Sample Papers MIDTERM EXAMINATION SPRING 2006 Marks: 40 MGT301 - PRINCIPLES OF MARKETING (Session -5) | Time: 60min StudentiD/Login!D: Student Name Center Name/Code: Exam Date: Saturday, May 27, 2006 Please read the following instructions carefully before attempting any question: # All questions are compulsory. © This exam consists of 10 Multiple Choice Questions (MCQ’s) carrying 1 mask ede, 5 Fill in the blanks carrying 1 mark cach, § Short questions carrying 3 #fifitks cach, ind f Descriptive question carrying 10 marks. © You are required to show fill the workifig of short questions as well as descriptive question \ This attination is closed book, closed notes, closed neighbors. * Do not ask any questions about the contents of this examination from anyone: You may wish to pace yourself with your own watch, but the Supervisor will be the official timekeeper of the test. © Failure to comply with the Supervisor's directions will result in your test being cancelled, Please comply with supervisor's directions to avoid any unpleasant event. For Teacher's use only Question No: 1_( Marks: 1) = Please choose one All of the following are disadvantages of telephone interviewing except > Higher cost than mail questionnaires > Introduces interviewer bias > Under time pressures some interviewers might cheat B = Interviewers tend to interpret answers similarly Question No: 2__{ Marks: 1) - Please choose one Your marketing department is attempting to improve strategic decision making, assess. and track competitors’ actions, and provide early warning of opportunities and threats. Your department would do well to use > internal databases External database be Marketing intelligence Pp The internet Question No: 3 (Marks: 1) - Please choose one Individuals are bringing their spiritual awareness to the they buy. be Products, bp Brancs > Styles. bp Beneiits Question No: 4 (Marks: 1) - Please choose one A society's basic values, perceptions, preferences, and behaviors.are found in its pb Social environment. Cultural environment pe Social cultural environment Pb Allof the given options. Question No: 5 (Marks! 1) - Please choose ane One of the major concerns for marketers about the natural environment is the - p> Number of protestors against misuse b> Shortages of raw materials pe increases in recycling pe None of the given options Question No: 6__{ Marks: 1) - Please choose one group shares new cultural concerns, cares about the environment, and responds favorably to socially responsible companies. p Generation X pb Generation ¥ > Generation Z be Baby boomers Question No: 7__( Marks: 1) Please choose one Your marketing environment is currently researching the size, density, location, age, and occupations of your target market. What is this environment Demographic Psychographic > VALS bm Geographic Question No: 8 (Marks:1) - Please choose one You are directed to study the factors that are close to the company that affect its ability to serve its customers - the company, suppliers, marketing intermediaries, customer markets, competitors and publics. What are you studying? b> The macro environment The micro environment pe The marketing environment The global envirdAment Question No: 9 (Marks:1} - Please choose one Which of the following types of management organization might be best for companies that sell one product line to many different types of markets and customers that have different needs and preferences? market customer Product P Market and customer Question No: 10 (Marks:1) - Please choose one Economists use the term “market” differently than marketers. They refer to a collection of buyers and sellers who transact in a particular as in the commodities or housing market, bm ——Produst class > Product division > Market segment > Target market Question No. 11 (Marks: 1) Marketing researchers usually draw conclusions about large groups of consumers by studying a small of the total consumer population Question No: 12 (Marks: 1) 315 must weigh carefully the costs of additional information against the resulting from it Question No: 13 (Marks: 1) MIS consists of people, equipment, and procedures to gather, sort, information to marketing decision makers , evaluate and distribute ‘Question No 14 (Marks 1) excited about studying marketing. You tell your younger brother that product, price, placement and promotion make up the Question No: 15__( Marks: 1 ) Marketing is not carried on by sellers alone. also carry on marketing Question No: 16 ( Marks: 3) What is meant by De-marketing? Question No: 17 (Marks: 3) List down the basic goals of customer relationship management Question No: 18 (Marke: 3) . tl Cie What is meant by Business Portfolio? How a business can design its portfolio? (question NOuTa (Marks: 3) Which factors make the company's macro environment? Question No: 20 (Marks: 3) How can a manger develop a research plan? Question No: 21 ( Marks: 10) Write down the levels of segmentation?