- Include something that catches the attention of the viewers (easy to read, calm colors, simple, straightforward, calming your audience). - Slides with photos (using correct combination of colors) - 2-3 slides per minute - Good image quality so it can be enlarged - Keeping slides as simple as possible - Font size 24 minimum - How much information do you put there? Use of different colors (they need to hear you speaking) - Highlighting, using different colors to differentiate the information and make the audience remember -