NAME : SHEIKH MUHAMMD ZUBAIR

ID: 021-19-48215
COURSE: MARKETING FOR MANAGERS
TEACHER: SYED MURAD RIZVI
DATE: 23-OCT-2019
 The Master Cola

Introduction:
Master Cola is the soft drink product which is recently launched by Master Group. The product
launching ceremony held at Expo center Lahore on 20 Jun 2019. In the beginning they launches
Master drink in 4 flavors:

 Master cola
 Funtra
 Rocket
 Lim Fizz
The manufacturing of the product Master cola and its flavor constructed at main GT road Gujranwala,
Punjab Pakistan.

Demographical Analysis:
In the Demographical segment analysis the Master Cola targeted rural areas of Punjab. They
targeted Social Class Lower Class and Middle Class specially youth.

MACRO Environment Analysis:

Political:
In the political environment Master Food and Beverages as well-known national company
they are coming in legal way they follow the Government policies, fiscal policy labor law and
taxes. They have a Micro environment and top managers for decisions, and Finance for
Financing and marketing their products.

Economical:
In the Economical factor we talk about economic growth, they launch new product in the
rural markets of Pakistan specially Punjab province they have a huge chances to make their
economic growth although they have a tough competition in market.
Social Factors:
In the Social factor we discuss that Master group targeted youngsters of rural areas all types
of social culture, group of people, low class and middle class. After making their new
beverages plant they create hundreds of vacancies for different positions which they effect
on inflation also. Master Food and Beverages they made a health consciousness products.

Environmental Factors:
Master Food and Beverages select the industrial location for plant of beverages, where the
city of Gujranwala will not effect on disposable raw material or pollution. Master Food and
Beverages also courage to environment. They are promoting positive business ethics and
sustainability also they pollutions and greenhouse gas emissions.

Legal Factor:
If we say about legalization, Master Food and Beverages have registered brand Master cola
and its flavors have copy right license too. They provide equal career opportunities for job
seekers. They ensure about their product health, product labelling, designing of bottles,
material and product safety.
They provide all types of protection facility to labors including uniforms environment and
wages as per government policies, labor laws, its safety standards and also consumers’ rights
and laws.

SWOT Analysis:

Strength:
Master Food and Beverages targeted youth and rural areas of Punjab, in rural they can
captured market easily as compare to urban areas.
In the beginning Master cola started distribution, and they come in market in different types
of sizes drinks and flavors, included there labeling packaging and price is affordable for local
and middle class as compare to competitor product.
Master cola provide huge promotion to retailers and distributer’s and consumers through
different types of strategies like: Marriage halls, parties and special occasion’s lucky draw,
sales target achievements gifts, free refrigerators, deep freezers to sellers.
Weaknesses:
Master cola take times to come in high market because the different kinds of product already
have a strong brand positioning in market. Competitors have excellent skills of capturing
marketing values and customer’s satisfactions.

Opportunities:
Opportunities are external attractive factors that represent reasons your business, the
political and environmental external factor will be helpful for master cola through the
legalization of your business and in the perception of your business is positive.

Threats:
In initial stage master cola have lots of problems to develop their customer’s satisfaction and
creating a product value and positioning on customers mind because the competitor have a
strong brand positioning on customers mind.
If Master cola could changes in product quality, quantity, In price, distribution selling
conditions, and any other legal policies which could be effect entire company that could be
lead a strongly threat to master cola.