You are on page 1of 1
How to create advertising that sells by David Ogilvy (Ogilvy & Mather has created over $1480,000,000 worth of ad ‘and spent $4,900,000 tracking the resulis, "Here, wid al dhe dogmaties of ‘brevity, are 88 of the things weave learned. emidhatecitjersnerthuenran Sony een an econ tie erie oft (ink oranthes? ‘Shoudpor psaennovtaraproducorde Sines rata wish esheets bor we tio vetiy nnCohow yor rita Upon ee se eating ‘enlibedeadeitctateherecgicsed TRocarhantls Laorburesoa i 2a prion Thess motingort ante TTC dendd ype ee temo Aposze anes cm, oes hemor ‘Segin M Ese: peg pemae Sane dpe Sioa sence te wens Sounlfee seo theeoptceyaiet sen Reming: Neon jeer aera Sreaat Sie ea pochentnc coe 1 pcmanicurersodedsseiaderd ingionilngtemecctaphdeiec prey iti oes tie inpezotre ot Gemtel 4 Bo en rr tego Theda tic expen ict ‘oer mess eon ey tee “Tepe sarang CE camer ree ya tare ‘Spook sane Sakina pio ghenostprd woaninnee ofl ford ce seat a * Bp reeeteee os sate baghcaeeee Sa ek tees eater cs Seeomematste corer eras ae a mapiocemgegstshccnatatenes Seat piesa = hae mannan tofinmainforsas osolt ane ea ‘i eject nam apps story Sepenlintyaeecoecas ee esinind cnt ving Meeting saree crepepal tetas Beare narieag See eee Seen Eaiearar tenon rote in picokaiaeaer bat = ‘What works best in television ernment ‘Somers Trova lori sea ean =a elector APT gon ow hw oar ota on he “ he sion Fe ee tere an sa ess hee Santen ies epee _lieaioreeSamre Si ape tt olen cha Sewn rpc set cociaaceanicnaae teed ee ohne eters fay commer de he weiner encanto == remnant esteem SENS ceca Eeiguundunicr sae bon proctian stand ep Tesane ypyehcandestec siissashrednaraphuorsechone keen emerson Sisal Beige om aaa Angie tila that atnation ca be agi tating cit Tile ta evaltmetnns tex {2 Sect come Many comet viachetpanh come lage Wels Std ecicincems ef somonrea Sens trectoct ome Ol Mero made sce notin cmt reer ug for Mec se Coss ees thane opening helt cera 2 Brie seamen ty Wat ote Seeman “Pato ta yu doa sb poeta aoa patntttereae =e pete Spot nate i agecasierie {Bouk pays gan ouput ane baa _negsenern tee Sirota ail ih ead tht mage dement segatracts pe ees SRE ars cera reenite _ceerirncenatae Witt cece ‘eabered pa moe caer, ad scl oe ‘Bape sent telody copy Pet re aerate guinness as == spent ey ene regent ty ses on aly ion 1s this ll we know? "Ten ing sy men cgi rok Oak ett decopca spre spec vay imeage cater Sisstin arn jo i un ee Speman me la pn she centat Spy aes ee Ogilyy Mather

You might also like