UNIVERSITY OF THE IMMACULATE CONCEPTION

Bonifacio Street, Davao City

BUSINESS PLAN

MACC Micro Lending

In partial fulfillment for the Degree of

Master of Business Administration

Prepared by:
Alinsub, Charlane Jade
Dungog, Angelita D.
Escatron, Chona G.
Sayawan, Melanie H.

May 2019

I. TABLE OF CONTENTS

Page No.
I. Table of Contents
II. Executive Summary 1
III. General Company Description
Vision
Mission
Goals
Objectives
Business Philosophy
Legal Form of Ownership
IV. Products and Services
 Description of Products/ Services
Products and Services
Pricing Structure
V. Marketing Plan
Market Research
Economics
Customers
Competition
Competitive Analysis
Strategy
Sales Forecast
VI. Operational Plan
Productions/ Process Flow
Location
Office Layout
Business Hours
Legal Environment
Personnel
Supplier
VII. Management and Organization
Organizational Chart
Professional and Advisory Support
VIII. Financial Plan
Start-up Costs and Capitalization
Important Assumptions
Major Financial Assumptions
Projected Three-Year Balance Sheet
Projected Three-Year Income Statement
Projected Three-Year Changes in Equity
Projected Three-Year Statement of Cash Flows
Notes to Financial Statements
Financial Ratio Analysis
IX. Appendices
Survey Result
Office Layout
Vicinity Map
Survey Questionnaire
X. List of Tables
II. Executive Summary

III. General Company Description

1
IV. Products and Services

2
V. Marketing Plan

VI. Operational Plan

3
VII. Management and Organizations

4
 VIII. Financial Plan
The financial plan consists of a three-year profit and loss projection, a cash-flow
projection, a projected balance sheet, break-even calculation and financial ratios.

Start-up Costs and Capitalization

Projected Initial Capital
Pre-operating Expenses:
Lease - 3 months rental
Licenses and Permits