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Practice Marketing Game

Product: ML packback
Segment: Urban Commuters
Product’s details:
 Shape: Rounded Top
 Strap: Wide Padded
 Features: water bottle, water proof, laptop sleeve
 Material: Synthetic
 Color: Black
Distributions:

 High-end outdoor
 Department Store
 Online Discount Retailer
Benefit Messages: high quality, professional, classic
Media Campaign: Subway posters (1x)
Businesss results of 1st quarter 2018

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