PR Plan

Launch - on demand Ola ambulances

Approach Suggested TML

Launch Event Mainlines, Electronic, Regionals, Online
Press Release on the launch + Video on Mainlines, Regionals, Online, A&M media
importance of taxi ambulance
Byline/ Authored articles Deccan Herald, ANI, Prajavani
Industry stories Deccan Herald, Deccan Chronicle, The New
Indian Express, Business standard
Interviews The Economic Times, The Times of India,
Business Standard, Yourstory, Deccan Herald,
Prajavani,

Launch Event

Event to be flagged off by known personalities from the field politics, entertainment media (who are
known for social responsibility) etc

Video on importance of taxi ambulance

The video can incorporate narratives like

 Deaths caused by delayed ambulance

 Statistics on road accidents in a year
 Government runs nearly 24000 ambulance across the country under National Ambulance
service, data on private ambulances are thin and hard to come by. No clear information on
how many cities meet the WHO recommendation of one ambulance per one lakh people
 Importance of launching on demand taxi ambulance

Byline/Authored article

Suggested topics:

 Emergency services scenario in India

 How cab aggregators are disrupting the ambulance services space

Industry stories

 Taxi ambulance services are going to be a part of shared economy in healthcare space
 Startups which are into making lives better with on demand ambulance services
 City hospitals tie-up with aggregators for better ambulance services