You are on page 1of 9
132_Seges lor Ong or scot Ae in achieving the writers pupose and meting the readers needs. ‘Then bing your document and noses 0 lave tn group fet 5 In 2 smal group, examine see diferent documen's—one supplied {each group menor or ane or wo ofthe docamen se prepa for (Goup tere & For euch dosent cone what ther aig dhokes tight have mode the ial presentation more clei When Youve ished your nays share your fndngr te nt tee Part 2 Strategies for Understanding Visual Representations One BER mis tansy out te ving look of horor on hia es homiged Because ig lob cof purple fly (opted in isi) aboot to ln i the mde of Bi ‘wite dest shi The only oder ictre om the bilan sa eee a Maurer logo. ‘Other billboards on this comer adverine ch dvee commode 29 fax food, el. phone sevice, and te adiology department ta lea esp {sl-Thowsnds of dives pause at this inerection tow ost ae ight 3 ‘pte audience for aggressive and compelling visa represenaons 1s food locaton forthe detergent ad: errs who ps he blboard, epee howe who ae ening in their cas il elt othe problem of food si fon nice dothes, Obvious the company that sponsoted the ad hopes thee People wil remember its brand—the one that can tale even the WORE ins onthe whist shints—ihe ext tine they by aundty detergent “tue specie mage on these billboards change with ne Bo image area constant and persitent presence imu lives. The sig 3p 2 te invites ur to uy the new ide aco wouris atacton. A cli spring ‘lk mousache sles fom the side of a city Bix accompanied by the familiar question, “Got mii” The lueting on » php Uosk pes Us 10 fal fora fee landscaping estimate, On teleison, rides and the Wed a ‘Sets images surround us ying to shape ou opinions about everything fom personal yglne prods osackfodsto politcal candies. "advertisements afénot the only vital representations that affect ws Ccanoons: photographs, ravings pasting logos, ephle and ober wo

You might also like