PLAGIARISM SCAN REPORT

Date 2019-11-30

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Promotion Mix 3.1- Personal Selling Honda Atlas Yamaha The guidelines regarding the products and other services given to the customers by the
instructors. This involves the direct link of suppliers with the customers. The company does personal selling as well not to individuals but to
institutional customers. Yamaha provide guidelines to customer and suppliers directly contact with customer and does personal selling not to
individuals but to institutional customers. 3.2- Advertising Honda Atlas Yamaha They use defensive approach. They don’t need to give more ads
because they easily sell the produced products. They use print media i.e. newspaper, billboards for the promotion. They use electronic media i.e
they advertise on Geo news. Company had a contact with AdCom (advertising agency) for all its advertising activities. Yamaha uses print media
and online channels for the promotion of its products. Several motorcycle websites and its own website too provide information on Yamaha
products. 3.3- Direct Marketing Honda Atlas Yamaha The form where organizations directly communicate to the customers through variety of
media including e-mail, websites, online advertisements and data base marketing. Yamaha directly communicate to its customers from Facebook,
Twitter, YouTube,email for giving updates and get feedback from customers. 3.4- Sales Promotion Honda Atlas Yamaha The company also
promotes the products via sales promotions. Company sponsor different functions and activities in main cities. Company offer rewards and
incentives to their dealers on achieving targets. They send their dealers to different trips all over the world. Yamaha promotes its products through
sales promotions. Company promotes its products by sponsoring different event including international boat shows, auto expos and road races.
3.5- Public Relation Honda Atlas Yamaha The information about firm’s products and services carried by a third-party in an indirect way. This
includes free publicity as well as paid efforts to stimulate discussion and interest. Yamaha makes best relationship with customers by providing
best quality and high speed bikes.The information about firm’s products and services carried by a third-party in an indirect way Target Market
Honda Atlas Yamaha A target market refers to group of potential customers to whom a company desires to sell its product and services. This
group includes specific customers to whom a corporation directs its selling efforts. A target market is one part of the overall marketplace for an
honest service. Atlas Honda divided its target market in following ways: Towns where there are no dealers of AHL motorbikes. Towns where there
are more competitors of AHL. Towns where the dealers did not work properly. Towns where there are more customers of AHL. Yamaha mainly
targets the middle-class people who are looking for something stylish, offering good mileage guarantee and will not break the bank. It also targets
youths who are within the 25-35 year group bracket. Fortunately, the biggest part of the population today comprises of the middle class, with the
youth age group also taking a great claim of the population.

Matched Source

Similarity 10%
Title: Zubair Project Atlas Honda | Revenue | Corporate Social Responsibility
the company was created by the merger of punjdarya limited sheikhoopura successor to atlas epak limited1. institutional sale the company
provides the direct sale to the institutions.warrenty centre in karachi the company has a well-established warranty and training centre...

https://www.scribd.com/doc/24223108/Zubair-Project-Atlas-Honda