What Is a Sale? Asale is a transaction between two or more parties in which the buyer receives goods—either tangible or intangible—services, and/or assets in exchange for money or in some cases, other assets paid to a seller. In the financial markets, a sale can also refer to an agreement that a buyer and seller make regarding the price of a security. Regardless of the context, a sale is essentially a contract between the buyer and seller of the particular good or service in question.Sales growth is a metric that measures the ability of your sales team to increase revenue over a fixed period of time. Without revenue growth, businesses are at risk of being overtaken by competitors and stagnating. Sales growth is a strategic indicator that is used in decision making by executives and the board of directors, and influences the formulation and execution of business strategy. It'd be hard to overstate the importance of the sales growth metric because itis tied directly to revenue and profitability. Growth is the drumbeat by which all organizations march. When performance declines, pressure mounts on the sales organization to deliver results. Conversely, a high percentage growth in sales is cause for optimism for all stakeholders such as executives, the board of directors, and shareholders. Key Indicators for Sales Growth + Apositive sales growth percentage over the specified time period. ‘+ Anegative sales growth percentage over the specified time periodWhat is sales growth? Sales growth is the percent growth in the net sales of a business from one fiscal period to another. Net sales are total sales revenue less retums, allowances and discounts. You would be comparing an earlier period of lower sales with a later one of higher sales. Jul 30, 2019 oles Growth YTD. » cc a"It's the stability of sales—the repeatability of sales from existing customers—that has significant implications for the long-run ability of a company to survive.” ... What if you are spending a ton on marketing to get customers, but then failing to retain enough of them to recoup the expense? Jul 17, 2078Product diversification. Product diversification is the practice of expanding the original market for a product. This strategy is used to increase the sales associated with an existing product line, which is especially useful for a business that has been experiencing stagnant or declining sales. May 6, 2018.