Interior, Product

and Graphic Design

PORTFOLIO
Martina Jemoli
2009-2015
Material documenting the activities:

UNIVERSITY ACTIVITIES

LABORATORIES_ PRIVATE ARES

01 Laboratory of Visual Components of the Project
02 Laboratory of Space Performance

LABORATORIES _ PUBLIC AREA

03 Laboratory of Interior Design

LABORATORIES _ PUBLIC and PRIVATE AREA

04 Final Synthesis Laboratory

WORKSHOP
05 Trainee Workshop

DEGREE ELABORATE
06 Living in a transformable and versatile space. Illusion or reality?

PROFESSIONAL ACTIVITIES

PROFESSIONAL EXPERIENCE AS PRODUCT DESIGNER

07 Product Designer at AE Appliances Engeenering

PROFESSIONAL EXPERIENCE AS INTERIOR DESIGNER

08 Interior Designer at OGS Srl
09 Interior Designer at Milestone Production
10 Interior and Graphic Designer at Cubit - Mymito GmbH
 01
Laboratory of
Visual
Components of
the Project

Redesign and inter-

pretation of technical
drawings relating to the
building assigned by the
teachers. Study of the
space, the axes of pas-
sage and lighting and
pathways. Development
of sketches and of a
model of a portion of
the building. Creation
of a conceptual model
developed in a video
thinking of the house as
a mannequin, on which
are placed one after an-
other, the various mate-
rials that compose it, as
if they were garments.

Building: Villa dall’Ava

Architect: Rem Koolhaas

Bottom left: project drawing, ground floor plan, scale 1:50.

Top right: images of the plastic model, with cover and without cover.
Bottom right: image taken from the video explanation of the conceptual model: the building seen as a mannequin, clothing-materials coated.
Top left: a study of the areas derived from the definition of the structural elements in the plan and study of the thresholds as relationship between the fields in the section.
 First Floor Plan scale 1:50

Section BB scale 1:50

Top: sketch of the building, pencil on paper.

Right: images of the plastic model of a portion of the house.
Second Floor Plan scale 1:50
Left: plans and sections of the project, scale 1:50.
Right: pictures of the plastic interiors, with realistic reproduction of
materials and furniture.
Left: project drawings, sections scale 1:20.
Right: plan of the portion of the building represented in the plastic model, second floor, side of the
master bedroom, scale 1:20.
Left: sketches of the house, pencil on paper.
 02
Laboratory of
Space
Performance

Some examples of 3D
models and rendering
made using the software
Alias Automotive.

Exercise 1: modeling of a chair Exercise 2: modeling of a bathroom

Exercise 3: rendering of a bathroom

Exercise 4 and 5 : modeling and render of a chosen room of the own house
 03
Laboratory of
Interior Design

Laboratory about the redevelop-

ment of a local market.
CONTAMINATION ON A COMMON
THEME: Pictures of the actual state of the QT8 market Actual state sketches
40% commercial function
CONTESTO
60% compatible function in rela- PLAY AREAS URBANO
COMMERCIALE RISTORAZIONE
tion to the environment.
PATHS

The chosen theme is food: the GREEN AREAS SCAFFALI PIC NIC
market function has been re-
vised planning kiosks that would QT8 MARKET
sell individual food categories PLANTS OUTDOOR OUTDOOR
(meat, fish, vegetables...) and
kiosks to pay. The same con- ZOOM
cept has been used for kiosks
that will sell prepared foods, in
INDOOR INDOOR
order to be put into bins and
consumables on the platforms
created both inside and outside FASE
the building, allowing the custom-
CHIOSCHI ELABORAZIONE
RISTORANTE CONCEP
ers to enjoy a real picnic. The
AREE TEMA DI PROGET
connection between the first VERDI
abd second floor is a staircase,
Abstract of the project
also made of platforms on which
we put shelves that store wine,
spices and sweets. Outside there 2 ways of 2 ways
FASE 2/ eating FOOD of buy
is a panoramic hill, on which are
ELABORAZIONE CONCEPT
the seats of the bar, positioned TITOLO DEL PROGETTO
at the side of the restaurant
downstairs.
Urban statement of the actual state Theme of the project: market + restaurant + picnic
Assigned market: QT8 market.
PIC-NIC SHELVES

QT EAT RESTAURANT
KIOSKS

Titolo e logo di progetto Project concept: FOOD Theme of the project

 New Function Commercial
street
green areas
perimeter wall
toilets
ground basement basementcommercial restaurant store-
Ground Floor floor panoramic stairs climb
houses and kitchen
Project Brief market storehouses

Basement

Interrato - Nuova Funzione - Ristorante

Piano Terra - Nuova
Relationship Funzione
between - Picand
space Nic function Piano Interrato - Funzione commerciale - Mercato

FASE 2/
Ground Floor - New Function - Pic Nic Basement - Commercial Function - Market Basement - New Function - Restaurant Sweets shelves
DEFINIZIONE DEL LAYOUT
VISTE D’INSIEME

View of outer space reserved for the restaurant View of the ground floor without cover View of the panoramic stairs View of the pic-nic area and of the market area
Sezione AA’

B
A
c c'

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

Chioschi pic-nic

B'
A'

Chioschi mercato Pianta piano terra

 View of the commercial climb and of the sweets shelves

Section BB’

B
A
c c'

Panoramic climb from the bar side

B'
A'

Outdoor restaurant Basement floor plan

Section CC’

View of the interior of the restaurant

Commercial climb with wine exhibitors

Pictures of the three-dimensional model Bar counter

Wines exposure and restaurant counter View of the bar from the panoramic climb

Pictures of the three-dimensional model

Market front
 04
Laboratory of
Final Synthesis

The project consists in the up-

grading of one of three buildings
located in neighborhoods on the
outskirts of Milan. The laboratory The neighborhood and the context: PONTE LAMBRO.
is divided into four phases. The
first phase consisted in the re-
search about the neighborhood,
the building, the target chosen
by the students and an analysis
of the context and of the ser-
vices available in the district, as
well as to find a metaphor that Target: regular immigrants and Erasmus students
fits what has been extrapolated
from researches and which will
be the main theme of the project.
In the second phase a master
plan was developed, together PRIVATE
with a conceptual model that
represented the metaphor.
The third phase would see the
ACCOMMODATION FOR IMMIGRANTS
beginning of the project, to be
divided in the public part (the
PUBLIC ACCOMMODATION FOR ERASMUS
services that would have been
placed inside the building) and
the private part (housing). Each GARAGE
LAUNDRY
pair was responsible for a part
Masterplan: spaces and functions
of the building, both public and LIBRARY
private. FORUM

INTERNET POINT

BAR
CANTEEN
Masterplan: spaces and functions

South front
Single duplex room first floor Duplex stairs first floor Duplex kitchen and living room duplex first floor Isometric view of the duplex first floor

Fourth Floor Plan

Studio flat pictures Three-room apartment bedroom Isometric view of the three-room apartment

Pictures of the three-room apartment: living room, bathroom, hall/study, kitchen and single bedroom
Images of the roof-garden: relax and prayer area Area for stargazing Isometric view of the fifth floor Barbeque area and gazebo Vegetable garden zone

Floor Fifth Plan 09

Duplex living room second floor Duplex balcony with garden second floor Duplex bedroom second floor

Fifth floor perspective view Duplex bathroom second floor Duplex isometric view second floor
 05
1. Seat in curved
lines calling the
backwash water.
2. Public Services
Conchette inspired
by the locks of the
Workshop
waterway.
3. Railing that takes
Training
the forms of the
ancient moorings
on the waterway.
The workshop consists of an
1 2 4 4. The spaces
provided bike racks intensive weeklong project
in the case of the carried out in collaboration
prohibited area to with a tiles and ceramic com-
traffic.
pany. The workshop themes
were inspired by the company
Localizing of the redevelopment area Diagram of the structure of the Naviglio
itself.
2 1 The activity consisted in the
upgrading of a disused place/
monument using ceramic tiles
as material. The company that
follows the workshop is in fact
a cooperative from Imola that
3 produces tiles.

Type and structure of the tiles Furniture inspired by the tradition of river navigation

View of Naviglio by day View of Naviglio by night

 06 INGRESSO = 3,46 mq

Degree BAGNO = 2,13 mq

Elaborate ZONA GIORNO/NOTTE = 13,35 mq

My graduation project deals

with a type of housing dedi- Localization of the accommodation
cated to the target of legal
immigrants, located on the
Gary Chang
Apartment Campeggi Design
Asobio Cloud Nine
by Nendo
1
fourth floor of a building in
Ponte Lambro’ district . 1
The flat is characterized by an
area of ​​just 19 square me-
6
ters: it’s a design choice, fully
aware of the 30 square meters
Panel lamp 8
prescribed by the regulations 2 2
of the studios intended for a
single inhabitant. Bridal Shop Magic Musèe Quai Branli
The choice of a small size is
by Process 5 by Patrick Blanc
MINIMAL SPACES 3
due to the challenge in want- FLEXIBLE
ing to prove that 19 sqm is FURNISHINGS 7
ILLUSORY
enough to allow the users to lamp with
PERCEPTION
live well, with all the comforts containers IKEA

and facilities they need. Again EXPRESSIVE EMPHASIS

6 4
because of limited space, I
VERTICAL GREEN
chose convertible furniture,
multipurpose pockets, illusory Project themes and related case studies
SectionBB’ scale 1:50
and modular accessories, oth- 4 5
er than the fixed taken from
a catalog. To give the impres-
sion that the available space
was wider, I chose to com-
pletely cover the left wall with
mirrors, to place a further Accomodation plan scale 1:50 with sizes
reflective strip on the right and defining spaces
wall, high above the furniture,
and to cover with a reflective
Geberit concealed shower Modular bookcase
Cubit
3
film the doors of the cabinet
and the underlying surface of 6 7
the movable folding bed. The
mirrors were decorated with
frames of two different types,
to increase the illusory effect
emphasizing particular views
Sezione AA’ scala 1:50 Ottoman with storage Calligaris
and reflection games. Finally, Toilet with integrated bidet Flexlamp by Droog Design
being little space available, I
chose to create a small space
8
dedicated to green, using the
oblique position of the glass
entrance and placing natural
lichen on the side wall tiles.

Bed furniture On.Off Suite by Campeggi - sleep configuration Bed furniture On.Off Suite by Campeggi - daily rest configuration Bed furniture On.Off Suite by Campeggi - study/lunch configuration
 Molded glass Natural lichen
Gray resin Laminate Slatten Porcelain gres
colorless Mosstile Benetti White plaster Durmast
IKEA Flagstone Black

B
A

Disposition of mirrors
Radiators Adacto Countertop Sliding door
Materials and architectural elements PROJECTCLIMA l’Invisibile PORTARREDO
plasterboard

Wall A
The double-reflection created between the two walls Under the bed there’sa layer of reflective film, visible when the bed is raised

The doors of the tv cabinet create a play of different reflection depending on their location When the bed is raised, reflects the doors of the cabinet, creating a double reflection Wall B
The frames on the mirrors can: contain personal memories... ...to frame symbloic and representative objects... ...open onto other rooms...

...to capture and focus attention... View of the living room from the entrance View of the entrance from the inside

Night view of the entrance with the green corner Photos of the three-dimensional model in 1:20 scale
 07
Product
Designer at
AE - Appliances
Engineering

Internship as product designer

in a company of appliances
design and engineering. I made
market researches to use
in the concept design of the
appliance, then I created the
skecthes and the 3D models
using SolidWorks and making
Rendering of a range of refrigerators for Eniem Refrigerator photomontage different variants in shapes
and coloours. Then I made the
rendering with KeyShot and the
presentation for the customer.

Remake of the aesthetics of a range of accessories for refrigerators for Fresh, in order: freezer drawer, door handle, door freezer, vegetable drawer.

Drawer refrigerators for Fresh

Small drawer door refrigerator for Fresh Aesthetic and structural design of a range of commercial coolers for Uksnab
Aesthetic proposals for a range of model twin tub washing machines for Universal

Sketches for the proposed appearance of a range of refrigerators for Alladio

 08
Interior Designer
at OGS Srl -
Exhibit Division

Design of fairs’ booths, with

tasks of creation of technical
Two versions of a booth for Eicma; two booth’s views for MarmoMacc
drawings according to cus-
tomers needs, 3D modeling,
creation of renderings and
of presentations for custom-
ers, creation of materials lists
and quotations, direct contact
with customers and suppliers,
support during the realization
of the booths and contact with
collaborators.

Booth for Simei; booth for Anuga at Colonia; two booth’s versions for Gastronord & Vinordic at Stoccolma

Booth for Interlift; two booths for Made Expo; booth for Interlift at Augsburg

Second version of the booth for Interlift; booth for Mipel; booth for Made Expo
 09 CLIENTE PLANIMETRIA ARREDI ISPIRAZIONI

30
30 118

30
100 100 100

30
40 200
60

100
Interior Designer

100
PALETTE

200

100
120 30

COLORI

40
at Milestone
50 100

100

0
60

Ø8
50

100
1.
35

2. 3.
50

120
100

105

100
100

100
Production 100

47
0

20
Ø4

Ø1
0
Ø5

0
Ø8
0
Ø8
200

200

VISTE DI PROGETTO
Collaboration with a event de- 1. 2. 3.

sign studio, in the fashion and

beauty field. My tasks were the
preparation of technical draw-
ings of the event’s location
and of the furniture, the crea-
Two proposals for the presentation of the new make-up collection from Guerlain
tion of scenographic plans
and facades, 3D modeling
and rendering, creation of
presentations to the custom-
ers, elaboration of materials
lists, contacts with customers
and suppliers, inspections and
surveys, coloring and layout
of freehand drawings.

Technical drawing of the plan of the pavillion for the event “MiNext - Fashion Factory”
Different areas and total plan of the pavillion staged for the “MiNext - Fashion Factory” event
Area plans and internal prospects of the division of the pavillion staged for the “MiNext - Fashion Factory” event
Some photos of the interior of the pavillion staged for the “MiNext - Fashion Factory” event
 10
Interior and
Graphic Designer
at Cubit - Mymito
GmbH

Working experience in Düssel-

dorf (DE) in a company which
produces and sells modular
Pictures from the shooting for the launch of the new modular sofa system
furniture systems directly
from its e-commerce plat-
form. My tasks were to help
the senior interior and prod-
uct designer in the research
and development of new
range of products, follow-
ing the company’s vision and
philosophy and to produce the
technical drawings, 3D mod-
els and rendering of the new
and old products. Other tasks
were helping with the prepara-
tion of shooting of new prod-
ucts, make the shelves con-
figuration for customers, be
involved in the project of the
fairs’ booths. I’m also involved
in the web activities dealing 2D and 3D shelf composition done for a customer 3D models of the sofa’s modules used in the configurator

with the launch of the new

website and new line of prod-
ucts, in particular I helped teh
team in the optimization of the
website, I create and devel-
oped contents for the website
and I made the debug of the
website before the launch.

Shooting of some combinations of sofas

3D and 2D technical drawings of the sofa’s modules

Some pages of the new website, for which I worked in the optimization and creation of contents