Customers

It is difficult to define any specific target market for a lucky cement product. The product of lucky
cement is launched and then different build constructors are focused including roads constructors,
home constructors, new building constructors, underpass constructors, factories constructors etc

Local market and its demand is highly affected by some macro economicfactors like:

Political factor: changes in tax rates and legal charges effecting prices of product will eventually
effect the demand. Secondly the political instability, terrorist attacks, strikes etc, affect lucky
cements sales too.

Economic factor: constantly increasing inflation results in weaker purchasing power of customers
because of which the affordability and ability to spend money on lucky cement decreases. Other
than this, high inflation increases cement production costs too, resulting in lower profits or lower
quality.

Social factor: social issues of a conuntry and what a company do to make these issues better plays a
very vital role in the minds of buyers.

Lucky cement new programs of provision of free education and distribution of scholarships gives a
positive image in customers mind helping increasing their economic activities.

The environment factor: the condition or environment of a market or an economy is essential as

customers would rather be hesitant in buying and selling in a bad environment makret resulting in
decreasing profits forlucky cement.

Legal factor: Every business has to follow a specific set of laws and regulations. Lucky cement when
working according to legal framework attracts more customers and gets government support too.

Company has been exporting to Africa since 2009. Lucky cement is pakistan’s largest exporter and
manufacturer which meets the quality standards of more than 22 countries.

Lucky cement not only caters local market but also target international market. They export about
1.65m tons cement to twenty two countries.

The focus is on African Sub continent and South east and Middle East Asia.

Lucky cement has various standard and quality certificates from SABS and NRCS. Company
produced42.5 grade cement which is stronger than South Africa’s locally produced cement and also
prices are competitive.

Product names:

Lucky cement is a brand which has 5 other sub brands each with some innovations and for specific
regions.
Lucky cement includes:

LUCKY CEMENT (Regular)

It is primarily for the North region of Pakistan

LUCKY STAR

It caters South region of Pakistan

LUCLY GOLD

It is specifically for Faisalabad market

SULPHATE RESISTANT CEMENT

SRC is developed for specific constructions like canal buidling etc

BLOCK CEMENT

It is specific targets to constructions taht require quick setting times so focuses on block segments of
Pakistan