Produk & target

Produk 2018 2019 2020

Segmen pelanggan Proyeksi penjualan (dalam unit)

1
Produk 1 2,000 2,500 3,125

Produk 2 500 625 781.25

Produk 3 1,000 1,250 1,562.5

Segmen pelanggan
2
Produk 4 3,000 3,750 4,687.5

Produk 5 1,200 1,500 1,875

Produk 6 21,000 26,250 32,812.5

Produk 7 Rp 500,000,000 Rp 625,000,000 Rp 781,250,000

Segmen pelanggan
3
Produk 8 Rp 1,800,000,000 Rp 1,800,000,000 Rp 1,800,000,000

Produk 9 Rp 180,000,000 Rp 180,000,000 Rp 180,000,000

Produk 10 Rp 1,000,000,000 Rp 1,000,000,000 Rp 1,000,000,000

1
 Proyeksi pendapatan 2018-2020

Harga per unit Target jual 2018 Target jual 2019 Target jual 2020

PENDAPATAN

Segmen pelanggan 1 Rp 465,000,000 Rp 581,250,000 Rp 726,562,500

Produk 1 Rp 100,000 2,000 Rp 200,000,000 2,500 Rp 250,000,000 3,125 Rp 312,500,000

Produk 2 Rp 300,000 500 Rp 150,000,000 625 Rp 187,500,000 781 Rp 234,375,000

Produk 3 Rp 115,000 1,000 Rp 115,000,000 1,250 Rp 143,750,000 1,563 Rp 179,687,500

Segmen pelanggan 2 Rp 2,246,000,000 Rp 2,807,500,000 Rp 3,509,375,000

Produk 4 Rp 200,000 3,000 Rp 600,000,000 3,750 Rp 750,000,000 4,687.5 Rp 937,500,000

Produk 5 Rp 80,000 1,200 Rp 96,000,000 1,500 Rp 120,000,000 1,875.0 Rp 150,000,000

Produk 6 Rp 50,000 21,000 Rp 1,050,000,000 26,250 Rp 1,312,500,000 32,812.5 Rp 1,640,625,000

Produk 7 - - Rp 500,000,000 - Rp 625,000,000 - Rp 781,250,000

Segmen pelanggan 3 Rp 2,980,000,000 Rp 2,980,000,000 Rp 2,980,000,000

Produk 8 - - Rp 1,800,000,000 - Rp 1,800,000,000 - Rp 1,800,000,000

Produk 9 - - Rp 180,000,000 - Rp 180,000,000 - Rp 180,000,000

Produk 10 - - Rp 1,000,000,000 - Rp 1,000,000,000 - Rp 1,000,000,000

TOTAL REVENUE Rp 5,691,000,000 Rp 6,368,750,000 Rp 7,215,937,500

HPP (Harga pokok produksi) Rp 1,908,000,000 Rp 1,908,000,000 Rp 1,908,000,000

Produk 8 Rp 900,000,000 Rp 900,000,000 Rp 900,000,000

Produk 9 Rp 108,000,000 Rp 108,000,000 Rp 108,000,000

Produk 10 Rp 900,000,000 Rp 900,000,000 Rp 900,000,000

PENGELUARAN Rp 2,291,448,625 Rp 2,670,593,488 Rp 3,117,652,836

Gaji & upah Rp 1,500,000,000 Rp 1,800,000,000 Rp 2,160,000,000

Rapat & akomodasi Rp 8,000,000 Rp 8,800,000 Rp 9,680,000

Pengembangan karyawan Rp 20,000,000 Rp 22,000,000 Rp 24,200,000

Program karyawan Rp 15,000,000 Rp 16,500,000 Rp 18,150,000

Perjalanan bisnis Rp 24,000,000 Rp 26,400,000 Rp 29,040,000

CSR Rp 10,000,000 Rp 11,000,000 Rp 12,100,000

Perawatan website Rp 25,000,000 Rp 27,500,000 Rp 30,250,000
Telepon & listrik Rp 50,000,000 Rp 55,000,000 Rp 60,500,000
Pengiriman dokumen Rp 10,000,000 Rp 11,000,000 Rp 12,100,000

Perlengkapan kantor Rp 120,000,000 Rp 132,000,000 Rp 145,200,000

Alat tulis kantor Rp 30,000,000 Rp 33,000,000 Rp 36,300,000

Perawatan kendaraan Rp 20,000,000 Rp 22,000,000 Rp 24,200,000

Perawatan gedung Rp 50,000,000 Rp 55,000,000 Rp 60,500,000

Server & domain Rp 40,000,000 Rp 44,000,000 Rp 48,400,000

Riset & pengembangan Rp 75,000,000 Rp 82,500,000 Rp 90,750,000

Promosi Rp 50,000,000 Rp 55,000,000 Rp 60,500,000

Pemasaran Rp 100,000,000 Rp 110,000,000 Rp 121,000,000

Legal & izin Rp 25,000,000 Rp 27,500,000 Rp 30,250,000

Bad debts Rp 36,000,000 Rp 39,600,000 Rp 43,560,000

Biaya bank Rp 12,000,000 Rp 13,200,000 Rp 14,520,000

Depresiasi & amortisasi Rp 71,448,625 Rp 78,593,488 Rp 86,452,836

TOTAL PENGELUARAN Rp 4,199,448,625 Rp 4,578,593,488 Rp 5,025,652,836

KEUNTUNGAN SEBELUM
Rp 1,491,551,375 Rp 1,790,156,513 Rp 2,190,284,664
PAJAK
PAJAK 10% PPN, 2% PPh Rp 682,920,000 Rp 764,250,000 Rp 865,912,500

KEUNTUNGAN BERSIH Rp 808,631,375 Rp 1,025,906,513 Rp 1,324,372,164