Digital Design

Name_____________________ Date_______________________ Culminating Project

Creating the Corporate Vision
Purpose: To understand the process of creating a corporate vision. To understand the development of a mission
statement, logo, letterhead, business card, envelope and other business related documents. In order to create a
corporate vision you must approach this in a step-by-step process. Let’s begin.

Mission Statement
Visit the follow site and answer the following questions regarding Mission
Statements: http://www.businessplans.org/Mission.html

Answer the following questions from the Web site.

1. What is a mission statement?
2. How specific should it be?
3. Locate three mission statements from other companies other than those listed on the Web
site. Make sure they are different from the companies already listed.
4. What is the mission statement of your local High School?
5. What is the vision of your local county school system?
6. Does your system having guiding principles, if so, what are they?
7. What do you think ethics have to do with mission statements? Check off
your list as
you finish…
Developing Your Own Mission Statement:
You should have created some thumbnail or preliminary sketches of your pet logo. The name
of your company has been decided. Now it is time to develop your own mission statement for
your company. Having looked at the site on mission statements, try your hand at developing
one yourself.

Developing a Letterhead
Ask yourself…what information goes on a letterhead?

1. Go to Google images and look at the layout for other sample letterhead.
Write down the common elements you can identify between three different
examples.

2. Open Publisher and go to Publication by Type>Letterheads. Make sure you

look at design layout only. The only way you can borrow the layout is if
you can re-create this yourself…without copying and pasting.

3. Letterhead Criteria – TIP: USE YOUR

Letterhead dimensions: 8.5” x 11” (pull down a horizontal SHAPE
ruler at 1.5” mark and keep the design above the ruler guide!) TOOLS…DON’T
GRAB A
▪ Use 1” margins for left, right, top, and bottom margins TEMPLATE AND
▪ Create a single-sided, single page publication INSERT YOUR
TEXT…CREATE
▪ Be consistent in design and color scheme through all projects LETTERHEAD
FROM SCRATCH!
Name_____________________ Date_______________________
▪ Use the header and footer to include address information
▪ Include appropriate address: address, city, state, zip code, fax #, phone #,
web address, e-mail
▪ MAKE SURE YOU INCORPORATE YOUR LOGO
How About Promoting Your Business?
Visit…
http://articles.sitepoint.com/article/business-8-steps-success

Answer the following question…

1. What eight steps does this site recommend when promoting a

business?