Abstract

This paper uses a redesign of the Wilton Cake decorating of “Prisoner of Your Love” cake to
show that by way of a feminist lens, a wedding cake can be used in a positive way to promote
social change. The use of visual, gestural, and linguistic modes helps with a message that
demonstrates strength and power without devaluing the other individual. In order to create social
change, the audience that sees the cake, needs to feel like they are seeing and hearing a message
that is worth sharing. It is the responsibility of those in society to evolve ideologies. People need
to feel that equality is a characteristic that benefits all people and that should be promoted as
such. The use of a wedding cake is one way that a call to action can be accomplished.