12 SECRETS OF THE HUMAN BRAIN TO USE IN YOUR MARKETING WE ALL HAVE ey secondo es VU Na BRAIN It’s called the amygdala, and ioc Rtas aca eae Dear! DNC g Emotions process input 5 times faster than our conscious brain, Consett Emotions make a more lasting Imprint than rational though Aim for the gut reaction Seance a ee ace a ean gee Vee ek SC eee a De ee Cea ae Ue Rea ee eRe ur brains pr 20% of all data that the brain processes is visual. We comprehend and remember pictures with text more than text alon Design for scanning We're not reading in our inboxes anymore. So imagine your marketing email without any text at all — if you've created a story or stirred an emotion with just your images, you're on the right track. ESPECIALLY “enorme IMAGES OF cman ace FACES NAME eae images is right next to the area that REN R So oad aces uo Cea Caan and build relationships. Mee ROR Urs Ree Na ea SC) Ce eae All images of faces grab our attention, but babies light up emotion receptors Make it easy to act Consider including a face that looks toward your call to action. Close-ups work best, and eye-tracking studies show we'll look where they're looking. (We're predictable like that) the color alone. COLOR MATTERS center of the brain Be eee ODES eee ed Pe eee acy Een reece Ces Blue bullds trust. Test, and test again Ne eae eae a uc) to run a few tests to discover how color affects response, Color studies just help you figure out what to test with your own readers. Who knows, maybe periwinkle Ete ee - emma Who’s Emma Glad you asked, Emma is a marketing platform that helps people do sophisticated things in an interface that's uncomplicated ~ and actually enjoyable to use. On top of that, we offer award-winning support and hands-on services that help our customers get great results. Learn more about Emma at myemma.com/features. SOURCES eo mars Seto aes Cao eet i mask Swe Peer