Professional Documents
Culture Documents
PR Ideas
PR Ideas
1. Saliva diagnostics comes with a huge potential, possibly replacing the painful pricking on
fingers or on wrists. This diagnostic is emerging as the latest and easiest way to detect disease
at an early phase where it is easily treatable. Researchers say it is likely to provide new
opportunities to use saliva liquid biopsy for early assessment of lung cancer because of the
clinical performance of cancer detection, non-invasive collection process and the ease of
collecting, transporting and storing saliva
2. Liquid biopsy will address burgeoning crisis India faces when it comes to dealing with cancer
patients. By 2020 India may have an estimated 1.73 million new cases of cancer and over
880,000 cancer deaths. Around 70 per cent of all cancer patients approach the doctor only
when the symptoms noticeably appear, and the chances of cure are very low as the by then
disease has advanced*
3. Blood tests can predict type of treatment for advanced prostate cancer
4. Experts say undergoing genetic testing for breast cancer creates a ‘DNA barcode’, which may
lead to improved treatment. Mapping the genetic code could help women choose the right
treatment and predict whether they are likely to experience side effects as well
Further suggestions: Partnerships with cancer support communities, foundations that strive to
empower and educate people about cancer.
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- Leveraging content through Instagram posts with top beauty bloggers, fitness bloggers
Idea 3: Dissemination of Press releases in tier 2 cities announcing the new range of products or
campaigns.
- On ground activities in colleges, corporate engagements – set up stalls in IT parks and engage
employees in the campaign. – Leverage the content via social media handles.
Idea 6: Partnerships
- Partnerships with events like fashion shows, college fests, corporate events, beauty pageants
etc
- Also suggested to partner with web series
Idea 8: Survey in tier wise cities on skin care regime and sharing the reports with relevant lifestyle
journalists.
Idea 10: Product placements in Beauty and lifestyle magazines, and websites.
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