How to create advertising
that sells
by David Ogilvy
(Ogilvy & Mather has created over
$1480,000,000 worth of ad
‘and spent $4,900,000 tracking the
resulis,
"Here, wid al dhe dogmaties of
‘brevity, are 88 of the things weave
learned.
emidhatecitjersnerthuenran Sony
een an econ
tie erie oft
(ink oranthes?
‘Shoudpor psaennovtaraproducorde
Sines rata wish esheets
bor we tio vetiy nnCohow yor
rita Upon ee se eating
‘enlibedeadeitctateherecgicsed
TRocarhantls Laorburesoa i
2a prion Thess motingort
ante TTC dendd ype ee
temo Aposze anes cm, oes hemor
‘Segin M Ese:
peg pemae Sane dpe
Sioa sence te
wens Sounlfee
seo theeoptceyaiet sen
Reming: Neon jeer aera
Sreaat Sie ea pochentnc coe
1 pcmanicurersodedsseiaderd
ingionilngtemecctaphdeiec prey
iti oes tie inpezotre ot Gemtel
4 Bo en rr tego
Theda tic expen ict
‘oer mess eon ey tee
“Tepe sarang
CE camer ree ya tare
‘Spook sane
Sakina pio ghenostprd
woaninnee ofl ford ce
seat a *
Bp reeeteee os
sate baghcaeeee
Sa
ek
tees eater
cs
Seeomematste corer
eras ae
a
mapiocemgegstshccnatatenes
Seat
piesa
= hae
mannan
tofinmainforsas osolt ane ea
‘i eject nam apps story
Sepenlintyaeecoecas
ee esinind
cnt ving Meeting
saree crepepal tetas
Beare narieag
See eee
Seen Eaiearar tenon
rote in picokaiaeaer bat
=
‘What works best in television
ernment
‘Somers Trova lori sea ean
=a
elector
APT gon ow hw oar ota on he
“ he sion
Fe ee tere
an sa ess hee
Santen
ies epee
_lieaioreeSamre
Si ape tt
olen cha
Sewn rpc
set
cociaaceanicnaae
teed ee
ohne eters
fay commer de he weiner
encanto
==
remnant
esteem
SENS ceca
Eeiguundunicr sae bon proctian
stand ep Tesane ypyehcandestec
siissashrednaraphuorsechone
keen emerson
Sisal Beige om
aaa
Angie tila that atnation ca be agi
tating cit
Tile ta evaltmetnns tex
{2 Sect come Many comet
viachetpanh come lage
Wels Std ecicincems ef somonrea
Sens trectoct
ome Ol Mero made sce
notin cmt reer
ug for Mec se Coss ees
thane opening helt cera 2
Brie seamen ty
Wat ote
Seeman
“Pato ta yu doa sb poeta
aoa patntttereae
=e
pete Spot nate i
agecasierie
{Bouk pays gan ouput ane
baa
_negsenern tee
Sirota
ail ih ead tht mage dement
segatracts pe ees
SRE ars
cera reenite
_ceerirncenatae
Witt cece
‘eabered pa moe caer, ad scl oe
‘Bape sent telody copy
Pet re
aerate
guinness
as
==
spent ey
ene
regent ty
ses on aly ion
1s this ll we know?
"Ten ing sy men cgi rok
Oak ett decopca spre
spec vay imeage cater
Sisstin arn jo i un ee
Speman me la pn
she centat Spy aes ee
Ogilyy
Mather