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Mediapitch 1
Mediapitch 1
Hi Amy,
This week, Southwest Airlines announced their daily service from San Diego to Kahului
and Honolulu. These flights will begin in April of 2020. With Southwest being a new competitor
to the Hawaiian market, these new routes should stir up some excitement for West Coast
With the lack of 737s currently in their fleet due to the grounding of the MAX 8,
Southwest has had to slow down their expansion to Hawaii. As travelers are still concerned about
safety regarding the MAX 8 aircraft, this new information should generate some buzz that
Southwest is confident that by April of next year they will have secured enough aircrafts to add
these new routes to their operations. According to their website, as of now they have the MAX 8
out of service until February 8, 2020. This should give them enough time to successfully
reintroduce these aircrafts to service before beginning Hawaiian routes. I’d like to look more into
their plans for reintroducing these aircrafts and if passengers should be concerned about safety
moving forward.
I’d be happy to sit down and discuss this pitch with you more. Feel free to reach out if you have
any questions.
Thank you,
Victoria Powers
(281) 450-3211
Powers91@purdue.edu