MARKETING ASPECTS

A. PRODUCT STRATEGY
The products being offered by the Girl's Hub are made by the staffs of the
enterprise. Our products have a Unique Selling Proposition (USP) of offering quality and
affordable accessories that can shape women's simple but glamorous personal style. Our
product's packaging are easily recognized because it is designed with Girl's Hub logo and
quotes that can help consumers remember our business.

B. PLACE STRATEGY
Place in marketing plays a major role in the distribution of the products. The place
of selling and distribution must be in a place where the target markets are. Since the
target markets are the students and employees of University of Batangas, the institution's
area is the best place to sell our products.

C. PROMOTION STRATEGY
Product promotion is a fundamental component of a business marketing plan.
Our business used advertising and personal selling promotion strategy. Personal selling
is the best tool for a two-way communication where salesman can provide necessary
information to customers through sales talk and dissemination of some flyers regarding
the products being offered by the business.
Since the target market are students and employees of University of Batangas
as well as the potential market in the online world, social media can be a great help in
advertising and promoting our products. An Instagram account/page was made so that
the customers can easily connect with us.

D. PRICING STRATEGY
The business venture considered that the prices of the products are in a
moderate range wherein it will mainly depend upon production costs, competition,
quality and target market. In order to increase sales revenues, our sales representatives
will be allowed to offer a maximum predetermined discount to extend to their customers.
This incentive will provide the customer the perception of extra value and a bargain
purchase. Since we are not an in-line store we will need to maintain reasonable and
affordable prices.
The business utilizes the penetration pricing strategy, this kind of strategy is
when the business venture sets a low price upon entering a competitive market and
raising it later on. It is used in order to attract more customers and to make the customer
switch from current brands existing in the market. The main target group is price sensitive
customers. Once a market share is captured, the prices are increased by the company.

Products Starting Prices Fixed Prices

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