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A distribution channel is the path by which all goods and services must travel

to arrive at the intended consumer. Otherwise it can be described as the


pathway payments make from the end consumer to the manufacturer.
Distribution channels can include wholesalers, retailers, distributors, and even
the Internet.

Distributors are the Individuals or businesses that purchase the right to sell a
company’s products in bulk to wholesalers and retailers but not the right to
use the company’s trade name.

Starting a distribution business requires a niche selection and the ability to


bridge the gap between retailers and manufacturers. Distribution companies
usually work on contracts with manufacturers, but they can also operate in an
independent and flexible manner.

Manufacturers are focused on production, while distributors accept bulk


inventory at one location, where they parcel out individual orders.

In this particular case study, we have analysed 3 types of distributorship of the


Company, such as
1) FMCG Distribution
2) Automobile parts distribution
3) Food product Distribution ( Monginies)

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