE ADVENT OF ELECTRICITY, OPERATIONBS WERE
MECHANISED.
1921: INDUSTRIAL GAS OVENS WERE IMPORTED TO INCREASE
PRODUCTION.
1954: DEVELOPMENT OF HIGH QUALITY SLICED AND WRAPPED
BREAD IN INDIA WAS PIONEERED BY THE COMPANY.
1955: BRITANNIA LAUNCHED BOURBON BISCUITS.
1979: WITH EFFECT FROM 3rd OCT, THE NAME OF THE COMPANY WAS
CHANGED FROM BRITANNIA CO. LTD. TO BRITANNIA INDUSTRIES
LTD.
1983: THE SALE CROSS 100 CRORE.
1986: THE NOW POPULAR GOOD DAY BRAND WAS LAUNCHED.
1993: LITTLE HEARTS AND 5050 FIND THEIR PLACE ON MARKET
SHELVES.
1997: BRITANNIA INCORPORATES THE ‘EAT HEALTHY, THINK
BETTER’ CORPORATE IDENTITY. BRITANNIA ALSO LAUNCHED ITS
DAIRY PRODUCTS.
2000: BRITANNIA WAS VOTED IN TOP 300 SMALL COMPANIES BY
FORBES GLOBAL.
2004: BRITANNIA WAS ACORDED THE STATUS OF BEING A
‘SUPERBRAND’
2012: BRITANNIA WAS AWARDED THE GLOBAL PERFORMANCE
EXCELLENCE AWARD (GPEA) BT ASIA PACIFIC QUALITY ORG.
(APQO).
2014: AN EXCLUSIVE TIE-UP WITH AMAZON FOR THE LAUNCH OF ITS
LATEST PRODUCTS, AND MARKETING, GOOD DAY CHUNKIES.
2017: ENTERED A JOINT VENTURE AGREEMENT WITH CHIPITA S.A.,
A GREEK COMPANY. FOR THE MANUFACTURE AND SALE OF READY-
TO-EAT, DELICIOUS CROISSANTS.
Britannia Image Building Strategy (Eat Healthy, Think Better):
Innovation: Differentiate products based on health and nutrition brands and
delight and lifestyle brands.
Range of low-fat and sugar free products.
Fortified with vitamins and nutrients.
Removed trans-fat from biscuits
Investment in R&D, advertisement and sales promotion.
Strong orientation and ability to innovate and extend its brands and products.
Quality Standards: Focus on product quality with respect to philosophy of
Britannia and respective effect on consumer quality index.
Delivering consistent quality products to consumers, every time, all the time.
Strive and deliver quality standards.
Quality audits
Significant reduction in consumer complaints and spontaneous and positive
feedback from delighted consumers.
Customers: Focus on culture and needs, Accessibility and Affordability.
Loyalty is more based on taste and flavours and then goes to quality and reliability
of the brand.
Community: The Company set up the Britannia Nutrition Foundation in 2009,
and began working on public private partnership to address malnutrition amongst
under-privileged children and women.
Difference: Change in Logo, for clearer perspective.
Some CSR Activities: They key activities are focussed at the following:
 Increasing the awareness on health and hygiene to ensure nutritional well-
being of children, adolescent girls and mothers. Conducting health check-
up camps. Distribution of nutritional supplements.
 Britannia Nutrition Foundation is also working with the Department of
women and child, to supplement its efforts to address malnutrition and
anemia.
Strategic expansion plan is based on the principle of ‘One new market a year’.
Britannia takes pride in having stayed true to its credo, ‘Eat Healthy, Think
Better’. Britannia became India’s first Zero Trans Fat Company. Over 50% of the
Company’s portfolio is enriched with essential micro- nutrients which nourish
the body. Company is continuously working on brand awareness and brand image
building through line extension of more flavours, functional value (different
biscuits for different moments and moods), with a wide portfolio of products
synonyms to trust and quality.
Our work with various NGOs, Midday meal partners and our partnerships with
various Government bodies have helped us participate and contribute in
addressing the grave issue of child malnutrition. In 2011, Britannia Nutrition
Foundation adopted 2 villages in Shikaripura Taluk of Shimoga district,
Karnataka to demonstrate proof of concept through a set of interventions-
sanitation, health and immunization initiatives, and nutrition supplementation for
children, adolescent girls, pregnant women and nursing mothers. Iron-fortified
biscuits. Britannia Nutrition Foundation has partnered with the Forum since 2012
to provide Iron Fortified biscuits free of cost.
The company’s Dairy business contributes close to 5 per cent of revenue and
Britannia Bread is the largest brand in the organized bread market with an annual
turnover of over 1 lac tons in volume and Rs.450 crores in value. The business
operates with 13 factories and 4 franchisees selling close to 1 mn loaves daily
across more than 100 cities and towns of India.
We. Our international footprint includes presence in Middle East through local
manufacturing in UAE and Oman, are the No 2 biscuit player in UAE with a
strong contention o leadership and have a similarly strong market position in the
other GCC countries. We are also the market leaders in Nepal and are in the
process of investing a manufacturing facility in the country.

Brand Britannia is listed amongst the most trusted, valuable and popular brands
in various surveys conducted by prestigious organizations like Millward Brown,
IMRB, WPP Group and Havas Media Group to name a few.