Justification of the study

Drowning of tourists in Cox’s Bazar sea beach remains a serious concern. As a part of the tourists
violate safety rules and get into the water in risky areas during risky times, joyful past times in
Cox’s Bazar sea beach sometimes lead to tragic death.
Currently, a very limited data on the knowledge of tourist on safe swimming is available in our
country. No detailed study was conducted on this topic in the past. Tourism in Cox’s Bazar has a
great influence on economic sector of our country. Loss of life among the tourists due to unsafe
swimming may greatly hamper the situation. So, for planning safe sea swimming by the tourists,
it needs to explore the factors responsible for unsafe swimming in the beach area. At the beginning
current status of the safety knowledge of the tourists is essential to be studied. Though this study
conducted by us is a very primitive attempt to find out the status of knowledge of the tourists about
safe swimming, it may guide the researchers to conduct in depth study in future.

Research Question
What is the level of the knowledge of the tourists at Cox’s Bazar sea beach about safety of sea
swimming?

Objectives:
A: General: To find out the present status of knowledge of tourists visiting Cox’s Bazar sea beach
about safe sea swimming.
B: Specific:
1. To find out the socio-demographic characteristics of tourists.
2. To find out the knowledge of tourists about
a) Swimming experience b) Rule of swimming c) Danger of swimming
d) Safety zone of sea beach for swimming e) Life guard and their
activities. f) Safety measures on swimming g) Safe time of swimming.
h) Safe apparel for swimming i) Help seeking behavior of the swimmer
at the time of danger j) Utilization of the lifeguard

Operational Definition:
1. Sea beach
2. Tourist
3. Lifeguard
4. Safety Device
5. Swimming Attire
6. Safe Zone
 7. Safe Time

Key Variables:
1. Age
2. Sex
3. Occupation
4. Educational Status
5. Monthly Income
6. Purpose of Visit
7. Previous Swimming Experience
8. Swimming Rule
9. Danger of Sea Swimming
10. Safety Measures
a) Necessity b) safety measures c) Reasons behind not using safety measures
d) Safe time e) Safe Zone f) Safe Attire g) Life guard h) Utilization of
lifeguard service i) Help seeking behavior during danger.

Limitation of the Study:

1. Study was conducted in only spot at sea beach
2. Sample size was small and not calculated on the basis of appropriate statistical formula,
rather it was selected on convenience.
3. Study period was shorter
4. Sampling was done conveniently

Methodology:
Type of study: Descriptive
Study Period:
Study Place: Cox’s Bazar Sea Beach
Study Population: All tourists present at the sea beach during data collection.
Sample Size: 240 tourists
Data Collection Instrument: Pre tested structured questionnaire.
Data processing and analysis: Data was checked, verified and edited to reduce inconsistency and
was processed and tabulated by computer. Analysis was done by both manually and by using
computer.

Age Distribution:
Age Group Frequency Percentage

Sex Distribution:
Sex Frequency Percentage
Male
Female

Educational Status:
Level of Education Frequency Percentage
Illiterate
Primary
Secondary
HSC and above

Occupation:
Nature of Occupation Frequency Percentage

Monthly Income:
Income (Taka) Frequency Percentage
Purpose of Visit to Cox’s Bazar:
Purpose Frequency Percentage
Recreation
Study Tour
Business
Others

Previous Swimming Experience:

Experience Frequency Percentage
Yes
No

Source of Swimming Experience:

Source Frequency Percentage

Knowledge about the standard rule of swimming:

Frequency Percentage

Knowledge about the danger of swimming:

Type of Danger Frequency Percentage
Knowledge about the use of safety measure during swimming:
Safety measure Frequency Percentage
Yes
No

Knowledge about the Different safety measures:

Type of Safety Measures Frequency Percentage

Knowledge about the safe time of sea swimming:

Knowledge Frequency Percentage
Yes
No

Knowledge about safe attire during swimming:

Name of the attire Frequency Percentage

Knowledge about safe zone for swimming:

 Knowledge Frequency Percentage
Yes
No

Knowledge about Life Guard:

Knowledge Frequency Percentage
Yes
No

Knowledge about activities of the Life Guard:

Type of Knowledge Frequency Percentage

Knowledge about the help seeking behavior of the swimmer:

Type of Knowledge Frequency Percentage
Discussion:
This descriptive study was conducted among the tourists of Cox’s Bazar sea beach during the
period of . A sample of 240 respondents was taken conveniently. The major objective of the
study was to find out the status of knowledge of the tourists on various aspects of safe sea
swimming.
Major findings:
1.
2.

Conclusion:
Study revealed that the knowledge of tourists on safe sea swimming is inadequate. Recently cases
of drowning and death are occurring among the tourists who enjoy swimming at sea beach. Proper
education for raising awareness of the tourists on safe sea swimming can prevent accidents and
dangers of swimming including death. At the same time, accountability of the life guard as well
as the safety management committee of the sea beach need to be developed. Newer methodology
and legislation are necessary for establishing safety of the tourists.

Recommendation:
1. Awareness raising activities need to developed and implemented by both government and
private sector organizations.
2. Regular propaganda at sea beach regarding different safety measures may be done.
3. Multiple tourism sites need to be developed.
4. More tourism training institute should be established.
5. More life guards to be deployed and their services need to be extended
6. Safe swimming zone with strict observant of the rule of swimming need to be developed.
7. Proper medicare service for the tourists needs to be developed with appropriate and
effective referral service.
8. A well trained and active security system at sea beach area needs to be developed.
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