A distribution channel is the path by which all goods and services must travel
to arrive at the intended consumer. Otherwise it can be described as the
pathway payments make from the end consumer to the manufacturer. Distribution channels can include wholesalers, retailers, distributors, and even the Internet.
Distributors are the Individuals or businesses that purchase the right to sell a company’s products in bulk to wholesalers and retailers but not the right to use the company’s trade name.
Starting a distribution business requires a niche selection and the ability to
bridge the gap between retailers and manufacturers. Distribution companies usually work on contracts with manufacturers, but they can also operate in an independent and flexible manner.
Manufacturers are focused on production, while distributors accept bulk
inventory at one location, where they parcel out individual orders.
In this particular case study, we have analysed 3 types of distributorship of the
Company, such as 1) FMCG Distribution 2) Automobile parts distribution 3) Food product Distribution ( Monginies)