Commerce Related Innovation

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 Table of Contents
Introduction ................................................................................................................ 3

Discussion .................................................................................................................. 3

Conclusion ................................................................................................................. 9

References ............................................................................................................... 10

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Introduction

Innovation is the process of highlight a business potential and its ideas regarding the

products of the organizations amid both potential and active customers. In this

contemporary era, people always look forward towards the innovative products.

Simultaneously, customers also wish for those products, which can fulfil the needs

and requirements of the consumer (Battaglia et al., 2014). On the basis of that, most

of the organization of different industry tries to produce innovative or trendy products

in order to attract the attention of the customers towards the organization.

Accordingly, innovative or customize products also plays a significant role in order to

generate the volume of organizational profitability and productivity. Regarding that,

innovation may be define as an idea, which is required to be obliged to be replicable

within economical cost as well as needed to satisfy the requirements. Now a day, it

has been followed that as per the need of expand the business of garments

products, fashion industry also try to produce innovative and trendy garments and try

to attract the consumers by providing those exceedingly fashionable products

(Blázquez, 2014). According to that, this kind of approach helps to expand the

business of fashion industry and also helps to enhance the profitability within the

industry.

Discussion

The entire assignment is based on the article of Springwise, which provides and

highlights several new and innovative ideas regarding the innovation of any

business. Within this context, in order to generate the volume of profitability as well

productivity, the fashion industry tries to adopt those innovative ideas within the

industry (Godart et al., 2015). In this contemporary era, innovation and trend are the

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most precious aspects that attract the attention of the customers towards the

industry. On the basis of that every organization of different industry tries to provide

the best innovative and trendy products to the customers in order to generate the

volume of productivity as well as profitability by offering innovative products to the

consumers.

The shopping behaviour of the customers depends on the offered innovative ideas

and products of the fashion. Simultaneously, the vague information or the products

may hamper the business potentials of the organizations. In that case, Springwise

has offered some effective innovative ideas to attract the consumers towards the

fashion brands. Within this context, C&A ingenious Facebook Hangers along with the

Verdi’s discount Service are based on the shopping behaviour of the customers

(Kant Hvass, 2014). On the other hand, to attract he attention of the customers, e-

commerce plays a tremendous role. The performance of e-commerce revolutionary

changes the business performance of fashion industry. Luxury brands as well as the

fashion industry expand its businesses with the help of e-commerce, which helps to

make tremendous progress within the industry. On the basis of that, some effective

e-commerce processes are highlighted below:

App Mania

Social networks as well as the several apps are not to be abandoned for the rising of

e-commerce. On the basis of several apps, consumers can seek the apps and the

pages of the brand before attempt to purchase garments from the organization (Li et

al., 2014). These online pages and the apps help to sort out the required products,

which can fulfil the satisfaction and the requirements of the customers. On the other

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hand, the role of Instagram, several fashion pages and blogs effectively helps to

generate the shopping behaviour of the consumers.

All the online pages along with the effective apps can be defined as a platform from

where the customers can review the products in terms of garments and can

acknowledge about the current trend and innovative designs of the dresses, which

enhance the shopping behaviour of the consumers. Within this context, it has been

followed that Moda Operandi along with the Springwise-featured Fash Forward.com

operates its business operation with the help of several online pages and blogs

(Lueg, Pedersen and Clemmensen, 2015). Accordingly, some effective apps also

help to expand the business operation of those organizations through out the globe.

On the other hand, with the help of some relevant sources, it has been

acknowledged that the shopping behaviour of the customers not only depends on

the blogs or the apps, there are some other external process might be used, which

can effective affect the shopping behaviour of the customers (Macchion et al., 2017).

Accordingly, these kinds of approaches also help to attract the attention of the

customers towards the organization, which might be helpful in order to generate the

productivity as well as the profitability of the organization. On the basis of that, it has

been discovered that people wish for those products, which are innovative and

trendy for the fashion (Okonkwo, 2016). In that case, to attract the attention of the

customers towards the organization, Moda Operandi and FashForward.com promote

its trendy outfits by several models. In hat case, the fashion sense of the models and

catwalk in the ramp tremendously help to attract the attention of the consumers and

as a result a massive number of people wish for those outfits.

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Accordingly, it has been observed through the business operation of C&A initiative

and Volga Verdi, that people do not wait for the availability of the outfits in the retail

stores and thus, sometimes it may affect the business operations of the organization

(Pantano, 2014). In that case, to sell the innovative and trendy outfits to the

consumers, the organizations promote its dresses and other garments through the

fashion magazines as well as the online pages and blogs. Accordingly, fashion

shows also plays a significant role to promote the innovative dresses. People always

search for the new outfits and thus, these kinds of approaches help to attract the

attention of the customers as well as generate the shopping behaviour of the

customers, which effectively helps to sell massive number of garments amid the

customers (Press and Cooper, 2017).

In order to promote the trendy outfits amid the customers, the organizations utilize

models with skinny figure and trendy look in order to attract the attention of the

female customers effectively (Battaglia et al., 2014). On the basis of that the female

customers wish for those outfits, which is one of the promotional method for

generate the profitability volume within the organizations. Accordingly, the fashion

brands post several new and innovative outfits in various magazines, which also help

to attract the customers. All the approaches are being taken for selling the new and

innovative items amid the customers, which also help to expand the business

operations.

By means of reviewing the business operation of both of C&A initiative and Volga

Verdi, it has been observed that in order to develop he business potentials of the

organizations, the role of m-commerce are also excessively necessary. In that case,

some major findings of m-commerce have been described below:

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I. The organizations look forward for the organizational apps. In that case, it is highly

necessary for the organization to let the apps downloads by the customers. In that

case, the organizations focus on its budget and creativity (Li et al., 2014). On the

other hand, the apps are continuously upgraded with innovative outfits in order to

attract the attention of the customers over the outfits and let them purchase the

products again and again.

II. To sell the innovative outfits amid the customers of C&A initiative and Volga Verdi

focuses on both online and offline shopping. The shopping behaviour of the

customers depends on the delivery and availability of the products in both the online

shopping centres and retail stores. In that case, the organizations try to provide the

garments to the customers within a short period from the order.

III. For online shopping, of C&A initiative and Volga Verdi concentrates on the key

words and its uses in order to save the time of the consumers and it is also effective

for attracting the customers within fewer times. Consumers can be able to find the

outfits within short time for which they are wishing for. In that case, the online

shopping process might be able to generate the profitability of the organizations.

IV. Notifications are another effective way to attract the attention of the customers.

Whenever, new products are launched on the market, a notification message or mail

is sent by of C&A initiative and Volga Verdi to the customers to let the users know

regarding the innovative and new outfit. In that case, it help to generate the shopping

behaviour of the consumers (Kant Hvass, 2014).

V. Customers are the major aspects of the businesses and thus, the organization

should not focus on the business potentials but also looks after the relationship with

the customers. A trustworthy relationship may effectively generate the profitability as

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well as productivity of the fashion brands (Godart et al., 2015). On the basis of that

C&A initiative and Volga Verdi, try to provide the best outfits along with the customer

service in order to attract the attention of the customers towards the organizations.

VI. In order to expand the business through out the globe, the service of the

organizations should be provided 24/7. Consumers may demand any outfits at any

time. In that case, to fulfil the requirements of the customers, the channel of both of

C&A initiative and Volga Verdi should be alert regarding the needs and requirements

of the customers (Blázquez, 2014). Both the organizations try to provide 24/7 access

to the customers for a loyal B2C relationship.

Another processes have been taken in order to attract the attention of the consumers

is to provide simple but trendy outfits to the consumers. Regarding that, some

brands have provided excellent services regarding the outfits. As an example, it can

be stated that Marios Schwab has designed some dresses with thermochromic

dying, which was quite effective for attracting the consumers with the new collection

of the outfits (Macchion et al., 2017). Accordingly, Alex Wang has provided some

unique collection of dresses those are able to glow in the dark. This kind of outfits

tremendously helpful for attracting the attention of the consumers especially teen

agers and party lovers.

Simultaneously, by means of reviewing the latest trends and fashion some designers

have produced more stylist dresses with additional innovative ideas over the outfits.

Some fashion brands have made innovative outfits with zipper system, which is able

to attract the attention of both the male and female consumers. In now days, the

style of Mode-sty tremendously attracts the attention of the female customers. This

kind of dress has been produced for the teen agers and also for the other girls. The

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style of Mode-sty has been produced in order to make the girls much younger than

the real age. In that case, the dresses in Mode-sty has tremendously attracts the

attention of massive number of girls through out the world (Press and Cooper, 2017).

Moreover, people always look for the comfortable dresses along with the fashion. In

that case, the dresses with the design of Mode-sty not only fit with the current trends

of the female consumers but also theses stylish outfits are able to provide comfort.

Conclusion

The entire assignment has been produced with the effective resources taken from

Springwise. The entire article has been made in order to highlight the effectiveness

of commerce related benefits. In that case, the role of Springwise is significant for

this assignment. The assignment helps to evaluate the effectiveness of commerce

related benefits within the organization and thus, the effectiveness has been

observed over the fashion industry. Some significant organizations have been

chosen to identify the core operation business behind the organization.

It has been observed that to attract the attention of the customers towards the

fashion brands, new and innovative outfits are highly required, which is also able to

generate the profitability and productivity of the organization. Moreover, to expand

the business of the organization the e-commerce and m-commerce are noteworthy.

In order to promote the trendy and innovative outfits amid the customers, the role of

apps, pages and blogs are tremendous. On the other hand, to sell massive number

of outfits to the customers, the outfits should be comfortable as well as trendy, which

help to attract the attention of the customers at the same time enhance the sell

volume of the organizations.

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References

Battaglia, M., Testa, F., Bianchi, L., Iraldo, F. and Frey, M., 2014. Corporate social

responsibility and competitiveness within SMEs of the fashion industry: Evidence

from Italy and France. Sustainability, 6(2), pp.872-893.

Blázquez, M., 2014. Fashion shopping in multichannel retail: The role of technology

in enhancing the customer experience. International Journal of Electronic

Commerce, 18(4), pp.97-116.

Godart, F.C., Maddux, W.W., Shipilov, A.V. and Galinsky, A.D., 2015. Fashion with a

foreign flair: Professional experiences abroad facilitate the creative innovations of

organizations. Academy of Management Journal, 58(1), pp.195-220.

Kant Hvass, K., 2014. Post-retail responsibility of garments–a fashion industry

perspective. Journal of Fashion Marketing and Management, 18(4), pp.413-430.

Li, Y., Zhao, X., Shi, D. and Li, X., 2014. Governance of sustainable supply chains in

the fast fashion industry. European Management Journal, 32(5), pp.823-836.

Lueg, R., Pedersen, M.M. and Clemmensen, S.N., 2015. The role of corporate

sustainability in a low‐cost business model–A case study in the Scandinavian fashion

industry. Business Strategy and the Environment, 24(5), pp.344-359.

Macchion, L., Moretto, A., Caniato, F., Caridi, M., Danese, P., Spina, G. and Vinelli,

A., 2017. Improving innovation performance through environmental practices in the

fashion industry: the moderating effect of internationalisation and the influence of

collaboration. Production Planning & Control, 28(3), pp.190-201.

Okonkwo, U., 2016. Luxury fashion branding: trends, tactics, techniques.

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Pantano, E., 2014. Innovation drivers in retail industry. International Journal of

Information Management, 34(3), pp.344-350.

Press, M. and Cooper, R., 2017. The design experience: the role of design and

designers in the twenty-first century.

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