Welcome to the Cultural Revolution Rosalind Krat October, Vol. 77 (Summer, 1996), 83-96. Stable URL hitp:/flinks.jstor-org/sicisici=0162-2870% 28199622%2977% 3C83%3AWTTCR%3 CO%3B2-5 October is currently published by The MIT Press, Your use of the ISTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at hup:/www,jstororglabout/terms.hml. ISTOR’s Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your personal, non-commercial use. Please contact the publisher regarding any further use of this work. Publisher contact information may be obtained at hupslwww.jstor.orgijourals'mitpress.html ch copy of any part of'a JSTOR transmission must contain the same copyright notice that appears on the sereen or printed page of such transmission, ISTOR is an independent not-for-profit organization dedicated to creating and preserving a digital archive of scholarly journals. For more information regarding JSTOR, please contact support @ jstor.org. hupulwww jstor.org/ ‘Wed Dec 29 22:32:04 2008‘Welcome to the Cultural Revolution ROSALIND KRAUSS. Linguistics, semiotics, rhetoric, and various models of “textuality” have become the lingua franca for critical reflections om the arts, the ‘media, and cultural forms. Society is a tex Jature and its scientific representations are discourses." Even the unconscious is struc- tured like a language. —