L. Michael Hall, Ph.D.

If you have wondered about world class

coaching? Have you asked yourself such
questions as:

What makes a person world-class as a

coach? What are the secrets for
developing into a world-class coach?
What would I have to know in terms of
understanding and what would I have to
be able to do in terms of skills which
would enable me to coach with such high
quality that I would distinguish myself as
a successful coach?

If so, then here in this Special Report are our

answers to these from the perspective of the
Meta-Coaching System. What you will find in
the following pages are the strategies and skills
for developing into a highly effective coach with
a successful practice and a first-class reputation.

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THE FAST GROWING FIELD OF COACHING

In 1999 Coaching became the second fastest growing industry in the world behind I.T. And in the
following years, has remained one of the fasting growing fields. People at all levels of business, industry,
government, media, and entrepreneurship have discovered the power of having a professional coach to
facilitate their success.

Indeed, Coaching has become a revolution in business as a managerial tool and as a way to truly empower
people in taking into their potentials and unleashing their talents. What was once coaching reserved only
for top athletes, has become a new technology for Fortune 500 CEOs, Senior Managers, Presidents, and
everyday people. Today, through coaching, people are achieving accomplishments they never thought
possible, they are experiencing personal growth that taps into their human capital of intelligence, emotion,
and relationships, and they are taking their businesses to new levels of growth and quality.

Yet there’s a downside to this. The downside is that many unqualified and/or poorly skilled people have
started hanging up their signs: “Coach.” Then by flooding the market, they have started to threaten the
field, undermining the value and uniqueness of coaching. Now as a market-driven industry, the good
news is that those who are truly skilled, have the first-class qualities that make for an effective coach, and
who operate from a solid coaching methodology will rise to the top of the field. They will be the ones to
make a difference.

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THE MODELING OF EXPERTISE
IN META-COACHING

When we designed and created the Meta-Coaching System in 2001, I began by interviewing and modeling
several expert coaches. I looked for highly qualified men and women in the field who had been in the field
for several years, had created a reputation among their colleagues for being ethical and effective, and who
were making more than $100,000 USD. That led me to model Graham Richardson (Executive Coach),
Michelle Duval (Personal Coach), Cheryl Gilroy (Group and Team Coach), and Dan Bangley, Ph.D.
(Executive Coach). Then, with almost every single presentation of Meta-Coaching in more than two dozen
countries, we invited other expert coaches who visited the training. We interviewed and modeled them as
well.

This enabled us to put the Meta-Coaching System together based on real live experts in the field in addition to
reviewing the literature of Coaching. By then integrating both, we were able to design a process for
training the Coaching strategies and skills that represented a systematic approach and one that actually
delivers in the real world. This enable us to distinguish what makes the difference between being mediocre
as a coach and being truly productive, effective, and professional. Since 2002, I have interviewed another
28 expert coaches in more than two dozen countries.

“The Meta-Coaching program delivers more useful and practical information per minute/ per dollar spent
than any training program I have ever attended– and I have been to a great many of them. This is the best
delivered and most useful piece of NLP/NS that I have attended in the last twenty-five years! A brilliant
experience.”

Jim Brush, NS Trainer, Business Consultant, VP

“The profundity of my learnings are so layered that I will be assimilating and implementing and expanding
for some time. I have a map! I can step into a coaching scenario full of confidence and competence now.
Thank you for a fantastic investment, It was a blast! Meta-Coaching is the quantum leap in coaching.”

Sarah Nanclare, Health Coach, Equilibrio, Australia

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STRATEGIES AND SKILLS
FOR BECOMING WORLD-CLASS

So what are the strategies and skills that distinguish expert coaches?

#1. Clearly Distinguish What Coaching is and is Not

Today Coaching is a field and a movement, but not a profession. Not yet. One of these days it will become
a Profession in its own right. In order for that to happen, Coaches will have to be able to make clear
distinctions between what Coaching is and how it differs from other helping fields such as psychotherapy,
training, consulting, and mentoring. Without these distinctions, Coaching will not be seen as a unique and
separate field. It will be seen merely as a step-child of one of these fields. And without clear distinctions,
Coaches will not know the boundaries of the field or when to refer.

Knowledge and Skills for this Strategy:

• Knowing how Coaching differs from the other modalities.

• Able to linguistically describe the line between them and knowing when, how, and why to refer.
• Able to describe the core competency of consulting, mentoring, training, and therapy in contradistinction to
Coaching.
• Able to facilitating one of the unique Coaching conversations.
• Able to refer when a client needs or wants something other than the challenge and actualization of one’s
potentials.

Key Distinctions about the other Helping Modalities:

• Consulting is about giving advice and expertise.

• Mentoring is about guiding from experience.
• Training is about teaching and drilling in new skills.
• Counseling and therapy is about solving problem, healing hurts, resolving traumas and building up ego
strength so the person gets up to average and becomes “okay.”
• Coaching is about process facilitation of the psychological and personal processes for unleashing potentials.
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#2. Develop Core Competencies in the Coaching Skills

To coach well requires skills— unique skills that are especially designed to be able to facilitate the learning,
changing, communicating, and relating experiences which clients need. These core competencies sound
easy to an outsider. They are not, however, easy. To truly listen well— actively, deeply, empathetically,
without judgment, understandingly, systemically, etc.—requires specialized training and lots of experience.

In Meta-Coaching, we have identified 7 core competencies in these categories:

• Relationship: Listening and Supporting

• Exploration: Questioning and Meta-Questioning
• Mirroring: Receiving and Giving Feedback
• Experiential: Inducing State

In the context of change; there are 8 core change skills:

• Motivational: Awakening and Challenging

• Decision: Probing and Provoking
• Creation: Co-creating and Actualizing
• Integration: Reinforcing and Testing

For the advance PCMC level, there are additional skills:

• Framing and Pattern Detection

• Co-creating a KPI and Tasking

Additionally there are another 20 coaching skills and 10 business skills.

Knowledge and Skills for this Strategy:

• Knowledge about the essential and supportive Coaching Skills.

• Knowledge about the uniqueness of the Coaching Skills which separates coaching from the other helping
professions.
• Ability to listen, support, question, meta-question, etc.
• Ability to demonstrate competency on the skills according to the behavioral benchmarks.
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 Facilitate the Many Coaching Conversations to
#3.
Evoke the Desired Experiences.

At the heart of coaching is a conversation. Ultimately Coaching is a dialogue that gets to the heart of things
with clients—namely, the meanings that they have constructed about things. As a special kind of
communication, Coaches have to be highly skilled and professional as communicators. This involves
competency equally with both the verbal and non-verbal dimensions, with knowing how to ask questions,
explore words, comment on gestures, calibrate to states and physiological responses, and much more.

In Meta-Coaching we have identified 18 different kinds of Coaching Conversations. The five most
fundamental ones are: The Clarity Conversation, the Decision Conversation, the Planning Conversation,
the Experiencing Conversation, the Change Conversation. There are many more, some for Group and
Team Coaching, some for Executive Coaching. To become a world-class Coach, you will need to be able to
distinguish these conversations, recognize when a client is asking for or needing a certain conversation,
and be able to facilitate that conversation.

Every Coaching Conversation is unique and different from “normal” conversations and involves all of the
complexity that communication involves. Using the Neuro-Linguistic Programming model of
Communication, we have 22 linguistic distinctions for creating precision and the Representation model for
guiding us in facilitating the internal “movies” that clients make as they think and communicate to self and
others.

Knowledge and Skills for this Strategy:

• Knowledge about how communication works in the mind-body-emotion system.

• Knowledge about the different dimensions of communication, verbal, non-verbal, metaphorical, etc.
• Ability to facilitate the requested and/or needed Coaching Conversation.
• Ability to use advance communication skills in real time with a client.
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KINDS OF COACHING CONVERSATIONS

Individual Coaching Group Coaching Executive Coaching

Conversations Conversations

1) The Clarity Conversation 8) The Meta-Conversation 13) The Sounding Board

2) The Decision Conversation 9) The Rounds Conversation Conversation

3) The Planning Conversation 10) The Problem-Solving 14) The Systems Conversation

4) The Experience Conversation Conversation 15) The Paradox Conversation

5) The Change Conversation 11) The Collective Learning 16) The Outcome Conversation

6) The Confrontation Conversation (Clarity)

Conversation 12) The Conflict Resolution 17) The Feedback Conversation

7) The Mediation Conversation Conversation 18) The Unleashing Potentials

Conversation

19) The Integrity Conversation

“Meta-Coaching is all about co-creation. It has given me the understanding that I can never create an
outcome for you, but I can help you co-create your own miracle.”

Schoeman Rudman, CEO FNB Insurance,

8

CEO FNB Solution Support, Johannesburg, South Africa

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 Call for Meta-Cognition and Awareness
#4.
for Gaining Perspective

Coaching goes beyond regular “communications,” to the unique human kind of consciousness and
communicating—self-reflexive consciousness. To do that Coaches uses several different meta-communication
skills. A truly professional coach has to be able to get to the thoughts in the back of the mind of a client— to
the unspoken and even unconscious meaning frames that govern the client’s experience.

In Meta-Coaching, we use the Meta-States Model to call for Meta-Moments which facilitates a client to
become aware of their operational assumptions and premises. This can reveal the quality of one’s thinking,
call for mindfulness, reveal blind-spots, and facilitate a larger level perspective. It’s very powerful. It also
facilitates “applying to oneself” and that creates personal congruency and integrity. And in a profession
like Coaching, credibility is critical to be truly successful. It’s critical for marketing and positioning, it is
critical for being winsome and influential as a business person. Further, given that most clients will come
through word-of-mouth referrals, the Coach’s personal congruence, professionalism, reputation, and ethics
is central to being world-class. Further, because Coaching is a personal and experiential discipline, being
world-class requires that the Coach “walks the talk.”

Knowledge and Skills for this Strategy:

• Knowledge about self-reflexive consciousness and the meta-levels of mindfulness.

• Ability to engage in self-coaching practices.
• Knowledge of the ethics and professional standards in Coaching.
• Ability to facilitate getting to a client’s “thoughts in the back of the mind.”
• Ability to call for a Meta-Moment and expose thinking patterns, cognitive biases, etc.

“Meta-Coaching is a revolutionary approach to personal and professional transformation that will blow
your mind. Potential, potential, potential.”

Andrew Jenkins, Wealth Coach, Equilibrio Australia

“The Meta-Coaching training has been the most personally important one that I have attended. It has not
only provided for the training and learning of cutting-edge skills and strategies for coaching, but it has
enabled me to radically shift dysfunctional aspects of my own paradigm and behavior. I’m stunned,
gratefully and really excited.”
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Anne McKinnon, Coach, Australia

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 Think and Operate in a Systematic Way
#5.

When the field of Coaching was developing in the 1990s the most common complaint and criticism was
that it was un-systematic. Coaches were coaching “by the seat of their pants,” and their coaching tended to
be more of a “grab bag of tricks” from self-help books and seminars than a thoughtful process. Writers,
researchers, and theorists argued that Coaching has to move beyond the coaching doing “whatever he or
she feels like doing,” to having a mindful systematic approach.

Today both the public and Coaches recognized that Coaching needs a systematic framework. This is not
question. But what system should the Coaching be based on? Ah, this is a place of immense disagreement.
Some have attempted to base it on the older psychologies (Psychoanalysis, Transactional Analysis, Jungian,
etc.). Others are based on some of the Brief psychotherapy and yet others on the Cognitive-Behavioral
sciences.

WHAT COACHING IS AND

THE META-COACHING MODELS

Coaching Meta-Coaching Model Psychologies

1) Communication: The NLP Communication Model Cognitive-Behavioral

2) Self / Meta-Communication The Meta-States Model Cognitive,
Reflexivity Meta-Cognitive
3) Change and Learning The Axes of Change model Gestalt
4) Implementation The Benchmarking Model Cognitive, Sports Psy.
5) Systems The Matrix Model Developmental Systems
6) Self-Actualization The Matrix of Self-Actualization Existential psych.
The Self-Actualization Quadrants Self-Actualization
7) Business The Matrix Business Plan
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In Meta-Coaching, we based primarily on Self-Actualization Psychology (Humanistic) and the Cognitive
Psychology models. We did that by identifying what coaching is (the distinctions of coaching) and then we
identified the models that we use to guide our thinking and working (see the attached box). In this way,
the approach is systematic and we train Coaches to be able to answer the systematic question: How do you
know what to do, when, with whom, how to do that, and why?

What is systematic in this approach is that we have Psychological Models which enable us to understand
the structure and process of human development, consciousness, communication, learning, change, and
self-actualization. After all, that’s what Coaching is ultimately about —communicating and co-creating with
a client a compelling future and facilitating the change for learning to mobilize resources that will unleash the
client’s potentials for actualizing his or herself best talents.

Knowledge and Skills for this Strategy:

• Knowledge about what Coaching is, the distinctions that set it apart.
• The knowledge about the various methodologies for working with the distinctions.
• The knowledge of the theoretical frameworks that govern the methodology.
• The skill in being able to use these distinctions so you know what to do when, with whom, and why.
• The skill for facilitating the communication and self-actualization processes.

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WHAT IS META-COACHING?

Meta-Coaching is 1) the art of facilitating1 the processes with an individual or organization2 2) to a specific
agreed upon outcome3 3) by means of a ruthlessly compassionate conversation4 4) that gets to the
heart of things— the client’s core meanings5 5) and thereby identifying and mobilizing inner and
outer resources6 6) for generative change 7) that leads to develop, unleash, and actualize the
client’s potentials for achieving his or her dreams.7

1. Process Facilitating, not consulting, teaching, doing therapy, counseling, mentoring.

2. Applicable for both Individual and group coaching.

3. Using the Well-Formed Outcome process to generate a KPI: Key Performance Indicator for
measurement because the client is the expert of his or her goals.

4. An intimate and open relationship created by care (even love) and toughness (confrontation).

5. The frame (interpretation, mental model, meaning) is always the real issue, not the experiences or
emotions.

6. People are not broken, but have potential resources for being their best self and actualizing their
highest and best.

7. The self-actualization drive within moving clients to become fully alive/ fully human and
performing their highest meanings.

_____________________________________________________________

“With Meta-Coaching my feet are grounded in the model of Neuro-Semantics Coaching and my
heart and mind are open to endless possibilities...”

Antoinette Chmke, Occupational, Specialised Kinesiologist, Meta-Coach ACMC

“Meta-Coaching is highly motivational—to belief in the impossible.”

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Tereeza Ballantie, Owner, Windsor Trainer

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 Facilitate Generative Change
#6.
for Multiple Level Transformation

Obviously, Coaching is about change. At its heart is facilitating generative change and doing so at numerous
levels. That means a Professional Coach is at the same time an effective change agent. And that requires
that an effective Coach know the levels of change and the process of facilitating generative change.

The problem with this is that the majority of “change models” used in Coaching today are based on
therapy models. Yet in using therapy models, Coaches are operating (whether they know it or not) from
the old therapy assumptions about change. And that creates several problems. What are these problems?
The first problem is that those models assume that clients will resist change because they view change as
“hard” and “painful.” The second problem is that the models assume that people will inevitably relapse.
While these are true statements for people who need therapy, they are not true for people who are
psychologically healthy and want the challenge of Coaching. They are not change-resisters, they are
change-embracers.

In Meta-Coaching, we have developed The Axes of Change Model for non-therapeutic or generative change.
This model eliminates both resistance and relapse. It eliminates resistance because the Coach is imposing
nothing but facilitating the client to discover and say what the client wants. There’s therefore nothing to
resist. It eliminates relapse because it has a continuous improvement loop so that the client cannot fail but
installs continuous feedback for the next level of development.

About the levels of change, the levels introduce different kinds of Coaching. In Meta-Coaching,
we base the levels on Gregory Bateson’s “levels of learning / change” model. This gives us three
kinds of Coaching:

1) Performance Coaching: Enhancing skills and behaviors.

2) Developmental Coaching: Evolutionary change to beliefs, values and identity.

3) Transformational Coaching: Revolutionary change in purpose, direction and meaning.

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Knowledge and Skills for this Strategy:

• Knowledge of the levels and dimensions of generative change and how it differs from therapeutic change.
• Knowledge of a change model for governing one’s use in Coaching clients for generative change.
• Knowledge about how change works for psychologically healthy people: motivation, decision, creation, and
integration.
• Ability to facilitate as a change agent for the four mechanisms of change.
• Ability to operate in the eight roles of change: Awakener and Challenger, Prober and Provoker, Co-creator
and Actualizer, Reinforcer and Tester.

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“There is no other course which compares to Meta-Coaching. Mind warping, healing, magical, living-
giving, deeply moving, and skills for action. Meta-Coaching offers a state-of-the-art approach to living.”

Glen Tucker

“I liked the discovering of creative emergence in the frames and thoughts of my mind. Neuro-Semantics
takes all of the theories I apply ... to its greatest application level.”

Leon Rautenback, Soul in Business Coach, Johannesburg, South Africa

Facilitate the Actualizing

#7.
of a Client’s Highest and Best

Coaching, as about generative change, has to be based upon Self-Actualization Psychology. This psychology
speaks about both the deficiency needs (lower needs on the hierarchy of needs) and the higher “being”
needs. Coaching is for healthy people who want to actualize their full potential of what’s meaningful in a
high quality performance. That’s why to be effective as a Coach, one needs to know and operate from a
Self-Actualization model.

Abraham Maslow and Carl Rogers shifted the psychology paradigm from a psychology of pathology to one
of studying healthy self-actualizing people. People who operate from a higher or meta-needs —the needs
of those who are seeking to express and actualize their potentials, rather than satisfy deficiencies, are those
who are best suited for coaching.

Lower Needs: Higher Needs:

Deficiency Needs Being Needs (Growth, Expressive)

1) Survival Needs 5) Self-Actualization

2) Safety and Security
3) Love and Affection
4) Self-Regard, Self-Esteem
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Knowledge and Skills for this Strategy:

• Knowledge about the Self-Actualization Psychology to base one’s Coaching on.

• Ability to detect client’s needs and wants, and to facilitate effective coping and transcending the lower needs.
• Knowledge of the premises of Self-Actualization Psychology.
• Ability to facilitate the unleashing process so a client can make real the potentials clamoring within.

MASLOW’S HIERARCH OF NEEDS

The Lower Needs The Higher Needs

Based in biology and genetics Based in psychology and semantics

Instinct-like in being more determined Governed by our cognitive understandings and beliefs

When in deficiency state, felt strongly Not motivated by deficiency,

and dominating states felt strongly as expression of growth

Desire homeostasis Desire disequilibrium

Removal of challenges and changes Embrace challenges and changes

Drive goes away, satisfied Drives grows, expands, amplifies

Deficiency motivation Abundance / Expression motivation

Purpose: to reduce need, create homeostasis Non-purposeful: end value, not means to an end

Post gratification forgetting Memorable peak experience

Satisfied directly with specific gratifications Satisfied mostly indirectly

Few if any preconditions Preconditions for gratification

Satisfied mostly by self, individually Satisfied mostly in relationships with others

Individualistic Social, relational, Altruistic

These drives move us to Comfort These drives move us to Challenge

More independent of others Dependent on others, communication

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 Think and Work Systemically
#8.

Coaching is works with clients who are systems and who live in systems. Coaching therefore needs to
work systemically and holistically with the client’s mind-body-emotion system. For this reason Coaching
focuses on the wheel of life and work/life balance and for taking an integrative approach to mind-and-
emotions.

If Coaching is systemically, then an effective Coach will think and interact systemically. In Meta-Coaching,
we use a systems model, The Matrix Model. This is a model based on Cognitive-Behavioral psychology and
Developmental psychology. The model has two kinds of sub-matrices: the process and the content
matrices. These govern and determine a client’s sense of reality. And in Meta-Coaching, we use it to
“follow the client’s energy” through one’s mind-body-emotion system in its feedback and feed forward
loops.

Knowledge and Skills for this Strategy:

• Knowledge of systems, the variables, relationships, principles, etc. of a system.

• Ability to think and operate in a systemic way in working with a client.
• Knowledge of the human mind-body-emotion system as a system, how it works.
• Ability to recognize the feedback loop of information coming into the mind-body system and up the levels.
• Ability to recognize and work with the feed forward loop of information transforming into the energy of
emotions, language, and behavior.

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 Benchmark to Measure Intangible
#9.
Differences that the Coaching Makes

Coaching, if it is real and makes a real difference, has to be able to measure the difference that it makes in
the lives of clients. Coaches have to be able to benchmark that difference to articulate the ROI (return on
investment) that the clients make. This is what the benchmarking process enables a Coach to do.

In Meta-Coach we use the benchmarking process for measuring intangibles like listening, leading,
questioning, giving feedback, etc. to specify precise the behavioral measurement of an experience. In this
way we can scale how well someone is doing or experiencing a skill or a value. We have done that with 50
coaching skills which enables us to measure a Coach’s actual competency.

Knowledge and Skills for this Strategy:

• Knowledge of how to create a measurement process regarding an experience that we generally experience as
intangible.
• Knowledge of the specific benchmarks one co-creates with a client for measuring the value of the coaching.
• Ability to facilitate the co-creating of benchmarks for an experience.
• Ability to detail and articulate the behaviors that indicate the scale of an experience.
• Ability to give concrete and specific behaviors for a skill to be developed by the Coaching.

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 Coach Oneself in Developing
#10.
a Commercially Viable Coaching Business

Coaching is not only the skills of communicating, facilitating change, working systemically, and facilitating
self-actualization, it is also about a business. Effective Coaches run success Coaching practices. To be effective
in the marketplace, a coach has to market and sell him or herself, put on the business hat and create a viable
office, and take care of the administrative tasks, billing, office environment, etc. A common occupational
hazard of people entering this field is that while they are strong on their “people skills,” their business skills
suck.

In Meta-Coaching, we focus on each Coach creating his or her Business Model. We do that by facilitating each
Coach to complete a Matrix Business Plan, by interview Expert Coaches, and by spending time on the business
acumen needed to suceed.

Knowledge and Skills for this Strategy:

• Knowledge of business, the components of business success.

• Ability to create a Business Plan and a Business Model for one’s Coaching niche, market, speciality,
practice, etc.
• Ability to detail the specifics of the Business Model.

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COACHING AS A FIELD FACILITATING
INDIVIDUAL AND ORGANIZATIONAL
SUCCESS

Coaching is about success. Everything about Coaching is designed to take individuals and organizations to
stretch forward to achieve more success in every area of value and importance.

First, it is about empowering clients to become more successful in their personal, business, financial,
and relational lives. It’s about mobilizing resources to unleash untapped potentials. For that reason,
one of the best sources of credibility and personal confidence is to apply to self to receive coaching about
how to coach effectively and how to run a successful practice.

Second, it is about the coach’s own success.

In the Meta-Coach System® we work precisely to this outcome— empowering coaches to be successful
themselves and to live in a network of coaching relationships that continually support their own growth and
development.

“I’ve been Wowed by the realisations I’ve reached through the Meta-Coaching training.”

Sean F. Farrell, Chartered Accountant

“Meta-Coaching was superb, well-structured, invaluable in every part of life ... and much more.”

Dr. Frederic Moiz, Naturopath

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THE VALUES IN LEARNING
COACHING STRATEGIES AND SKILLS?

From what’s been said, you can tell that there’s lots of values and benefits in learning the inter-personal
strategies and skills which are inherent in the Coaching process.

1) Develop the skills to be a Professional Communicator.

2) Deliver your messages with both precision and inspiration.

3) Enable and empower people in your life to actualize more of their potentials.

4) Lead and manage people using the methodologies of coaching that calls forth their best.

5) Parent your children to grow up to be “the best version of themselves.”

6) Understand how change works and become an effective change agent for self and others.

7) Appreciate the profound nature of deep empathic listening and be able to be present without
judgment to the people in your life.

8) Give refining feedback in a way that enables people to be able to listen to it and receive it for their
growth and benefit.

9) Discover the processes for handling conflict over differences with grace and effectiveness.

10) Create a Business Model and Business Plan that will allow you to unleash your own
entrepreneurship and create a new business for yourself.

11) Model experts in the field of Coaching to accelerate your learning curve.

12) Learn how to self-coach — the highest expression of coaching.

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See the Meta-Coaching websites:

www.meta-coaching.org http://www.equilibrio.com.au www.metacoachfoundation.org

www.neurosemantics.com.

Author:

L. Michael Hall, Ph.D., researcher and modeler, author of more than 50 books, co-founder of the
International Society of Neuro-Semantics (ISNS) and co-founder of the Meta-Coaching System

META-COACHING SERIES

In the field of Coaching, Meta-Coaching is a leading model in framing the process of effective coaching in a
highly systematic way. The design is to provide a Professional Coach the ability to know what to do, when to
do it, how to do it, with whom to do it, and why to do it. The design also is to establish the field of coaching in
the unique psychology for psychologically healthy people who want to change and develop, namely, Self-
Actualization Psychology.

To achieve that Dr. Hall has been putting the models and processes in writing in a series of book on Meta-
Coaching.

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META-COACHING SERIES
OF VOLUMES OF BOOKS:

Volume Title Model

I: Coaching Change Axes of Change Model

II: Coaching Conversations Facilitation Model

III: Unleashed: A Guide to Your Self-Actualization

Ultimate Self-Actualization Quadrants

IV: Self-Actualization Psychology Self-Actualization Volcano

V: Achieving Peak Performance Meaning–Performance Axes

VI: Unleashing Leadership: Self-Actualizing Leaders and Companies

VII: The Crucible The Crucible Model

VIII: Benchmarking Intangibles Benchmarking Model

IX: Systemic Meta-Coaching The Matrix Model

X: Group and Team Meta-Coaching

XI: Executive Meta-Coaching

Supplementary Books for Professional Coaching:

Figuring Out People (2006) The Meta-Programs Model

Secrets of Personal Mastery (1997) The Meta-States Model

Winning the Inner Game (2007) The Meta-States Model

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The Matrix Model (2003) Neuro-Semantic Systems Model

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Communication Magic (1999) The Meta-Model of Language

 TESTIMONIES

“If you want to know that you’re a coach—this is the course for you. I walked away with the confidence
that I can do it. It’s the best training I’ve ever attended.”

John Mortimer, Trainer and Meta-Coach, Cape Town, South Africa

“This training has totally transformed the way in which I experience and respond to the world, people,
events, and myself.”

Nina McCaul, Director, TrueNorth Mindscaping LTD

“The Meta-Coaching course is for me truly the “Red Pill.’ I now know unequivocally that I an free my own
self-imposed limitations and can deal with them if they should up again.”

Rob Edwards

“Meta-Coaching is complexity made easy. The program structure enhanced our learnings...”

Makgoshi Sinshine, South Africa

“Meta-Coaching was very intense, congruent, eloquently presented, and full of knowledge and content.”

Michael Balana

“I have been searching for years for a single coaching framework that will blast my coaching practice to the
next and next and next level. I found that in Meta-Coaching.”
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Brand Coetazee
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“I liked the magic of ‘not-knowing’ – the permission to move beyond the known into the uncharted frames,
maps, experiences, and resources.”

Quah Yong Gin, Personal and Transformational Coach, Malaysia

“Finally, I got it and now know how to be a great coach!”

Farryl Naftf, Performance Coach

“The models, scope, depth, and applicability of Meta-Coaching is incredible. The challenges and
provocations created a great and constructive pressure to reframe and to identify the awakening a path
along which to take this...”

Roy Dinsdale

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