18/08/2019

BREW HA HA COFFEE ROSTERED

Written report

This report seeks to implement control measures for the proper and correct operation
of sales on the website as a new target market for Brew Ha Ha cofe. It is expected
to prepare a periodic report in order to analyze the changes that occur according to
these sales and their distribution process.

Customer satisfaction
Brew HaHa will be monitored quantitatively through the number of sales made on
the website, in the same way a qualitatively study will be carried out through the
website where you can ask questions of customer satisfaction, seeking to improve
product quality And its delivery.
A continuous review of the progress of the project at the levels of activity and results
must be carried out, and we must identify the necessary corrective action.
We must analyze if the shipments are being carried out quickly and in a timely
manner, verify if there are situations in which the client does not receive the product
and look for solutions.
Shipments must be made quickly, undergo a schedule.
This must be continually evaluated through customer surveys conducted through the
website. Reports should be made periodically and feedback to the process.

Operational
The sale through the website will become the most agile and easy way for the
customer. We must determine the distribution method used most successfully in the
market, by competitors and by Brew Ha Ha, however.
• Retail: If it is sold retail, it is necessary to know how and where the product is sold
in relation to competitors. There are many ways to distribute the product to
consumers, knowing the distribution methods that are growing or falling and their
advantages and disadvantages.
• Wholesale: The sale is made to other companies or to distributors. The different
channels and their trends, the geographical area, the method of sale and their
distribution must be evaluated.
Finance
The price of coffee bags is an essential element of the Marketing process. An
excessively high price can lead to the appearance of competitors. On the contrary,
a very low price can damage the image of Brew Ha Ja since the consumer will think
that it is sold poor quality.
Brew Ha Ha's analysis must fundamentally consider four aspects of price:
• The price in relation to the competitors on the website and promotions.
• The distribution of sales according to the price in relation to competitors.
• The price elasticity for Brew Ha Ha coffee; that is to say, if before an increase of
the price the sales diminish; or if on the contrary, the sales vary constantly before a
variation of the price.
• The cost structure of the product.