Wolfgang Jank Business Analytics for Managers ® Springerst 1 Sepia a Cale ak HD 207-818 vemesathontee hearts Gena Penis ‘Re Sy Kel Comte IBENsTE Lucien? eISBNmE Lasieous-s Boriainginaeicowes png Ne et Det te Lande "on Ctl a 1D erect RR enters Some sro emer ese Rast aes cee eaeget Saeco a [RSs eS Soe et ge itn Ma wet) Tomy Faniy ‘Angel, Isabella, Alexander, Walrad, Gerhard, and SabinaChapter 1 Introduction LAL Analytis and Business ‘Tepraoe buns changing Mor ad merecongais ae amsing get ager amounts dat aig hem Weg nd Digs. ve), ( ees ome ti ole an wo ec ‘ven cal, and ow gw a the. arya we sco oa an aca ree se, we povie val fron sont te pedo ‘cece ns techn pty alae oven loi Str ee Ln rn Gn 0 es i) ‘Sr ach so i) ow mae Cease hes pce a ema satay ob invida wlinges ay diab) wel 1s put sary Ge, mca ess) aden Ci he proprio | ‘clon at tans, dipered bon geogartio} Geacru demakes| ‘ saoes) asd leprae, aos econ o sasnaly changing ‘vsonment "Te eet tial coenint pace for a olecton yt sw lk nak ovis nu Web sin ( Fr take” rota euler) th swing mkt 9 sent ‘cumple peo eve being eave andl, cu psy td pcg acces). Whe tr ane of fel neni led (esame coon sou commer pi! Wen be pu oe mes ‘ue benef fr al Gate ta eal et ilo ese), Tle be "opi of ter ne nie (sc x Goole x sea) Gl ays ‘hei from lesa nel Websites ad bow ty "oe en ‘hh fle Then ing tog eee of eit won| lion ad oof Wess ree tert rer ey ne we "Soin eno HESONIBUSASTSIATS HH J, na tir Mis RL DOU OLOTIMELAGEBNAI, ‘org Sembeesuc nt, Gogieiet ilo of sees ees dye han | etic way tan np at we are zr fe beer ve ype and “en essay canes lg) Il sec xe ie pia ‘onpaling example he pone fnlatoneery une We smu ech 0 | coger pisses by, we my ie los Farann br hat we ae Gg hows soit en when noe line wo est Whesich oan canbe se se whe ad {nb the won hans, can la to bei Sth ee ey or nn, ge mines ec note a an ie stip urs at iscoreniona toa, tisha ep poe sles inp ork ca at neler nd me sere Sess ‘Deming acl np er copes dat only oper online (vera: Amazon oF Neti). Te eson at ese cones ee mes i {stones i pn ad ts do px he te sity bse ee ebro Artety ae em bot ti eee Than the ably to dade cose! reoes onthe ows ear ke for eal eae Inde Aa | ‘Sey alu se at ncn pss wanton fe et ‘Sie in reo ak ecomesdaion sos sew pecs Fert, ny ‘Beaman so bok (ho th bok we bv jure pas) eros csr ad nthe scenester ars eto I ‘ese rcomeadaos ach srs elec enn, tn he pe hans oF ane rancor ~anl ied aes ot Arto Aunt Sen coumenians ano krona commending) ba bese the Hy Gl for ony Ieee, Toe teen fends gnc susp i the cape Rt ih at | lee lent am of cents ho gene ele oa nding 0 (Beatin af i npr ye ti guy impor fr mow eno eg, bcd sa) bess Take anal ofthe crear dasy (our cet gang nies, th | Inoage an ang te src ins). Cet ca sas le exper eval eect’ eh set te oneness ne eget we enh one whole cary Weigh ak Tate eon ht» pean det fo anew cot dy bet he oe \ gnc re sed note oan wil see hn reich ‘es bu, psle wn any ows to are cet ead nde ll \ ce aren erably oon toa acd fer Se we ‘Stat pe wh pnd urea rege edge ion 1S cage cua Ma sxe he statin fa Cop One fe sea ‘sephora ‘srk ecient, ‘Setaptnantint cd ‘etna yo gta ed he cect mt, A ev cap. at ‘neat se uty lovee beens vps ba ae ces ‘Sh wenn sh mo guy nea fe x iy on er ‘spond wh cle Coil Ov sees ed oat ios brandnew Mrertoca cree ened vt cca ng ‘rons fom nd Moran ty soccfathwesomner tel ste ay nc toner pode eet ae ae For inaane,& )¢ sion rosin va one wel te aged oe tao wb a en spss ie a “siemens of tien decison mkigin basen a pal andre seating al) se Hara Cos wes aa analyst on | {read hoc’ ps eis tse o peti re bhi ft Haass eet» asec polo nt mes hw macs mone {te sou geting per tod tow ale yw ving oe ete tt on dt mining enna ing tt wots hy ‘te cal ersng mange an pec fe paps fr nh cso Dit mining ana bpp thu of Best he come? ‘By mnlyig sentiments fg ps negate pies) err owas of Noas® coop con tine oun sa fbn image, Tt “oul te pray npr wien poder fce poles ares) or foreign rt pyri (ep sleeper ies sb ke). {thet cent at rg ce _A ca ) ing tein dno in cto 0 iy fad jtpone eer: Astrea dnt-civen nd dette a pop il ‘eid compe sch Vi nd Moc. Lares cent {tosh eProp ies met wnat namie teasouning teres Ose comptie ch BM enteral ar wel ase teal dai reo eta casera el peat fo uc {egediiondserscs) And elit ese Mewecuossexals inte ‘eeu manage! x sucefl sparta Ferns, bh he Bot Re ‘Soe (unl ante New Enid Pati otal we anasto sing cto tlre ke dhe south compsion faite A hoe ‘hcon ploy aoy rae adem pods comple ge ro my ier ‘sete an nn fess pss (bh ital an exe). 1.2. Goal of Tis Book ‘Tecommon seme scrotal tte iremesioned cs nd empl it ‘hey ly on clleion wl ais of ner ake Cte ies ‘so Thus gol of as ook st come te af dave ses roan pewe dpc|, manager sn tess sews, Tei tok very ho sd prctce |, is we ere ay Rk om he pe of ic a at ng cl ow ae itn 3 ay ses oases Masy books et \ sin emacs eal ethan eager pig for sing el tases robles Ths Bok wil ae very page Sy a Saring ah al eson aig pls ok mete (0 tod ue nd adr laos by ag a ta fos lass | Sees. Stating fom as icles, te ear wl ean abou he portnce ‘fda ext sa ewlinson ta unestnd ifent e ‘nosing Eps lb pice on udasuning when we whi met The ook ls lbw nape beer ter ts peril eaiiog fo ys tithe goa as ook se ow ae stats od Fae thre ae many oer oot tht wlan hs gel, The go {© expose manasa decison they ens and Coc di se dexison making Intense paso betas ety ae ‘ce of dan ining ad wats bt rae ee fades ei ‘lig do prove manages ith oe eesarybstgond ed woul ‘Sey ier wh salon’ pesoel ied indigo aii. 43. Who Should Read This Book? ‘iso sg! wad sn nd mage wo king / smu compsie-cige nas aap dettpoartagrace ‘cieegnte sao scenes fee td ct tl are ts Tey cars ring crac mre lig eco erties ta »y fe emcee sph insane ese en toa of ont the 3 weg ma ah X (Mera ose sme nes osetia oe Eaters pls oak i, nore agro cee my Sires tg emg Sms eww ach ce ig 0 doch sn a eg ea ‘io gus” Wie wt fd i rope en ctr ht ot eset fun One sc ove mage i br pein oe wer oan ay a uit an pee da rain pn ai ae ‘siremngeenn pie cen ss LA What This Book Is Nor IAL. This Is Nota Statistics Book Mot beaks sti pu aie nd merit orate cen, “Toston uronic temas ool TS to 5 at Iara nina Be buy ais iy en impcat , hake tone devsogmest of il mets bul ae on apatn ttt hang oes oes, ated on a vn aching expec teach ata dl ten ones nd sats ven Se) the EEEe vin aer of eto etd Tf te ga of is (é "be devel sats lot ode, Homer, te fs hs nen sal uae aly nln Eakin on™ feet soled as ec pose, Weare wae hat ‘his pose an satne Ld sans et epanains tah “npr a tin en oe ovat gol ie es der nd anspen o ppein tastssd edings of (losdine deisan ign owas Tht» ramen fs ‘plas Engh esei. 142 This Ie Nota Data Mining Book “hii so ms aon dann ok, Mos da mining oo fat on Teton xe ees em compete ens tis, Obes) ad tc eae tpi and mats oer iu bss asi Nest ‘hn tg ook io cve ws age fi ning le, mc wal evi, emp vet machie Te fs is Book ot ‘mucho many ern gests thar wooly th king Si potions ce canteen) arater one eee ‘sd bons sea ot rei eet pes alc poche en Asahi bnew trove ene ait of ever of eet fins dona dang bok ew fess on fe eh sus ad mdr an xin th een yma obsession fone 15. What This Book Is So, wht is tok? Wel, bbl he es answers tat we envi hs bk totes wal ress frep i i main ten Sis ens may des ods yea a Tey fier ot of ct Sem dom aT pao tl ges mal cry Wn SStobtorate wns csr Ra ee ‘rinse canes paps riod weceuse ere SotSeptlgtn sce are not ye Sineattnegeny sn ats ep tg oe pulsation ctharsna afamray eel 1 Sede cena Bae twists ae ean te ind devison rom gop! digas (ep x hoot) ‘ice we bare hat ih eral i ta explora shu ead ‘Sule afons te tendering smote Teds tober nse abot pos a ana ne 24 Basic Data Summaries and Visualizations: House Price Data ‘estat cat by icsing some of he oe Ds ofr epaing di. We seth rd "hase" bec ne prec conie mnoie a cha aus poses: They ao ean ft be ou ener an a ‘href m wide. Ether aye hese wl an abst Data Tbe? stows spo hous pees (te cies tare chaei ts fora major US meteplenars Inprii aows the, eing| cen US) is sien bee tn of bees al oan ruber fs it sec whl ng ne mre water nat tas ek a and te ego weiss Goat One ofthe in gels hi aii deen wt ive pis ‘town Fons tse ote tt ager oss. ee ‘ihe gue eg) Wi Fh le pie. Bat how mach ore des te pose nce fer exc atonal sre fot? As, ae he sag (ins br ve notches igen nt oe ice! Oy dos mater ‘chided th hoses ested? Anse Be ui cal ep Petal ayer deo mac ob rs se ou lp tse ( "Breton peti hose op "We scomplih ego in ove Hes Pt, we imesipe he di “erage or bia ie nin’ gece ses ofa po hee ae, We is compte te sander of se oandeshow much ne es te Bsoting sour at pes! pb tune col be nga ‘tern heard congue he alse one oe wt of mer | Fame (ech my bea abtnge forthe see). We emp kag of | pc nor pgs he shape of he pe atiabon, Wich old hap ws ) etme te tex sal hoes (ih wba igh ow alo) ‘Ntervetpning he ston of al varies inal mek awe ‘mono: Paws elon ts aden wht, free fp owes nih ufos wernt edo St eens ingest cnc ter nica roo Poi nip tie eaged wing clan menus eel. We avo th of Teinearlaoesand scares sitacety swe xh omic ste bisects oso dese whee ete xs ‘Sy eal lve sins and fr at cot, soi = ‘ness alle 1 quai ce cna) te sen his oii “iaoathy dang nary sti fer ou roe ata mee et ‘Sammary Statistics: Tible 2:2 shows wmmary sss for the house price daa. isp esp na) ni an OS, ‘2Fisiqen in Qs eGo deeananite oa rv ‘ero oes ie). igs into wa a a earns) tots pc ag S047 cm sor cee spy ee) {hs Senet piercing nen 595 oro i exes 120 iyo 509 gc ‘ea ge 11.5 ioe 58 loeb i or IIL cay et reson 298 tv rg” ‘ot Shonen vey um ps a 2Negth i vec Ee Nah No— 2 se as da ee. Se Gennes oo Ssas fs Fosse ss “roi py ae rare noo tf vE the sma eviton (2595) suas he ie su i viii (Os way wo itt estan erin fa lion if hs es wee Det symm aitoued wound ers the add evi ‘525868 sins ha 05 of al hope fal ahi SL 12335, 96, (o. teveon 76889 ant 180.69 acansenernae Teor mtn | | tisretionstip ie Meor £2 Se. couse, lore spl i ml, vets ck fi wher th daa rf smi aod an, bea dbs se, fret, toga of pe oe eo), "We can olen oy Tle 22a eal oe hs ee bead teoue to ad ire tatoos. (Nati at whet mein neo (ys, Hs ean 245, no sues at ea fo “oe” wth “singly ae noaber of aon, a a be get uber of abo ‘its ada egal 4) The peat Rose so bast sie 200 sa rt, td. gpa tha he aati itr sie ana deviston = 11 SPs x vy Bh A ay, ea ta it ht ete to ad tee ‘Ses: howee hres et sae ae il oes Hat bv seed any asics ‘Prequncy Tables: Noe ar wiethaest tao ended cons ‘able ear” Tele) Tele? 2 sho suman aii xen eo ther The een sn he recedes ie it ve cls 1 noel teed cna tre alte chu se ep Bik sesh vl Ye” "Na ome). We ‘uu cope smary (cha he mean he sn’ visio) fe ume ese, eg datig gue bl, tatcompare te eens etren avail cages Feritane,Tible 23) stows at hates, over 67) acta fom noc wae Horan ie eB Huopan ate isograme: While smmacy iis se «pes ey to susie para (ne bts itaton in ae aby we ited eae thy nt ‘Spe ssn pst af dtr Mot fe ine, a eto compet {obe mmr ya uae ser en. erase, wee piel buen urd fr 120427 ps ton con be showed (eon tesnn oes at sl oe mth mor) cole mashano ee ou eeurpstone "ypc hou butov reve ave pel hue) ee cle ctr, se hues hat el fr an exile coud ec ec ht exo doe igo ange usb T aa ‘entail be ete at dso, asc be desing as, ‘gue 21 sn hsp of pee an et the itso pea arse nnd mean, nah are pets es eal bg" ‘etmen$10900)un! 120,00 Ts ogee the “ca” hous ses for §190427, tse a er ae propaton ha lf igi es, Pipe 24 show Sng or be ern vers fa. Table ‘wet we at ile he dtoton of oe as Cy sure tg) 5 ‘ei aye he tin of nema tee arte re swe F TSsuncewiethe reap ur abo te ae SNE aes) ents wit yor btn, Slay, wie aos: ical ees 23s, sn ee as may offer. We alo wat opi ut an te come of ect oral th eee may el aaj bee mening Say sf eminent, oe the able "umber of batons” ‘umes only es as. awe an tether 2 too ba st 25) Tha, contin that "th serge numberof tations as 2.8" dos ‘at mate much nse. We cs ape hs sh average se avn ewe |“ 2 tag nd Deg Dae 21D eter Ha is s 22 agama opm Borst Price 23 Boleariee ‘oan hs itooms Atemvely te medal at ype Nase as ‘obaroas The melon tae byte dete betwee dete and a ‘tions it edt pres enigflsmverim bathe _/ Borphts: Aa stecutive way of vismliing the oni distibaion of a single (Tai Mas op org Te cee ee ee ne ad coca “tlethmon fects a | RESINS Sea a ian are tara amatstte setae! ‘Sespnar bets estonia soe nt f Tr aoe ug br pn 1 coe hem ii» wt a Rone tse en ot me ay bt eee 1 hia oa atoes Geaseceervnane grange ue cee ctee phe custom sear tik Sis tgp pen ae ec Bet Se eerie ta eecencieeeret ea Sebo anim niecomeassenna Pes Siena eepeutenas ac tea eae ~ beer epleitepet perereaend eats eae haepan me eee an ten nk = fe a)24 Sant ten nt me forage The el tone 2 ato ‘cpt eh hope So ch ee Semen: Ate exploring ich atid ing tga, bx bd eames sami), we om Wantage eons ‘etre varies, The st coaaon (en ao ms power yo xpoing iw nis i arn Stet Bhp 9 ahi ‘sloesansaX ad Footie yt, Figce 4 (ete shows water eee ce nd sg ogee nse hat, esting ree pie eaonsip beeen eo Ce iperte que og.e aprte pe, We ea alo a seestip ope lt lar Bats, rapper eva a ure fage {he pecs ince byte ne (estan) ance. Tis bean Wl Betae ‘pct on when oc gol il eo mde eels bebo pe pd ‘ne otag. Talo) Uns reas eee oe nl sate sage ‘toes ren rapt he ight el eft 24, whi Sows eae \ Gta os os ba with sea eae er ‘Whe splot an ened ely nel ans, we cana ate» serie iil dam pint Fo ano, ie 24 set we ‘neat ie tee pve reason btn sure fae pie, fte eae hous (atte hea the gp) hl WT tt ted: Devan rr general und ight De nine of pms, posh ‘oc gsleion hal ee dilaealy fer et Ssh epmensrPsels wt ( 924 Sop vena a eee, ges (gy pst leet fey, we difeat weg oe pometin| seeps. 22) impr ey, ew ave ket em th tect martng "Bgue 25 shows steps betwen nan al or eel vibes ‘ec make vr obtraint Fes whe ate exis «pose reas ive pce sod th sure bons and lt oe ho nomber of | Sethe ansipveen pce sal the monte of os apes ‘gue Tilston cats ot may expr meer rsa [Setipa lef eatin, wc, onc rae shall in she fac, Melo th the seating oh suber f ths ‘toms a faa lied eft beh able ame sly ee snow ec ales espe tenon ane om the cae ‘Brrr, Tite the sates a ceanecton i eee ‘ste sal edge eel. Corrdaion Mestre: Whe sata poe w graphical way of ive: fing te tons teen ps of aly, we cn sagt is gpl ‘poi aha monensin! ng pase craton Inf, hile ‘Shel aea pes ay sting toni, eye can otis ny ‘or Maser wo pole aking wb ae graphs ere putes. ists fn doable ssugeat be viel Gonmines nbc) ingens {Genel tom seat wi bjt ne ese. Caras ee ‘ech meee" 1 ane ma ayn pie Cont ee ve ses ow ase am fe 0313 tam tap ‘Aconio (8 efered ou Paras oration) metres te sgh tadeston a he nar lasonapberwen oo ils ge ostive ve Insane postive elton Ii inporstnemeni a corns ‘nly gue lar reson been to alert i Yo rahe ‘it bres toaltareltonsp (eg curse, ceo ee). te corte syle wong erin “le 24 sh he le of creo betwen ll fe ame) vies fart oss pe dat We pst ut pa Se th “Bi ad “Neg escarole cant cote th contin wh pe (a ‘mt dey). We ea i fom Table 24 apie hase get oie ‘Soston it gue foe (055) an ht con wah ie pete ‘of bets aed toms ~ we sl pote = is weaker (03 ad 053 repel). Ti ss os of adage of consign meses oe ‘ea whle eaten alow acc th pea a ese ‘elaine aes wecoulnt realy ich head oe ‘onge soci i re We guna arash ‘he mmber of es pee, be can nom a ee ht ht lati | try song (Crelicn = 03), 90 le he seve wens ai Sein my acu not mater ea ool pra peor “le 24 shows bln spr infemsinn, Fr se, a that ( theres rather sing canton betes se fooage a the mune | ‘sons at tsar rete Ths eco sping icone et {lager home in ere 1 A ger mmr of one, Bowen, dine \ dio ge at one of inna cone gene eee easy *ptee yh uber born boca Ths dren wl ome Impertn nc oe wil reas “mlaliewi' wen ey Bd dees oe, ‘Castabaions: He hve pid oat pene hat computing sume mares or erlang da x ps (tt otc) (ne ahve vo cooing te un brea to clea iar ‘st inp dhl coastline 25 show the oe ean tec ané mph appa he etme elaonp etc hw les, os be perenge of rick Homes ete Na is sibcny sale Compe’ wih te Es (ete Wes) Ina, thee eave Sneed ns fr aoa ds Tes reser Kal To {© Speamun's For oo i Rens senlatn two Pek and “tint eual 005 (an sn fo Spesemans onan). But a ‘ates dtl conto av ce ie. Nunes ‘ese ine fom fairs can "nesta ela ‘roto form of ess er ete ane ely neat | bee. Cominsons dans unesoa, wich ca be ecxée on a [ ontnoas sae, wths many cin paces sted); ete - ut tr Had ty asunes eof a (peal ge) hi loss: Depesing ote dei tp, ed 1 spare feds ayer and ephcan In prc, met le er explng ‘meld ot rk at et ot det) egal. (ion an annie nem abe ei | detig with are dat. Te eplnin of cegrl e oennos Tawny difere wol f xplog te itn of age Yale. Aor them we sommary sates (ep Oe me, mee, ode, sande! teva ané iran) sles Se gage (Ge. bstogam softgels be ad jay ‘dius ste complemeaton ante I it whe grag (Gch oes biog) provides vind ingen of «ition, they eo allow ay gation on ence me cmparuoms of ‘ho ders chalengig).Saneay sine dette quunely and he as be empared realy acs Wo (oo) was, ‘Thee ao exit many diferest ols fr exon etostps be ‘er pais of Yah. song hu ae creion exons, co ‘adn nd entero Ar wth os forse vary, blr ‘oling pari relics compen one sor a shoul be ietsemacsns Wise nategloa roves via shane of he _aomsipbetwen wo esas corelon ems an analy te ‘lon ond segs bee forcomparin.