www.primefood.com.pkINTRODUCTION This is family business and founded 27 years ago as a rice trader and distributor in local market for all major exporters by selling them as packed product ready for shipment. The name of the firm was based on the goodwill and reputation of family members earned initially dealing as a rice trading and supply in local market. Initially, PF had a swift start with supply local market. Since 1983, PF owns major stakes in the local industry and is considered highly renowned and reputed for its quality products and commitments, so management decided to turn into the export in early 2006 to discover new horizons by expanding its operations to exports to major International Markets. In late 908, Mr. Imran Edhi & Mr Bilal Mohammad, pioneer of today’s star establishment in Pakistan’s industry, Prime Food., determined a vast opportunity in the local areas of Sindh & Punjab, At present we are Pakistan’s top Growers, Processors & Exporters of Rice & Spices. Lately this commencement launched various other businesses throughout Pakistan and gained excessive response in International Markets of Asia, Guf, Europe and America. OUR VISION To be the number One food company of Pakistan in Export that enriches the everyday lives of its consumers by delivering health and wellness, great taste, quality and vital nutrition.PRIME RICE Prime food is situated in Karachi with collaboration of rice mill that has state of the art technology and machinery used to process cargoes from initial stages of procurement till the final stages of packing and loading. Rice delivered by us is top quality, well-cleaned, textured, graded and inspected by our highly experienced quality Assurance unit to make sure and never compromise at any stage of the process. We believe in staunch emphasis for investment in Research & development in regards to technology and process development that are similar to standards followed anywhere in the world. ‘Sb | | "J PROCUREMENT PROCESS Procuring Rice forms an important phase of the export. The procurement requires a thorough and an appropriate understanding of the Rice market. It also requires the exporter to be equipped with the farmers as well as the chain of distributors.‘We, Prime Food are associated with a chain of farmers who have been farming Rice since decades and are hence, well acquainted with Rice. For ensuring premium quality of Rice, We have a team of skilled employees who are helping us in procurement of Rice. Milling The last and the final step of the overall procedure is the Milling. In this step the seed grains are made to get exposed to varied sophisticated machines like Magnets, Paddy Separators, De-Huskers, Graders, Precision Sizers, De-Stoners, Pre-Cleaners, etc. Our aim is to provide you with the Rice of exceptional quality, well refined and nutritious having perfect aroma. This further makes us ensure having environmental friendly environment that is completely protected against unexpected and unforeseen elements. WAREHOUSEProduct Quality & Specifications Parboiled/White & Steamed 1121 XXL Grain ice Parboiled/White, Steamed & Brown Super Kernel Basmati Rice Parboiled/White, D-98 Basmati Rice Parboiled/ White, PK 386 Long Grain Rice Parboiled/ White, C-9 Long Grain Rice Parboiled/ White, Irri-9 Long Grain Rice Parboiled/ White, Irri-6 Long Grain Rice - 5%, 15%, 25% & 100% Broken)Prime Brands & Private LabelingPrivate Labeling Today's consumers demand quality, We currently export various private label brands to over 30 countires in all over the world Prime Food has both the Imowledge and resources needed to create a rice brand for your company. Our premium quality rice combined with your private label is a guarantee that your customers will buy your products time and again, building your brand equity. Made to Order Whether it’s promoting a line of rice products under your business name or creating an exclusive label, we'll help customize a plan to perfectly interlock with your company goals and uphold the integrity of your brand image. Our mission is to help create a successful brand and build a long lasting relationship. We make it easy for you to start selling your own rice product line by offering quick turnaround times and transparency within our process. Your rice product line will be customized to the exact item, size, packaging style, quantity and look you need for complete satisfaction. From quality selection to milling, we also include in-house teams for graphic design and packaging fabrication to create an eye-catching, modern look that is true to your brand. Its quality and assurance from the inside out.Recipe Spices Pakistani spices are loved by people from all over the world. Spices are the real reason behind exotic flavour’s in Asian food. Pakistani cooks use a variety of spices for seasoning traditional pakistani recipes. The popularity of Pakistani recipes has increased worldwide demand for Pakistani spices. We at Prime Food Spices gained the reputation as the best spices supplier in Pakistan due to premium quality spices we supply all over the globe. Our products include a wide range of whole spices, ground spices, blended spices, curry powder and baking spices. We are one of the few spice exporters in Pakistan with a reputation for high product quality, impressive service and various packing options.Spices Balance is the spice of life and the hallmark of Prime foods recipe masalas. Introducing a range of more than fifteen different recipe packs and sachets, Prime’s great combination of spices is the secret of its natural taste. > —o = ern aes hf APlain Spices Prime Foods adds a feather to the cap of the nation and stands as one of the best among spices & Rice dealers and exporter in Pakistan. We boost of a wide range of quality organic spices and whole spices which have made us a proud name around the world. Among organic spices exporter in Pakistan, we have carved out a niche for our self and have raised the bar for export of whole spice. With our state of the art technology and strife to use only the best raw materials, we have created benchmarks in the business of spices export, making our products hygienic and healthy.Vermicelli At Prime Foods the processing of vermicelli is designed and organized to help retain the important properties of the product like naturalness, taste, flavor and its high quality. ‘We have a state-of-the-art food manufacturing facility with an elaborate vermicelli processing protocol to provide high quality natural products to our end customers.Prime Food Products a 4Prime Food Products Wi Wales BL“) MASALA eet E Proc (oyLogistics Prime Food manages warehouse spread over wide areas within the premises of busiest port of Pakistan, This strategic warehousing location enables us to ship out goods on very short notice and ensures priority loading as soon as the vessel destined for shipment docks at the bay. PF ensures proper transportation, logistics through cargo vessels and containers, irrespective of seasons, throughout the year. First class shipping lines are used (SAF Marine, Maersk, APL, PIL) to ensure timely and accurate delivery of goods at destination ports. Over the period of two decades working in this market,PF has strong & reliable network of acquaintances with several reliable shipping carriers operating from Pakistan due to exports of rice in very large volumes which is not very common. This enables us to offer cost effective freight solutions to our buyers by overcoming the different predicaments occurring in the growing container freight industry.WHY CHOOSE US Excellent Services Service is the extent to which a service meets the customer's needs and expectations. Competitive Price Our company’s biggest agenda is to give a competitive price against our competitors. Satisfied Customers Since the inception of our firm, we are focused towards maintaining the trust. Quality Work All our organized and sustained efforts are driven towards providing the customers .rg SOTO eeIGe: ; ) @ ar CertificationPRIME FOOD S.S.Chamber 707, B-76 S.I.T.E., Karachi-75600, Pakistan Telephone : + 92-213-2555053 + 92-213-2555054 E-mail: info@primefood.com.pk www.primefood.com.pk Moeed Khan Manager Export Sales 0092 332 2822220 moeed@primefood.com.pk moeed@usa.com OO®GOO®@ PrimeFood.pk