CPI Games/Apps Case-study

CPI Games/Apps Case-study

Overview

30+ Premium Advertisers

Publisher Community
45,000+ (Main Traffic: Premium Media Buy,
Performance In-app Network)

Geo:
10+
VN,ID,IN,KR,TW,TH,US,RU,CN,MX,CA
Platforms

Media-buy (in-house)
Cốc cốc, Zalo, Global

Social Media
Youtube, KOL, Facebook

Agency/Adnetworks
Báo mới

- Type: News
- Volume: 3000 installs/day
- Retention rate: 35%
Lazada

- Type: App E-commerce

- NRU: 50%
- Volume: 500-1000 installs/day
- Paid User: 3-5%
Akulaku

- Type: App E-commerce

- NRU: 40%
- Volume: 30,000 installs/month
- Retention rate: 20%
- Loyal user: 63%
Sendo

- Type: App E-commerce

- Volume: 100,000 installs/month
- Retention rate: 30%
- Loyal user: 35%
- Purchase rate: 20%
Adayroi

- Type: App Ecommerce

- RR A1: 30%, NRU ~40%
- Volume: 1000 installs/day
- Purchase Rate: 5-10%
Others
Traveloka

- Type: App booking

- NRU: 70%
- Period: 12/16 – 03/17
- Volume: 200-300/day
- Booking Rate: 3-5%
Grab

- Type: App booking

- NRU: 53%
- Period: 06/16 – 08/16
- Volume: 500-1000/day
- Booking rate: 3%
CGV

- Type: App booking

- Volume: 500-1000 installs/day
- Booking rate: 3-5%
Bigo

- Type: App Social

- Volume: 1000 installs/day
- NRU: 50% - RR 30%
V-Live

- Type: App Social

- Volume: 1000-2000/day
- NRU: 50% - RR 30%
Contact us

Mr. Hoang Gia Bao | EWAY JSC. |

Business Development Manager
P (+84) 942-533-836
S baobeobansung1
M baohg@eway.vn
W www.eway.vn | www.adflex.vn
A 2nd Floor, V.E.T Building, 98 Hoang Quoc Viet,
Cau Giay Dist., Hanoi.