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SWOT ANALYSIS

STRENGTHS WEAKNESSES
- First mover’s advantage - New type of service
- Less number of - No prior knowledge of
competitors the service
- Unique kind of - Course capacity is
entertainment (Glow In limited
The Dark)
- Simple business process

OPPORTUNITIES THREATS

- Capture more market - Potential entrants


share - Misinterpreted
- New market segment market share
- Local events - Cultural adaptation
- Changing technology

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