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initial total market 1,000,000

Market size growth/period 1%


%remaining captured /perio 2%

Period Total Market


0 0
1 1,000,000
2 1010000
3 1020100
4 1030301
5 1040604
6 1051010
7 1061520
8 1072135
9 1082857
T
New customer Total customer
200000
0 0
20000 20000 180000
19800 39800
19606 59406 160000
19418 78824
19236 98060 140000

19059 117119
120000
18888 136007
18723 154729 100000
18563 173292
80000

60000

40000

20000

0
1 2 3 4
Total Customers

Col umn E

3 4 5 6 7 8 9 10

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