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ADVERTISING TERM REPORT

Submitted to: Sir Fawwad Afridi

Submitted by:
Bilal Nasir (20896)
Osama Jangda
Sarmad Tahir Butt (18557)
Saba Khan (20291) Dated: 28th November’19
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TABLE OF CONTENTS

contents Page no.

Acknowledgement 03
Creative brief 04
Big idea 05
Market segmentation 05
Push/pull strategy 06
Market analysis 06
Product analysis 07
Communication objective 08
Marketing strategy 08
Script for tvc 09
TVC costing 10
Radio costing 11
OOH Costing 11
Media plan for Print 12
Media plan for radio 14
Media plan for TVC 17
Media plan for OOH 19
Profit and loss statement 20
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ACKNOWLEDGEMENT

We would like to extend our thanks to the Institute of Business Management and its management
for including this course in our curriculum which has made us learn so much about how things
work in the advertising agencies. We would also like to pay our gratitude to Sir Fawwad Afridi
for giving us this project and helping and guiding us at every point and for his constant
encouragement and support to us. He has given us so much knowledge and made us do a project
like this in which we had to work like an actual agency, this has helped us a lot in learning about
how the world of Advertising operates.
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CREATIVE BRIEF
Background:
Hashmi Pakistan is leading company in region with health and personal care products. The
products have medicinal and therapeutic properties. The company had started its journey some
200 years ago in 1794 with Mohammad Hashim Tajir Surma being established by Hakeem
Mohammad Hashim at Bareilly, India. The idea at that time was to make products that mitigate
the sufferings of ailing humanity. Currently, the Hashmi group is headed by Mohammad Rashid
Hashmi, the company is engaged in producing superior quality herbal and personal care products
made from natural ingredients. The products have been know all over sub-continent for their
curative effects. Hashmi products are available across Pakistan in almost all outlets in urban and
rural areas catering people from all socio economic backgrounds. It has not only been exporting
in sub-continent but also exports to Middle East, Africa, and European markets. Hashmi also has
participated in most of the international exhibitions and trade shows to grow its market
internationally.
Campaign Objective:
The aim of the campaign is to change existing consumer perceptions about Hashmi kajal that
they are of an inferior quality, become a quality leader and to develop a recall amongst
customers thereby increasing sales by 10%.
Target Market:
Females aged 1-60 belonging to middle class whose monthly earning is 100k to 150k, whereas
the lower class whose earning is less than 100k
Current Consumer Belief:
Customers think that product is only for people belonging to low socio economic status because
of it being poorly packaged. The package has colors like yellow, blue and red and a very thick
applicator which makes it difficult for customers to use and also looks very gaudy. Due to which
the customers feel the product is not up to the mark and feel it cannot match up to the standards
of their branded kajal/kohl like those of Maybelline, L’Oréal, and lakme. They associate poor
packaging and lower price with the brand being of inferior quality and not providing the same
effect as the other kohls do.
Desired Consumer Belief:
The change in packaging should make the customers want to purchase more of Hashmi Kajal,
with the new and stylish packaging and also celebrity endorsements we aim to move the product
from its perceived low class category to serving middle class too. The customers should be
willing to purchase it, whenever they have to purchase kajal Hashmi should be the name that
tops their list. They should feel confident about using the product and believe that although
positioned at a lower price point than other branded kajal it provides greater quality. Only
because it is cheap does not mean it is not original or does not provide greater quality
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USP:
Long lasting, water proof kohl having high consistency and deep pigments that make it smudge
proof.
Tonality:
Reliable and trustworthy.
Media:
Using electronic media i.e. television commercials and radio ads along with print media i.e.
advertisements in newspapers and magazine and Out of Home advertising to target customers.
Mandatories:
Tag line, logo, and packaging and price.
Budget:
60 Million Rupees
Duration:
1st June’20-30 June’20

Big Idea:
Hashmi Kajal will keep its legacy in mind how the product has been passed down from
generation from mother to daughter. Daughters observe their mother applying the product
regularly thus adopting their habit of regular usage of the product.
The tag line is ‘Hashmi kajal- aap ko banaye sab se khaas’. It signifies how Hashmi Kajal has
helped generations of women feel special about themselves. At the same time Hashmi Kajal will
portray itself as a quality product with a change in its packaging and the addition of a new
product Majestic Black. The campaign’s focus is to appeal to the traditionalists in people by
using a sense of nostalgia and sentimentality to prove how Hashmi Kajal has over the years
proved to be a brand that has never compromised on quality or functionality.

Market Segmentation:
Demographics: females aged 1-60 years
Geographic: all over Pakistan
Psychographic: females belonging to low and middle income groups having family income of
100k-150k and below 100k, respectively.
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Push/Pull strategy:
We are using a push strategy since we want to create recall and increase our sales. We need to
create demand for our product especially in the middle class section which is becoming more
brand conscious and views Hashmi as an inferior quality product that does not matches with their
persona. Since the demand and usage rate of customers have been low for a few years and also
because of low affinity of people especially that of younger generation with the brand we are
using a push strategy to make the customers want to purchase it.

Market Analysis:
The one essential makeup item that most women cannot go without is definitely kajal as just one
stroke of kajal makes one appear more energetic, lively and also enhances your eyes. Kajal is a
makeup accessory used to beautify the eyes, however in some cases, it is also used as a dot around
the children's neck in order to protect them from the evil eye. The target market for this product is
female based as the product is mainly used by them. It is not confined to a certain age limit, from
teenagers to aged women each and every one is using Kajal to beautify their eyes. It is applied
mainly on the upper and lower lash lines.
Very often people tend to get confused between Kohl and Kajal, Kohl is basically an English name
for Kajal but it is a bit different too. The difference is that Kajal is made naturally while Kohl
is made of waxes and pigments. Coming to the application part, kajal is a bit messy when applied
whereas kohl glides smoothly on your lash line. Both of them have same functions. They are
applied on upper and lower lash lines.
L’oreal Paris Kajal Magique is the market leader in the category of kajal. Other main competitors
are:
 Lakme Eyeconic Kajal.
 MAC Modern Twist Kajal Liner.
 Faces Ultimate Pro Intense Gel Kajal.
 Sugar Twist and Shout Fadeproof Kajal.
 Inglot Kohl Pencil.

L’oreal Paris Kajal Magique:

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The product comes sealed in a pink and black package, which is plastic on the front and paper at
the back, which makes it quite easy to open. The pink and black theme is followed by the actual
product as well. Once you open the cap on top, you will find that it is retractable. All you have to
do is twist the product from the bottom. It’s extremely smooth, so it goes on very well. It’s not a
matte product but the texture allows the deep black to stand out against your skin.

Lakme Eyeconic Kajal:

It has intense matte texture for Eyeconic eyes. You can put a thin stroke or a bold wing,
this kajal is great for day and night looks. Its long-lasting- up to 22 hours without smudging and is
completely water proof.

Product Analysis:
Hashmi is the leading brand in sub-continent, with the most number of sales. People since a few
years because of the ugly packaging and the dull colors being used and lower price and also the
emergence of branded products started believing it is not as good as branded products and is a
misfit for them. It lost its charm in the previous years but now it has got a new packaging, better
than the previous one and it is once again gaining its market share. With a new silver packaging
and a new identity with the name of Majestic Black.
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Hashmi Introduces its Latest Innovation; ‘Majestic Black Kajal’, an advanced herbal formula in
a trendy packaging for the perfect smooth satin black finish for the woman of today.

Communication Objective:
Our main objective is to remind the consumers of our product and make them aware of the
changes we have made in it and its packaging so that its appeal to the customers increases. We
want to change the mindset of people that we are only targeting lower class and also to change
their perception that it is one inferior quality product. Our purpose is to let the people know that
although we are charging a lower price for our product but that does not mean that we are in any
way compromising on its quality many users due to its packaging had switched from Hashmi
Kajal to other well know and renowned brands like L’oreal. Now that we are back with new eye
catching design we want to get those customers back and therefore increase the sales of our
product which would only happen once they are aware of the changes we have made. Also our
objective is to build recall with the customers let them know more about the product and changes
incorporated in it and through our ads build an emotional connect with them telling them how the
brand’s legacy has been and how since 200 years it has been the most trusted upon brand by the
women of sub-continent therefore achieving our ultimate objective of sales.

Marketing Strategy:
Majority of our target audience is already aware of our product as Hashmi has been operating
for quite a few decades now, it’s just that we need to give them a recall for our product. Best
channel to communicate would be TV, women tend to spend most of their time there so a TVC
between their dramas would be the best way to convey the message across. Since our audience
comprises mostly of females many of whom watch dramas, news, morning shows, and cooking
shows we plan to target them through tv which is why we have also set a higher budget for TVC
and have made sure to target customers in times when they watch it the most i.e. at night around
8pm-9pm, in the morning around 9am-11am and in afternoon around 3pm-6pm.
We also make sure to target them using radio and OOH when they are travelling, commuting or
going out, the ads for radio are short to the point focusing on functionality that clearly says what
the brand gives because if they are too lengthy customers will change the radio station.
We are also using print ads to communicate with the audiences especially the Urdu newspaper
for better understanding of the campaign by the customers.
Since we are target both lower and middle class we make sure that we mention functionalities in
our ads because that is what both these classes think about mainly i.e. what will they be getting
in return for having to spend money.
Main purpose would be to convey the message across that Hashmi is back in the market, and
better than before, being an old brand this would automatically create an urge in our target
market to try it out once and see what it is offering now.
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SCRIPT FOR TVC
SCENE/ DURATION VIDEO
1 (4sec) A black and white shot where
young Asma Hussain is seen
applying kajal
2 (4sec) Sheheryar Zaidi, her husband
praises her.
Scene 3: (4sec) Asma Hussain is blushing
Scene 4: (10 seconds) Flash-forward to 25 years later a Shehroz “ aray aaj tou tum boht
young woman (iqra aziz) and
her husband (shehroz subzwari)
are in their room when the
husband praises her in a similar
manner as the scene before
Scene 5 (20-25seconds) Iqra aziz smiles and the scene
shows a flash back from a day
before where iqra is looking at
herself in the mirror very tensed dekhna band bhhi karo”
and her mother sensing her
tension talk to her and gives
Hashmi Kajal to her
Scene 6: (2sec) Iqra aziz comes out of the
flashback and smiles and
whispers softly
Scene 7: (2sec) The scene fades away showing
the packaging and on screen
and the tag line comes
AUDIO
“aray wah aaj tou aap kya
kamaal lag rahi hain”
“ iss mai mera nahi Hashmi kajal
ka kaamaal hai”
different lag rahi ho”
Iqra worriedly looking herself in
the mirror.
Asma: “aray ab sheeshay mai
Iqra: “amma aaj dawat hai or
meri ankhein to dekhein thaki
thaki lag rahi hain mai iss tarah
kaise jaun”
Asma: “bas itni si baat, ek
minute ruko”
Asma: “ yeh lo (kajal) iska gehra
or dair tak rehna wala asar kare
ankhon ki khubsoorti ko
numaya jis se tum or fresh lago
gi”
“thank you, amma”
“Hashmi kajal- Aap ko banaye
sab se khaas”
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COSTING

Total budget: Rs. 60,000,000

Budget for costing: Rs. 10,000,000
Budget for media planning: Rs. 50,000,000

TVC COSTING
Our theme is emotional and functional, we are trying to show a long lasting kajal effectiveness
and how Hashmi kajal is now choice for everyone, whether she is a teenager, housewife or an
old women.

TVC COSTING
1 DAY SHOOT
COST
EXPENSE DETAILS (PKR)
Camera 35mm 100,000
1 drum: Rs. 12,500
Drums 3 drums: 12,500 x 3 = 37,500 37,500
Telescene from Thailand 750,000
house In Karachi
Location 1 day rent: 25,000 25,000
lights/Generator/Pulley 1 day rent: 50,000 50,000
Director B-tier 665,000
Producer B-tier 665,000
sheheryar zaidi 550,000
asma hussain 600,000
sana javed 750,000
shehroz sabzwari 800,000
Talent supporting actors 18,000
make up neelo's 40,000
wardrobe sana safinaz 50,000
20 crew members, director and actors, per person 300
food 25 x 400 = 10,000 10,000
transport vans 10,000
boarding /lodging house on rent: 10,000 10,000
editing 300,000
jingle/music 100,000
TOTAL 5,530,500
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RADIO COSTING

Instrument/expense Cost
Studio 12,000
voice over artist 13,500
jingle/music 10,000
editing 10,000
Total 45,500

OOH COSTING
Expenses Descriptions Costs (PKR)
Fabrication 60*20ft structure 1000000
Tax PKR 2500sq/ft., 3000000
60*20=1200sqft,
1200*2500=3000,000PKR

Front light 25000/LIGHT, we will 100000

use 4 lights.

Bill approx. 5000 per 60000

Electricity expense month, Yearly cost will be
5000*12=60000

Skin We will use reflective 264000

quality skin which costs
around PRs 220/sq. ft, so
220*1200

Total yearly cost 4,424,000

Total monthly cost Divided by 12 368,667
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MEDIA PLANNING
PRINT MEDIA
TOTAL BUDGET Rs. 60,000,000
PRINT 17,500,000
1ST WEEK
From 1st June'20-
7th June'20
No.
of
New Sta Si Pos Inse Actu Negoti Total Agency
spap tio ze Stat itio rtio al able Amou Commiss
er ns s us n ns Rate Rate nt ion 1 2 3 4 5 6 7
B
/ T T S S
C W M u W h F a u
Q pag 648,0 500,00 40000
P * e1 8 00 0 00 600000 * *
H pag 1,296 1,000,0 30000
Jang C P * e1 3 ,000 00 00 450000
Daw Q pag 540,0 437,50 52500
n C P * e1 12 00 0 00 787500 * * *
Naw
ai Q pag 324,0 218,75 26250
Waqt C P * e1 12 00 0 00 393750 * * *
Khab Q pag 302,4 189,58 22750
rein C P * e1 12 00 3 00 341250 * * *
Akh
bar-
e-
Jaha F pag 130,0 35000
an C P * e3 4 00 87,500 0 52500 *
TOT 17500
AL 000 2625000
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PRINT
2ND WEEK
From 8TH June'20-14th June'20
No. of
Newspaper Stations Sizes Status Position Insertions 8 9 10 11 12 13 14
C B/W M Tu W Th F Sa Su
QP * page 1 8 * *
Jang C HP * page 1 3 *
Dawn C QP * page 1 12 * * *
Nawai
Waqt C QP * page 1 12 * * *
Khabrein C QP * page 1 12 * * *
Akhbar-e-
Jahaan C FP * page 3 4 *

PRINT
3RD WEEK
From 15th June'20-21st June'20
No. of
Newspaper Stations Sizes Status Position Insertions 15 16 17 18 19 20 21
C B/W M Tu W Th F Sa Su
QP * page 1 8 * *
Jang C HP * page 1 3 *
Dawn C QP * page 1 12 * * *
Nawai Waqt C QP * page 1 12 * * *
Khabrein C QP * page 1 12 * * *
Akhbar-e-
Jahaan C FP * page 3 4 *

PRINT
TH
4 WEEK
From 22nd June'20-28th June'20
No. of
Newspaper Stations Sizes Status Position Insertions 22 23 24 25 26 27 28
C B/W M Tu W Th F Sa Su
QP * page 1 8 * *
Jang C HP * page 1 3 *

Dawn C QP * page 1 12 * * *

Nawai Waqt C QP * page 1 12 * * *

Khabrein C QP * page 1 12 * * *
Akhbar-e-
Jahaan C FP * page 3 4 *
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RADIO MEDIA PLANNING

TOTAL BUDGET Rs. 60,000,000
RADIO Rs. 1,500,000
1ST WEEK
FROM 1ST June'20-
7TH June'20
1 2 3 4 5 6 7
RAD NO.
IO OF ACT TOT AGENC
STA SP UAL NEGOT AL Y
TIME TIO STAT OT RAT IATED AMO COMMI T T S S
SLOT N IONS S E/60s RATE UNT SSION M u W h F a u
FM10 225,0
1 C 90 7,500 5,000 00 33750 1 1 1 1 1 1
FM10 150,0
3 C 100 5,500 3,000 00 22500 1 1 1 1 1 1
FM10 300,0
5 C 100 8,800 6,000 00 45000 1 1 1 1 1 1
8:00- FM10 12,00 375,0
12:00 6.2 C 94 0 8,000 00 56250 1 1 1 1 1 1
FM10 20,00 450,0
0 C 60 0 15,000 00 67500 2 2 2 2 2 3 2
FM10 225,0
1 C 90 7,500 5,000 00 33750 1 1 1 1 1 1 2
FM10 150,0
3 C 100 5,500 3,000 00 22500 1 1 1 1 1 2 2
FM10 300,0
5 C 100 8,800 6,000 00 45000 1 1 1 1 1 2 2
12:00- FM10 12,00 375,0
16:00 6.2 C 94 0 8,000 00 56250 1 1 1 1 1 2 2
FM10 225,0
1 C 90 7,500 5,000 00 33750 1 1 1 1 1 2 2
FM10 150,0
3 C 100 5,500 3,000 00 22500 1 1 1 1 2 2 2
FM10 300,0
5 C 100 8,800 6,000 00 45000 1 1 1 1 2 2 2
16:00- FM10 12,00 375,0
20:00 6.2 C 94 0 8,000 00 56250 1 1 1 1 1 2 2
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RADIO
ND
2 WEEK
FROM 8TH June'20-14TH June'20
8 9 10 11 12 13 14

NO. OF
TIME SLOT RADIO STATION STATIONS SPOTS M Tu W Th F Sa Su
FM101 C 90 1 1 1 1 1 1
FM103 C 100 1 1 1 1 1 1
FM105 C 100 1 1 1 1 1 1
8:00-12:00 FM106.2 C 94 1 1 1 1 1 1
FM100 C 60 2 2 2 2 2 3 2
FM101 C 90 1 1 1 1 1 1 2
FM103 C 100 1 1 1 1 1 1 2
12:00- FM105 C 100 1 1 1 1 1 2 2
16:00 FM106.2 C 94 1 1 1 1 1 2 2
FM101 C 90 1 1 1 1 1 2 2
FM103 C 100 1 1 1 1 2 2 2
16:00- FM105 C 100 1 1 1 1 2 2 2
20:00 FM106.2 C 94 1 1 1 1 1 2 2

RADIO
3RD WEEK
FROM 15TH June'20-21ST June'20
15 16 17 18 19 20 21

RADIO NO. OF
TIME SLOT STATION STATIONS SPOTS M Tu W Th F Sa Su
FM101 C 90 1 1 1 1 1 1
FM103 C 100 1 1 1 1 1 1
FM105 C 100 1 1 1 1 1 1
8:00-12:00 FM106.2 C 94 1 1 1 1 1 1
FM100 C 60 2 2 2 2 2 3 2
FM101 C 90 1 1 1 1 1 1 2
FM103 C 100 1 1 1 1 1 2 2
FM105 C 100 1 1 1 1 1 2 2
12:00-16:00 FM106.2 C 94 1 1 1 1 1 2 2
FM101 C 90 1 1 1 1 1 2 2
FM103 C 100 1 1 1 1 2 2 2
FM105 C 100 1 1 1 1 2 2 2
16:00-20:00 FM106.2 C 94 1 1 1 1 1 2 2
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RADIO
4TH WEEK
FROM 22ND June'20-28TH June'20
22 23 24 25 26 27 28

RADIO NO. OF
TIME SLOT STATION STATIONS SPOTS M Tu W Th F Sa Su
FM101 C 90 1 1 1 1 1 1
FM103 C 100 1 1 1 1 1 1
FM105 C 100 1 1 1 1 1 1
8:00-12:00 FM106.2 C 94 1 1 1 1 1 1
FM100 C 60 2 2 2 2 2 3 2
FM101 C 90 1 1 1 1 1 1 2
FM103 C 100 1 1 1 1 1 2 2
FM105 C 100 1 1 1 1 1 2 2
12:00-16:00 FM106.2 C 94 1 1 1 1 1 2 2
FM101 C 90 1 1 1 1 1 2 2
FM103 C 100 1 1 1 1 2 2 2
FM105 C 100 1 1 1 1 2 2 2
16:00-20:00 FM106.2 C 94 1 1 1 1 1 2 2
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TVC MEDIA PLAN

TOTAL BUDGET Rs. 60,000,000
TVC Rs. 20,000,000
1st Week
From 1st June'20-7th
June'20
1 2 3 4 5 6 7
SLOT
Agenc S
Actu Negot Total y PER
Time Stati T.sp al iated Amoun Commi T T S S WEE
Slots Channel ons ots Rate Rate t ssion M u W h F a u K
14/
7am- Geo 30,0 25,00 140000 21000 Wee
12am News C 56 00 0 0 0 2 2 2 2 2 3 1 k
9am- Ary 40,0 30,00 12600 7/we
11am News C 28 00 0 840000 0 1 1 1 1 1 1 1 ek
11:30- Ary 125, 100,0 320000 48000 8/we
4pm Digital C 32 000 00 0 0 1 1 1 1 1 2 1 ek
1pm- 89,0 70,00 196000 29400 7/we
6pm Hum Tv C 28 00 0 0 0 1 1 1 1 1 1 1 ek
Geo
2pm- Entertai 59,3 50,00 280000 42000 14/w
6pm nment C 56 00 0 0 0 2 2 2 2 3 3 eek
Geo
6pm- Entertai 74,0 60,00 336000 50400 14/w
7pm nment C 56 00 0 0 0 3 3 3 3 2 eek
8pm- Ary 150, 110,0 308000 46200 7/we
10pm Zindagi C 28 000 00 0 0 2 2 2 2 2 2 2 ek
8pm- Ary 150, 120,0 336000 50400 7/we
10pm News C 28 000 00 0 0 _ _ _ _ _ _ _ ek
200000 30000
312 00 00
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TVC
2ND WEEK
From 8th June'20-14th June'20
8 9 10 11 12 13 14

Time Slots Channel Stations T.spots M Tu W Th F Sa Su

7am-12am Geo News C 56 2 2 2 2 2 3 1

9am-11am Ary News C 28 1 1 1 1 1 1 1

11:30-4pm Ary Digital C 32 1 1 1 1 1 2 1

1pm-6pm Hum Tv C 28 1 1 1 1 1 1 1

2pm-6pm Geo Entertainment C 56 2 2 2 2 3 3

6pm-7pm Geo Entertainment C 56 3 3 3 3 2

8pm-10pm Ary Zindagi C 28 2 2 2 2 2 2 2

8pm-10pm Ary News C 28 _ _ _ _ _ _ _

TVC
3RD WEEK
From 15TH June'20-21ST June'20
15 16 17 18 19 20 21

Time Slots Channel Stations T.spots M Tu W Th F Sa Su

7am-12am Geo News C 56 2 2 2 2 2 3 1

9am-11am Ary News C 28 1 1 1 1 1 1 1

11:30-4pm Ary Digital C 32 1 1 1 1 1 2 1

1pm-6pm Hum Tv C 28 1 1 1 1 1 1 1

2pm-6pm Geo Entertainment C 56 2 2 2 2 3 3

6pm-7pm Geo Entertainment C 56 3 3 3 3 2

8pm-10pm Ary Zindagi C 28 _ _ _ _ _ _ _

8pm-10pm Ary News C 28 2 2 2 2 2 2 2
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TVC
4TH WEEK
From 22ND June'20-28TH June'20
22 23 24 25 26 27 28

Time Slots Channel Stations T.spots M Tu W Th F Sa Su

7am-12am Geo News C 56 2 2 2 2 2 3 1
9am-11am Ary News C 28 1 1 1 1 1 1 1
11:30-4pm Ary Digital C 32 1 1 1 1 1 2 1
1pm-6pm Hum Tv C 28 1 1 1 1 1 1 1

2pm-6pm Geo Entertainment C 56 2 2 2 2 3 3

6pm-7pm Geo Entertainment C 56 3 3 3 3 2

8pm-10pm Ary Zindagi C 28 _ _ _ _ _ _ _
8pm-10pm Ary News C 28 2 2 2 2 2 2 2

OOH MEDIA PLAN

BILLBOARD BILLBOARD BILLBOARD TOTAL
CITIES AREAS SIZE RENTAL PRINTING COST

KARSAZ 60*20 700000 264000 964000

SHAHRAH E
FAISAL 60*20 700000 264000 964000
KARACHI
PUNJAB
CHOWRANGI 60*20 700000 264000 964000
JAUHAR 60*20 700000 264000 964000
SADDAR 60*20 700000 264000 964000
MODEL TOWN 60*20 700000 264000 964000
GULBERG 60*20 700000 264000 964000
LAHORE
MAAL ROAD 60*20 700000 264000 964000
MM ALAM 60*20 700000 264000 964000
F-10 MARKAZ 60*20 700000 264000 964000
ISLAMABAD
JINNAH SUPER 60*20 700000 264000 964000
total 10604000
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PROFIT AND LOSS STATEMENT

ELEMENT AMOUNT (PKR)
Quoted TVC production rate 5,530,500
TVC production cost 4,700,925
Profit from tvc production 829,575

Quoted TVC airing rates 20,000,000

TVC airing cost 17,000,000
Profit from airing 3000000

Quoted radio ad production 45,500

radio ad production cost 38,675
Profit from radio ad production 6825

quoted radio airing rates 1,500,000

radio airing rates 1,275,000
profit from airing 225000

quoted newspaper publishing rates 17,500,000

newspaper publishing cost 14,875,000
profit from publishing 2625000

quoted OOH ad production rate 4,424,000

OOH ad production cost 3,760,400
profit from OOH production 663600

quoted ooh placement rate 11,000,000

ooh placement rate 9,350,000
profit from ooh placement 1650000

Total Revenue 60,000,000

Total Cost 51,000,000
Total Profit 9,000,000