Tiles for Miles Feasibility Report

Abstract:
Tiles for Miles is the car racing board game that is super fun and competitive! It’s a great game
to play with your family and friends! Our team decided to create Miles for Tiles because when
we pitched this idea to our colleagues, we received a positive response and we believe this game
will be a hit with both children and adults. Miles for Tiles is different from other racing board
games because it allows the players to create their own unique track. Not only that but it has a
wide variety of obstacles and item cards that can give the players different situations that they
have to get through.

Theme:
The game, Tiles for Miles, is a racing game where you compete against up to 6 players to
complete three laps and cross the finish line first to win the race.

Objective:
The object of the game is simple. Whoever finishes 3 laps on the track first wins. During the
race, it is important to pass competitors, get mystery boxes, use items against competitors, and
dodge obstacles. The first player to finish the three laps, wins the game.

Total Cost to Make:

*Set=Completed Board Game Set
1 50 100 300 500 1000 1500 2000
Set Sets Sets Sets Sets Sets Sets Sets
Car $1.56 $48 $96 $198 $330 $660 $990 $1320
Tiles $2.99 $149.50 $299 $897 $1495 $2990 $4485 $5980
Box $17.44 $642 $385 $1155 $1585 $2480 $3720 $4960
Instructions $1.70 $79 $103 $309 $515 $1030 $1545 $2060
Dice $0.46 $14 $28 $66 $80 $160 $240 $320
Cards $22.30 $510 $1020 $1740 $2200 $4450 $6675 $8900
Total $46.45 $1442.5 $1931 $4365 $6205 $11770 $17655 $23540

Total Revenue Sold at $40 per Game:

1 50 100 300 500 1000 1500 2000
Set Sets Sets Sets Sets Sets Sets Sets
$40 $2000 $4000 $12000 $20000 $40000 $60000 $80000
Comparing Revenue and Total Cost:
Quantity Total Revenue Total Cost Profit

0 $0 $0 $0

1 $40 $46.45 -$6.45

50 $2000 $1442.5 $527.5

100 $4000 $1931 $2009

300 $12000 $4365 $7365

500 $20000 $6205 $14345

1000 $40000 $11770 $28230

1500 $60000 $17655 $42345

2000 $80000 $23540 $56460

Price Comparison of Similar Games:

 Graph Comparing Revenue and Total Cost:

Cost Analysis:
As shown by the tables and graph, selling the game at $40 apiece, will net a profit after 50 games are
made and sold. This will net a positive margin with a profit of $527.5. While $527.5 profit is better than losing
money, it is still only a small net gain. At 100 games produced and sold our profits close to quadruple at $2009
with only twice as many games. From the curve fits on the “Total Revenue Vs. Quantity of Board Games” graph
you can see that at around 2100 to 2150 games produce and sold the profits will reach a maximum with
around $58,500 profit. After 2800 games produced and sold the cost to make additional games with our
current product supplier will outweigh the total revenue, meaning profits will fall into the negative. Therefore
between 50 and 2800 sets will net a positive margin while anywhere outside of these numbers will cause a
loss. Based on the margins, a good starting point would be to produce 500 sets of the game. To produce 500
sets, it will cost $6205 which is a fair amount, but this will only require that 155 games out of the 500 are sold
to break even. Any number of games past the 155 required to break even will all be profit amounting to
$14,345 if all 500 are sold. Assuming 500 games sell, $6,205 could be taken from the profits to produce
another 500 game sets. This leave $8,140 which completely pays off the initial investment of $6,205 in the first
500 games and leaves an additional $1,935 profit.
Instructions:

How to Play: Starting with the youngest player, roll the dice to decide who goes first. The player
with the highest roll begins, then turns proceed in the clockwise direction. On your turn, roll
both dice then move the number of spaces indicated by the dice. Depending on the tile you
land on one of three things will happen.

Obstacle Tile: When landing on a tile marked with skull and crossbones, take a card from the top
of the “Obstacle” pile. Immediately follow the instructions on the card then return the card to
the bottom of the “Obstacle” pile.

Mystery Tile: When landing on a tile marked with a question mark, take a card from the top of
the “mystery” pile. You may use the item on the card immediately or hold on to the item to use
on another turn. If you choose to wait to use the item place the card face up in front of you on
the table so other players may see your card.
*Note: You may only have one item card at a time, if you land on a question mark tile while
holding an item card, you have the option of keeping the card you have now or replacing it with
a new Mystery Card

Normal Tile: When landing on a normal tile nothing happens, you do not draw any cards and
your turn is over.

Car Crash: If two players land on the same tile nothing happens. If a third person lands on the
tile a car crash occurs. All three players take turns rolling one dice. The player with the highest
roll stays on the tile. The other two players move back the number of tiles indicated by their
dice roll.

End: The game is over when the first player completes three laps

Practice Turn:

1) Purple Player rolls the dice:

2) They roll a 12 and move their piece down the track 12 tiles

3) The purple player lands on the “?” tile and draws the top card from the “Item” deck.

5) The player may use the card immediately or place the card in front of them face up to use on
another turn. Once the player plays the card or decides to hold onto it their turn is over.
Production:
We decided to use two retailers for the majority of the products needed to create the
game with a third retailer which only has the track pieces. Given that the parts are coming from
different companies we must have a way to assemble the games ourselves. We plan to have all
the separate parts shipped to us. Once parts arrive, we will assemble the initial batch
ourselves. Assuming that the finished product sells effectively and our demand increases, we
shall hire other workers to assist in game assembly as to keep up with demand. If demand
increases to a point in which we are no longer making profits using our current product
suppliers, we will consult a single company to try and reach an agreement on large bulk order
discounts and possibly outsource production through the same company. The two retailers from
which majority of our products currently come from, have consultations to work with
businesses on game piece creation and assembly. With the current standing of the game being a
very, small business it makes the most sense to do as much of the work ourselves as possible to
generate the greatest profit margins.

Appendix
Appendix A: Cards
Mystery Cards

Speed Boost Skip Invincibility Road Spikes

Target Acquired Snatch

1.Speed Boost- Roll one dice to see how many tiles you move forward
2.Skip- Choose a player to skip their turn
3.Invincibility- Gain invincibility against one item for one round
4.Road Spikes- Place the road spikes on any normal tile. The road spikes force the player
who landed on it to roll one dice for their next turn. This item lasts the entire game.
5.Target Acquired- Automatically moves the person in the lead back 4 tiles. If the leader
receives this item, then the person behind them has to move back 2 tiles.
6.Snatch- Take an item from any player
Obstacles Cards

Quicksand Avoid Black Hole Flat Tire

1.Quicksand- Miss next turn

2.Avoid- You avoid the obstacle, and nothing happens
3.Black Hole- Roll one dice to see how many tiles to move back
4.Flat Tire- Roll one dice next turn

Appendix B: Tracks
Example 1 Example 2

Close Track Open Track

Appendix C: Tiles and Cars

Cars:

Tiles:

? 
 Normal Tiles Mystery Tiles Obstacle
Tile
Sources:

“2 Sets - Magic Light Up Glow in the Dark Twisting Race Tracks - (Totals 324 Pcs) Only
$14.95.” Your Store Online, www.yourstoreonline.net/2-sets-magic-light-up-glow-in-the-
dark-twisting-race-tracks-totals-324-pcs-/id4036740/product.html.

QP Group. “Custom Board Game & Card Game Print Manufacturer.” Board Games Maker, QP
Group, www.boardgamesmaker.com/.

Smith, JT. “Welcome to The Game Crafter - The World Leader in Print on Demand Board
Games.” Welcome to The Game Crafter - The World Leader in Print on Demand Board
Games., 2009, www.thegamecrafter.com/.