ASSIGNMENT SUBMISSION AND ASSESSMENT

PENYERAHAN DAN PENILAIAN TUGASAN

___________________________________________________________________________
BBNG3103
INTERNATIONAL BUSINESS
SEPTEMBER 2018
___________________________________________________________________________
INSTRUCTIONS TO STUDENTS /ARAHAN KEPADA PELAJAR

1. This assignment contains only ONE question that is set in both Malay and English./ Tugasan ini
mengandungi SATU soalan sahaja yang disediakan dalam Bahasa Melayu dan Bahasa Inggeris.

2. Answer in Malay or English./ Jawab dalam Bahasa Melayu atau Bahasa Inggeris.

3. Learners are to submit assignment only in MsWord format unless specified otherwise. Please refrain
from converting text/phrases into picture format such as .gif/ .jpeg/print screen / etc. / Anda
dikehendaki menyerahkan tugasan dalam format MsWord melainkan dinyatakan sebaliknya. Anda
tidak dibenarkan untuk menukar teks/frasa tugasan tersebut kepada format grafik seperti .jpeg /.gif /
print screen / dan lain-lain format berkaitan.

4. Download the language version of the assignment template concerned from the myINSPIRE for
preparation and submission of your assignment. Your assignment should be typed using 12 point
Times New Roman font and 1.5 line spacing. /Muat turunkan templat tugasan versi bahasa yang
berkenaan daripada myINSPIRE untuk penyediaan dan penyerahan tugasan anda. Tugasan anda
hendaklah ditaip dengan menggunakan saiz fon 12 Times New Roman dan langkau baris 1.5.

5. Your assignment should be between 2500 to 3000 words excluding references. The number of words
should be shown at the end of your assignment. Do not copy the assignment question and
instructions to your answer. /Tugasan anda hendaklah antara 2500 hingga 3000 patah perkataan
tidak termasuk rujukan. Bilangan perkataan hendaklah ditunjukkan di hujung tugasan anda. Jangan
menyalin soalan dan arahan tugasan dalam jawapan anda.

6. You must submit your assignment ONLINE via the myINSPIRE. Refer to the portal for instructions on
the procedures to submit your assignment online. You are advised to keep a copy of your submitted
assignment for personal reference. /Anda dikehendaki menghantar tugasan SECARA ONLINE melalui
myINSPIRE. Sila rujuk kepada portal untuk arahan mengenai prosedur menghantar tugasan anda
secara online.Anda dinasihatkan menyimpan senaskah tugasan yang diserahkan untuk rujukan
sendiri.

7. You can submit your assignment ONCE only in a SINGLE file./ Anda hanya boleh menghantar tugasan
SEKALI sahaja dalam SATU fail.

8. Your assignment must be submitted starting from 5th November 2018 until 18th November 2018.
Submission after 18th November 2018 will NOT be accepted. /Tugasan anda hendaklah diserahkan
bermula pada 5hb November 2018 hingga 18hb November 2018. Serahan selepas 18hb November
2018 TIDAK akan diterima.
9. Your assignment should be prepared individually. You should not copy another person’s assignment.
You should also not plagiarise another person’s work as your own. / Tugasan hendaklah disiapkan
secara individu. Anda dilarang meniru tugasan orang lain. Anda juga dilarang sama sekali
memplagiat kerja orang lain sebagai kerja sendiri.

10. Please take note that PENALTY will be imposed on late submission of assignment as specified in the
Registrar’s Office circular 6/2012 (Refer to Registrar’s Announcement in myinspire)./Sila ambil
maklum tentang PENALTI yang akan dikenakan ke atas penghantaran lewat tugasan seperti yang
tertera di pekeliling pejabat Pendaftar 6/2012 (Rujuk Registrar’s Announcement di myinspire).

11. Please ensure that you keep the RECEIPT issued upon submisson of your assignment as proof of
submission. Your assignment is considered as NOT submitted if you fail to produce the submission
receipt in any dispute arises concerning assignment submission. /
Anda perlu memastikan RESIT yang dikeluarkan bagi penghantaran tugasan disimpan sebagai bukti
penghantaran. Kegagalan mengemukakan resit dalam sebarang isu yang timbul berkaitan
penghantaran tugasan akan mengakibatkan tugasan dianggap TIDAK dihantar.

EVALUATION / PENILAIAN

This assignment accounts for 60% of the total marks for the course and shall be assessed based on the
Rubrics attached. You would be given feedback on the assignment before the Final Semester Examination
commences. / Tugasan ini menyumbang sehingga 60% daripada jumlah markah kursus berkenaan dan
akan dinilai berdasarkan kepada Rubrik yang dilampirkan.Anda akan diberikan maklum balas tentang
tugasan ini sebelum Peperiksaan Akhir Semester bermula.

PLAGIARISM: MARKS DEDUCTION / PLAGIARISME: POTONGAN MARKAH

Warning: The submitted assignment will automatically undergo a similarity check. If plagiarism is
detected, marks would be deducted as follows: /Amaran: Tugasan yang diserahkan, secara automatik,
akan disemak untuk menentukan kadar pertindihan. Jika plagiarisme dikesan, markah akan dipotong
seperti berikut:

% Kumpulan Pertindihan (Similarity

No. % PotonganMarkah (Marks Deduction)
Group)
1 0 – 30 0
2 30.01 – 50 5
3 50.01 – 70 10
4 70.01 – 100 100

Assignments found to have similarities under any of the categories above; will not be entitled to apply for
appeal. For learners who fall into the 70.01-100 similarities group, the access for online appeal for
assignment remarking of the subject will be disabled from the appeal options. /
Tugasan yang dikenal pasti mempunyai pertindihan tugasan bagi mana-mana kumpulan pertindihan di
atas tidak dibenarkan untuk rayuan. Bagi pelajar dalam kategori pertindihan tugasan kumpulan 70.01-
100, akses online rayuan semakan semula tugasan bagi subjek berkaitan dilupuskan dari pilihan rayuan.
 ASSIGNMENT QUESTION

PURPOSE
The purpose of this assignment is to enhance the learner’s ability to analyse the cultural environment
in international business.

Tujuan tugasan ini adalah untuk meningkatkan kebolehan pelajar untuk menganalisis persekitaran
budaya dalam perniagaan antarabangsa.

REQUIREMENT
Select an international firm. Using the firm as an example, discuss the common features of culture in
the international business perspective and analyse the basic elements of culture that is important in
international business. Suggest steps that can be taken to overcome challenges in cultural differences
of the selected firm.

Pilih sebuah firma antarabangsa. Dengan menggunakan firma tersebut sebagai contoh, bincangkan ciri-
ciri umum budaya menurut perspektif perniagaan antarabangsa dan buat analisis tentang elemen
budaya asas yang penting di dalam perniagaan antarabangsa. Cadangkan langkah-langkah yang boleh
diambil untuk menangani cabaran perbezaan budaya bagi firma yang telah dipilih.

END OF PAGE /MUKA SURAT TAMAT


BBNG3103/INTERNATIONAL BUSINESS/SEPT 18
Criteria/Kriteria
Introduction of the
selected firm.
Pengenalan mengenai
firma yang dipilih.
Discussion on the
common features of
culture in international
business perspective
Weight/
Pembera Excellent/Cemerlang
t Penuh
4 3
Very clear introduction of
the selected firm which
covered the name, year of
establishment, size, vision
and mission and business
activities.
2.5
Pengenalan yang sangat
jelas mengenai firma yang
dipilih yang meliputi nama,
tahun ditubuhkan, saiz,
visi dan misi dan aktiviti-
aktiviti perniagaan.
Very clear discussion on
the common features of
culture from the
3.5
international business
perspective.
ATTACHMENT
ASSIGNMENT RUBRICS
Unsatisfactory/
Tidak memuaskan Max.
Or/Atau Marks/
Good/Baik Fair/Sederhana Poor/Lemah Tiada respons Markah
2 1 0
Clear introduction of Brief introduction of Unclear introduction No introduction
the selected firm which the selected firm which of the selected firm was given.
covered the name, year covered the name, which covered the
of establishment, size, year of establishment, name, year of
vision and mission and size, vision and mission establishment, size,
business activities. and business activities. vision and mission
and business
activities.
10
Pengenalan jelas Pengenalan ringkas Pengenalan tidak jelas Tiada pengenalan
mengenai firma yang mengenai firma yang mengenai firma yang diberikan.
dipilih yang meliputi dipilih yang meliputi dipilih yang meliputi
nama, tahun nama, tahun nama, tahun
ditubuhkan, saiz, visi dan ditubuhkan, saiz, visi ditubuhkan, saiz, visi
misi dan aktiviti-aktiviti dan misi dan aktiviti- dan misi dan aktiviti-
perniagaan. aktiviti perniagaan. aktiviti perniagaan.
Clear discussion on the Fairly clear discussion Unclear discussion on No discussion was
common features of on the common the common features provided.
culture from the features of culture of culture from the
14
international business from the international international business
perspective. business perspective. perspective.
Perbincangan mengenai Perbincangan mengenai Perbincangan mengenai Perbincangan Perbincangan Tiada perbincangan
ciri-ciri umum budaya ciri-ciri umum budaya yang ciri-ciri umum budaya mengenai ciri-ciri mengenai ciri-ciri diberikan.
dalam perspektif sangat jelas daripada yang jelas daripada umum budaya yang umum budaya yang
perniagaan perspektif perniagaan perspektif perniagaan agak jelas daripada tidak jelas daripada
antarabangsa. antarabangsa antarabangsa. perspektif perniagaan perspektif perniagaan
antarabangsa. antarabangsa.

Analysis of the basic The analysis covered four The analysis covered The analysis covered The analysis covered No analysis was
elements of culture that basic elements of culture three basic elements of two basic elements of one basic element of given.
is important in with relevant examples. culture with relevant culture with relevant culture.
international business. examples. examples.

Analisis elemen-elemen 3.5 Analisis meliputi empat Analisis meliputi tiga Analisis meliputi dua Analisis meliputi satu Tiada analisis
asas budaya yang elemen asas budaya elemen asas budaya elemen asas budaya elemen asas budaya. diberikan. 14
penting di dalam dengan contoh-contoh dengan contoh-contoh dengan contoh-contoh
perniagaan yang relevan. yang relevan. yang relevan.
antarabangsa.

Suggestions to
overcome challenges in
cultural differences.
Cadangan-cadangan 3.5
untuk menangani
cabaran-cabaran dalam
perbezaan budaya.
Four suggestions to Three suggestions to Two suggestions to One suggestion to No suggestion was
overcome challenges in overcome challenges in overcome challenges in overcome challenges given.
cultural differences. cultural differences. cultural differences. in cultural
differences.
Empat cadangan untuk Tiga cadangan untuk Dua cadangan untuk Satu cadangan untuk Tiada cadangan 14
menangani cabaran- menangani cabaran- menangani cabaran- menangani cabaran- diberikan.
cabaran dalam perbezaan cabaran dalam cabaran dalam cabaran dalam
budaya. perbezaan budaya. perbezaan budaya. perbezaan budaya.

Summary All of the key points of the Most of the key points Some of the key points Irrelevant points of No summary was
assignment were of the assignment were of the assignment the assignment were provided.
summarised. summarised. were summarised. summarised.
2.0 8
Ringkasan Kesemua isi utama Kebanyakan isi utama Beberapa isi utama Isi-isi utama tugasan Tiada ringkasan
tugasan diringkaskan. tugasan diringkaskan. tugasan diringkaskan. yang diringkaskan diberikan.
adalah tidak relevan.
Total 15.0 60