SUEZ CEMENT

Cement building history

Performance, not only cement

 Cement building history

Table of contents
Company Overview and Key Statistics 4

Strategic Commitment to Sustainability 6

Safety 7

Social Initiatives 8

Environment 10

Research and Innovation 11

Products and Quality 12

i.nova 15
- i.work OASIS CEMENT CEM II / B-L 32.5 N 16
- i.pro SUEZ CEM I / 42.5 N 18
- i.pro TOURAH CEM I / 42.5 R 18
- i.pro HELWAN CEM I / 42.5 R 18
- i.tech TECHNO CEM II / A-S 32.5 R 20
- i.idro SULPHATE RESISTANT CEM I / SR3 42.5 N 22
- i.idro DRAIN 24
- i.design HELWAN WHITE CEM I / 52.5 N 26
- i.design WHITE OASIS CEM II / B-L 42.5 N 28
- i.design EFFIX 30
- i.active COAT 32
- i.active BIODYNAMIC 34
- i.light 36

3
 Suez Cement

Company Overview and Key Statistics

Suez Cement Group of Companies (SCGC) is one of Egypt’s largest cement producers. With a longstanding
history in the Egyptian market, SCGC is proud that its cement has helped build some of Egypt’s best-known
landmarks. The company’s main aim is to serve market needs with its innovative products and brands. SCGC is
a subsidiary of Italcementi Group – the world’s fifth largest cement producer boasting cement plants, grinding
centers and concrete batching units in 22 countries across four continents.

In 2005, Italcementi Group increased investment in Egypt, becoming a market leader through the acquisi-
tion of SCGC. The Egyptian cement producer has an industrial network of five production facilities located in
Suez, Kattameya, Tourah, Helwan and El Minya. Together the plants are responsible for producing the coun-
try’s largest portfolio of products to domestic and international export markets.

SCGC plans to continue to invest and develop its activities across the country by respecting its Egyptian iden-
tity and increasing operational efficiency. It plans to transform its business model to become a comprehensive
service supplier for the building and construction industry.

The firm has an active safety and environmental policy, as well a Corporate Social Responsibility (CSR) pro-
gram, all of which are imperative when it comes to the sustainable development of employees and communi-
ties where SCGC does business. Moreover, SCGC adheres to the UN Global Compact, a strategic initiative
promoted by the United Nations to align private sector activities with universally accepted principles in the
areas of human rights, labor, environmental protection and ethics.

4
 Cement building history

Suez Cement Company (SCC)

Established in 1977, SCC is one of the largest grey ce-
ment producers in Egypt. The company has plants in
Suez and Kattameya worth LE 1.7 billion. Both plants
produce the highest-quality cement using the “dry
method” which incorporates whitewash and primary
heating. The company serves the domestic market
and also exports some of its products to Arab, African
and European countries.

Tourah Portland Cement

Company (TPCC)
TPCC, Egypt’s first cement company, was established
in 1927. Besides licensing the oldest clay quarry in
Egypt, TPCC was also the first to use the dry cement
production method and modernize its lines by using
wet kilns to reduce bypass dust.

Helwan Cement Company (HCC)

Established in 1929, HCC was the second cement
producer to enter the Egyptian market. HCC manu-
factures grey and white cement at its Helwan and El
Minya plants.

Suez Bags Company (SBC)

SBC was established in 1988 as an Egyptian joint-stock
company. SBC operates five lines, four of which produce
bags for cement, gypsum and other building materials,
while the fifth caters to specialty items such as chemi-
cals, seeds and animal feed. Made with imported semi-
Copake (semi-extensible) kraft-layer paper from Austria,
Sweden, Russia and Canada, the company’s bags meet
the highest quality standards. Because of its imported
ink and specialized technology, SBC is the only Egyptian
supplier able to print up to four colors on all bag types.

5
 Suez Cement
Strategic Commitment
to Sustainability
The Company’s corporate strategy is based on Sus-
tainable Development values as well as universal hu-
man rights. These guidelines have been adopted en-
thusiastically by all employees and foster a respectful
camaraderie among staff members.
SCGC sees Sustainable Development as a means
of increasing economic prosperity, environmental
protection efforts and social responsibility initiatives.
In 2011, Italcementi Group’s sustainability principles
were re-imagined to present a clearer Company vi-
sion with seven areas of focus, including Safety, Hu-
man Rights, Environmental Protection, Energy, Social
Initiatives, Health and Quality. These policies act as
the foundation for all operations and management
processes that govern SCGC’s everyday activities.
They are also consistent with Italcementi Group’s
overarching policies.
Furthermore, to reinforce its commitment to Sustainable
Development goals, SCGC signed the UN Global
Compact in 2013. The compact is a United Nations
initiative set up to promote social, environmental and
economic growth. It is based on 10 universal guide-
lines that cover human rights, labor, environmental
protection and transparency.
6
Sustainability
policy
Suez Cement group embraces and supports its core values of
responsibility, integrity, efficiency, innovation and diversity to serve
as a guide for its daily activities.
The Group strives to create value in line with the highest standards
of business integrity thereby contributing to economic development
supported by innovation, protecting the environment, improving life
at work and regularly engaging with local communities and society
at large, including governments, non-governmental organisations
and others in the public and private sectors.
The group and its subsidiaries are committed to applying principles
of equality to all employees, contractors, subcontractors, suppliers,
customers, end-users and all the other stakeholders involved in its
sphere of business influence.
The group firmly believes that no source of value, whether related
to human beings, natural or financial resources, intellectual capacity
and use of time, shall be neglected or wasted.
Suez Cement group
1 Supports and respects internationally proclaimed human
rights that are universal and belong equally to every
person.
2 Enforces and ensures business integrity by implementing
appropriate internal codes of governance and
organisational procedures.
3 Is committed to guaranteeing the health and safety of
all parties involved, providing proper working conditions,
equipment, information and training.
4 Implements labour practices grounded on fair
employment, equal opportunities, skill development; it
regards diversity as a source of value in full compliance
with internationally proclaimed human rights.
5 Promotes social initiatives investing time, expertise
and resources in supporting communities, favouring
local business development and establishing regular
stakeholder engagement.
Bruno Carre
Managing Director
SUSTAINABILITY POLICY
Human rights
Suez Cement group supports internationally proclaimed human rights as inalienable rights of
all individuals, based on the recognition of inherent dignity, freedom and equality of human
beings and including those rights set out in the Universal Declaration of Human Rights, its
associated covenants and the ensuing international agreements, and in the International
Labour Organization standards.
The group is committed to making it sure that it is not complicit in human rights abuses in
all the businesses and countries in which it operates and respects indigenous rights.
Suez Cement group
1 Assures that the minimum age for admission to any
type of employment or work that, by its nature or the
circumstances in which it is carried out, is likely to jeopardize
the health, safety, or morals of young persons shall not be
less than eighteen years.
2 Guarantees equality of opportunity and treatment
regardless of gender, age, ethnic ethnicity, nationality, social
origin and status, religion, sexual and political orientations
or any other personal belief and prohibits the use of all
forms of forced or compulsory labour, including bonded
labour, corporal punishment, mental or physical coercion
and sexual harassment, sexual and verbal abuse.
Bruno Carre
Managing Director
SUSTAINABILITY POLICY
Environment
Suez Cement group strives to prevent, or otherwise minimise, mitigate and remediate
the environmental impacts of all the Group’s activities. Moreover, the Group promotes
environmentally-driven product innovation, sustainable construction and transfer of
eco-efficient technologies and management systems to all the plants in which it operates.
The Group strongly supports and encourages actions aimed at developing and implementing
recognised management systems and voluntary commitments to prevent risks and foster
continuous improvement, beyond compliance with applicable environmental laws and
regulations.
Suez Cement group
1 Promotes the responsible use of resources to save on fossil
fuel and quarried material consumption.
2 Support projects to reduce water consumption and preserve
water quality.
3 Proactively addresses the challenges of climate change
ensuring reduction of greenhouse gas emissions, with focus
on renewable energy sources and efficient use of energy
and resources.
4 Ensures that all plants and equipment are designed,
operated and maintained to minimise environmental
risks, in particular by using best available techniques when
installing new facilities and revamping or replacing existing
installations, and that risk assessment of major projects
includes environmental aspects.
5 Prohibits any use of materials with high health concerns
while promoting progressive phase-out of those still in use.
Bruno Carre
Managing Director
SUSTAINABILITY POLICY
Safety
Suez Cement group considers safety and security as fundamental values to be integrated into
all its activities.
The group is committed to eliminating occupational injuries and accidents and aims at
the highest level of awareness by fostering continuous improvement process through the
implementation of effective management systems and visible leadership as key factor of
success. Workers are trained and equipped to carry out their work in the safest way.
6 Aims at establishing and keeping relations with
customers and suppliers based on transparent exchange Each individual is responsible for adopting safe behaviour during daily activities and making
of information and shared commitments. ‘Safety: a way of living’.
7 Pursues energy efficiency and climate protection,
Suez Cement group
defining global strategy and local actions.
1 Ensures that all plants and equipment are designed, 4 Grants transparent and effective information using
8 Contributes to protecting the environment through
operated and maintained to minimise risks and performs appropriate tools for reporting and analysing accidents
responsible use of resources, adoption of best practicable
regular assessments to monitor safety and security of or injuries as well as for sharing best practices and
options and management systems.
workers. recommendations.
9 Guarantees and continuously strives to improve the
2 Defines Group standards covering key activities and 5 Ensures that each worker receives regular training and
quality of its products, processes and services.
provides operational tools to assure active safety at develops personal safety awareness, safe behaviour and
workplace. responsible attitude in the workplace.
10 Promotes research and innovation by developing new
products, applications and services. 3 Implements management systems that are subject to
regular audits and periodic updates.
Bruno Carre
Managing Director
Suez Cement group of Companies’s Sustainability Policies draw their inspiration from international references such as the United
Nations Universal Declaration of Human Rights, the International Labour Organization standards, the SA 8000 standard, the
OECD guidelines on Multinational Companies and are reinforced by Italcementi Group’s Codes, the agreement between
Italcementi Group and the Building and Wood Workers International, the membership to the World Business Council for
Sustainable Development and the participation in the United Nations Global Compact. Cairo, October 2011
Suez Cement group of Companies’s Sustainability Policies draw their inspiration from international references such as the United
Nations Universal Declaration of Human Rights, the International Labour Organization standards, the SA 8000 standard, the
OECD guidelines on Multinational Companies and are reinforced by Italcementi Group’s Codes, the agreement between
Italcementi Group and the Building and Wood Workers International, the membership to the World Business Council for
Sustainable Development and the participation in the United Nations Global Compact. Cairo, October 2011
SUSTAINABILITY POLICY
Energy
Suez Cement group acknowledges the need to move toward a low-carbon economy while
alleviating social impacts and is committed to playing its part in developing practical and
feasible solutions, together with governments and other responsible players in the building
material sector.
In this respect, the Group promotes sectoral and local actions to provide faster and more
effective large-scale responses to climate change. Moreover, the Group shows a potential
for achieving a cooperative 20% cut in current absolute carbon emissions by 2050 across
the entire building material sector.
Suez Cement group
3 Ensures that freedom of association and the right to
collective bargaining are respected, direct workforce is 1 Takes action on energy conservation and efficiency, both in 3 Invests in projects aimed at increasing the use of carbon
covered by social security benefits, hours of work are not its operations and the supply chain, while designing products neutral alternative fuels and raw materials and at exploring
excessive and living wages are paid. suitable to support energy efficiency in buildings and options for downstream carbon valorisation.
sustainable construction.
4 Grants healthy and safe working conditions, access 4 Promotes energy efficiency initiatives across the Group and
to potable water, sanitary and washing facilities and, 2 Sets public targets for reducing carbon footprint of operations moves towards renewable sources of electricity.
whenever necessary, decent guesthouses, dormitory and products, aiming at achieving results at or beyond the
facilities, canteens and facilities for food storage. expectations of the international agenda and in line with the 5 Engages all employees in reducing their energy and carbon
commitments made within the building material sector. footprint and in switching to sustainable mobility, while
5 Promotes equal opportunities and work-life balance preserving reasonable well-being and comfort.
initiatives helping to address the family needs and
constraints of all employees.
Bruno Carre
Managing Director
Suez Cement group of Companies’s Sustainability Policies draw their inspiration from international references such as the United
Nations Universal Declaration of Human Rights, the International Labour Organization standards, the SA 8000 standard, the
Suez Cement group of Companies’s Sustainability Policies draw their inspiration from international references such as the United
Nations Universal Declaration of Human Rights, the International Labour Organization standards, the SA 8000 standard, the
OECD guidelines on Multinational Companies and are reinforced by Italcementi Group’s Codes, the agreement between OECD guidelines on Multinational Companies and are reinforced by Italcementi Group’s Codes, the agreement between
Italcementi Group and the Building and Wood Workers International, the membership to the World Business Council for Italcementi Group and the Building and Wood Workers International, the membership to the World Business Council for
Sustainable Development and the participation in the United Nations Global Compact. Cairo, October 2011 Sustainable Development and the participation in the United Nations Global Compact. Cairo, October 2011
SUSTAINABILITY POLICY
Health
Suez Cement group strongly believes that promoting the health and enhancing the well-
being of workers is as vital as protecting their safety.
The Group is committed to eliminating occupational illnesses by reducing workplace
exposure of workers in all the countries in which it operates.
Workers are trained and equipped to carry out their work in the healthiest way, according
to applicable work procedures that minimize their exposure to hazards while ensuring that
the concerns and needs of both women and men are considered.
Suez Cement group
6 Develops and implements environmental standards to
assess and monitor emissions into the atmosphere and to
set related reduction targets.
7 Minimizes the generation of hazardous and other waste,
promoting reuse and recycle of materials, where feasible,
1 Ensures that all plants and equipment are designed,
operated and maintained to minimise adverse health
exposure, in particular by adopting best available
techniques when installing new facilities and revamping or
replacing existing installations.
3 Formally bans the purchase, supply and use of materials
with high health concerns at all of its production sites.
4 Assures the provision of site medical and first aid treatment,
granting qualitative equipment and services for the
prompt and effective treatment of injuries to employees,
and disposal of waste in a safe and responsible manner.
2 Performs regular workplace assessments and occupational contractors, customers and visitors on the Group’s premises.
medical surveillance to monitor workers’ exposure and
8 Develops rehabilitation plans for all its active quarry
anticipate any possible health risk, including medical 5 Endorses the responsibility for marketed products
operations taking into consideration existing biodiversity
assistance and advice from physicians as well as security by communicating relevant health information to all
and, where feasible, fostering conservation of endangered
experts to all Group employees before, during and after customers, retailers and end-users.
species, meeting stakeholders’ expectations.
business travel.
9 Conducts regular environmental audits at all of its sites.
10 Ensures transparency towards stakeholders, from each site
to aggregated Group level, also through the annual Group
Sustainable Development Report produced according to GRI
requirements and subject to third-party verification.
Bruno Carre
Managing Director
Suez Cement group of Companies’s Sustainability Policies draw their inspiration from international references such as the United
Nations Universal Declaration of Human Rights, the International Labour Organization standards, the SA 8000 standard, the Suez Cement group of Companies’s Sustainability Policies draw their inspiration from international references such as the United
OECD guidelines on Multinational Companies and are reinforced by Italcementi Group’s Codes, the agreement between Nations Universal Declaration of Human Rights, the International Labour Organization standards, the SA 8000 standard, the
Italcementi Group and the Building and Wood Workers International, the membership to the World Business Council for OECD guidelines on Multinational Companies and are reinforced by Italcementi Group’s Codes, the agreement between
Sustainable Development and the participation in the United Nations Global Compact. Cairo, October 2011 Italcementi Group and the Building and Wood Workers International, the membership to the World Business Council for
Sustainable Development and the participation in the United Nations Global Compact. Cairo, October 2011
SUSTAINABILITY POLICY
Quality
Suez Cement group works to guarantee and continuously improve the quality of its products,
processes and services.
Implementing a systematic approach is the key issue to manage the group’s processes,
aiming at satisfying quality requirements, creating value along the life-cycle of products
and enhancing relationships with customers and suppliers.
All the group’s activities are undertaken in accordance with its core values, established
procedures, market needs and regulatory requirements.
Suez Cement group
1 Ensures that all plants and equipment are designed, operated 3 Promotes the implementation of internationally recognised
and maintained to properly address the quality of products management systems that are subject to regular audits and
and services in line with the group’s policies on health, safety periodic updates.
and environment.
4 Ensures compliance with applicable standards and norms,
2 Provides that the whole production cycle is monitored and codes of good practice and customer requirements.
controlled by proper devices and metrics and operated by
technical experts. 5 Strives to achieve and maintain customer confidence with
respect to product quality, price and service.
Bruno Carre
Managing Director
Suez Cement group of Companies’s Sustainability Policies draw their inspiration from international references such as the United
Nations Universal Declaration of Human Rights, the International Labour Organization standards, the SA 8000 standard, the
OECD guidelines on Multinational Companies and are reinforced by Italcementi Group’s Codes, the agreement between
Italcementi Group and the Building and Wood Workers International, the membership to the World Business Council for
Sustainable Development and the participation in the United Nations Global Compact. Cairo, May 2012
 Cement building history

Safety
SCGC considers safety and security fundamental values that are part of all its activities. That’s why Italcementi
Group launched the Zero Accidents project in 2000. It was eventually revamped in 2006 with the implemen-
tation of SGCG’s 10 Golden Rules of Safety. Later, that scheme evolved into a more comprehensive safety
program in 2011 that showcased safe conduct as a way of living, whether at work or in the home. The Com-
pany’s goal is to create a safer and healthier working environment by preventing accidents and injuries, in
addition to developing communication initiatives that promote a healthy and safety-conscious work culture.

Improving a workplace’s safety practices, training and awareness does not lead to “temporary” impacts. In-
stead, promoting a holistic safety program helps employees immediately spot unsafe behaviors or risks, and
thereby take action right away to fix the issue or bring it to a manager’s attention.

SCGC is not stopping there. It has set ambitious future targets to enhance the “Safety, as a way of living”
program in addition to developing and implementing a safety inspection program at each plant.

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 Suez Cement

Social Initiatives
Driven by its ongoing commitment to CSR, SCGC promotes initiatives that focus on key needs of local com-
munity members, with education and health a priority. The Company also supports projects to eradicate
poverty and improve living conditions according to sustainable principles. These initiatives aim to improve
stakeholder relations through dialogue and co-operation as well. Only projects that contribute to the quality
of life for community members and comply with local government policies in addition to the UN Millennium
Development Goals and the Universal Declaration of Human Rights are chosen. SCGC hopes to build a better
future for generations to come in cooperation with local NGOs, United Nations agencies, schools, hospitals
and universities. It is therefore no surprise that the Company’s CSR program was recognized as one of the Top
10 in Egypt by the Federation of Egyptian Industries (FEI).

In terms poverty alleviation, SCGC implemented a number of development programs with the goal of im-
proving living conditions and the general health of impoverished communities in Helwan, Suez and El Minya
governorates in partnership with the National Council for Childhood and Motherhood. These initiatives
also created new job opportunities.

Another successful initiative is SCGC’s partnership

with the Don Bosco Technical Institute, which
started in 2006. The objective of the sponsorship
program is to promote technical and vocational
education, upgrade Don Bosco’s infrastructure and
develop new programs. Graduates of Don Bosco are
well known and in demand throughout the industrial
sector for their excellent training and professional
skills. Similarly, SCGC partnered with numerous
other education-focused NGOs like Injaz Egypt, the
Takatof Association, ADEW (Association for the
Development and Enhancement of Women) and
CARE Egypt to create better learning environments
for children and teachers in schools near SCGC
plants, transforming facilities into healthy places
where students can develop and flourish. The
success of the projects is due to the dedicated
cooperation between the Ministry of Education,
governorates, NGOs and SCGC employees.

8
 Cement building history

SCGC supports older students too via the Suez Ce-

ment Company Endowed Fellowship Fund at the
American University in Cairo (AUC). The Fellow-
ship provides promising Egyptian engineering stu-
dents with Bachelor Degrees with an opportunity to
attend one of the Middle East’s preeminent higher
education facilities. Moreover, SGCG sponsored the
annual nationwide ENACTUS Competition involving
universities in Helwan, Suez and El Minya. Addition-
ally SCGC, in association with AFS Intercultura and
AFS Egypt for Intercultural Educational Programs,
created the “Intercultural Exchange and Leadership
Skills Development Scholarship” offered every year to
one high-school aged child of an SCGC employee to
study at an Italian school.

In partnership with organizations including 57375

Children’s Cancer Hospital and Misr El Kheir Foun-
dation, SCGC promotes healthcare and sanitation
projects throughout the country. Every year SCGC
raises funds for 57357 Children’s Cancer Hospital,
one of the best cancer hospitals in the region. The
donations, which include cash and cement prod-
ucts, enable the hospital to continue to engage in
advanced cancer treatment and research. In related
news, the Company partnered with Misr El Kheir
to upgrade Helwan Public Hospital by revamping its
infrastructure as well as addressing the need for bet-
ter medical equipment and maintenance. The project
also looked at hospital employee morale and staffing
issues.

Finally, SCGC launched the inaugural “arcVision Prize Egypt – Women and Architecture Award” in
2013 which recognizes the talent and creativity of female Egyptian architects. Winners go on to compete in
an international competition hosted by Italcementi Group. All nominees display outstanding design excellence
and attention to key issues in architecture: technology, sustainability and social and cultural implications.

9
 Suez Cement

Environment
The global cement industry, including SCGC, is aware of its responsibilities to fight pollution and climate
change. Cement production is both energy and carbon intensive. That being said, the sector has also been
integral in inventing energy efficient and environmentally sound solutions for housing construction, public and
private mega projects, energy initiatives and waste-derived fuels and recycling.

So far, SCGC has invested more than LE 500 million in environmental protection, operational efficiency, alter-
native energy, recycling/waste re-purposing and quarry rehabilitation measures. Investment was also made in
the areas of plant modernization and environmental standards compliance.

The Company is working to protecting Egypt’s delicate ecosystem by dedicating a substantial part of its in-
dustrial investments to environmental protection. For example, SCGC installed new electrostatic precipitators
and gas conditioning towers at its five plants to decrease dust emissions as part of the firm’s Environmental
Pollution Abatement Projects (EPAP I and EPAP II).

A refuse-derived fuel scheme was also completed at the Kattameya plant that promises to further diversify
SCGC’s energy mix, and thereby decrease the Company’s dependence on fossil fuels.

All SCGC plants are ISO 9001 and ISO 14001 certified. They are also subject to comprehensive audits by the
Egyptian Environmental Affairs Agency (EEAA) to ensure full compliance with local and international standards.

In addition, SCGC has invested heavily in renewable energy efforts through its subsidiary Italgen. In 2007,
Italgen began developing the framework for a wind power farm in Gulf El Zeit, just north of Hurghada.
It is expected that Phase I of construction will be completed in 2016. The initiative falls under SCGC’s and
Italcementi Group’s efforts to boost the percentage of renewable, clean energy in their operations. Initially,
the project is slated to produce 120 MW of power, enough to cover 40% of SCGC’s power needs as well as
significantly reduce CO2 emissions.

10
 Cement building history

Research and Innovation

SCGC’s commitment to research and innovation is
of strategic importance to guarantee growth, global
competitiveness and the quality of life in nearby com-
munities. It is also a way of achieving standards set by
the Sustainable Development Program.

In this context, SCGC’s goal is to become a cutting-

edge cement manufacturing company capable of
transforming a commodity into a technologically ad-
vanced product to meet the evolving needs of the
construction industry. The Company invests in new
processes and products, but above all it focuses on
innovative ideas.

i.lab, Italcementi’s new Research and Innovation

Center designed by American architect Richard Mei-
er, is tangible proof of the Company’s dedication to
creativity. Built in line with the Group’s vision of pro-
moting innovation, sustainability and architectural
excellence, i.lab is the synthesis of trail blazing tech-
nology in terms of materials and green construction
technologies.

11
 Suez Cement

Products and Quality

One of the Company’s main objectives is to continu-
ously improve the quality of its products, processes
and services in order to satisfy customers. Recently,
SCGC embodied its reputation for innovation through
the introduction of several new products designed
with customers in mind.

To guarantee impeccable quality control, SCGC

signed an agreement with the Housing and Build-
ing Research Center whereby the center tests SCGC
products via accredited laboratories.

In addition, all five plants adopted the company-wide

Quality Management System and were subjected to
regular audits and periodic upgrades. Each are also
EN 197-1 certified for composition, specification and
conformity criteria as well as EN 197-2 certified for
evaluation of conformity. All SCGC white cement
bears the CE mark, while every SCGC product has
received the Egyptian Quality Mark (EQM) as well.

12
PERFORMANCE
NOT ONLY CEMENT
WORLD CLASS
PERFOMANCE
FOR LOCAL
NEEDS
CLASSIC PRODUCTS HIGHLY TECHNOLOGICAL QUICK-SETTING SELF-COMPACTING
PRODUCTS FOR PROFESSIONAL PRODUCTS PRODUCTS AND SELF-LEVELING
USAGE PRODUCTS

ACOUSTIC THERMAL WATER-RELATED PRODUCTS FOR PHOTOCATALYTIC TRASPARENCY EFFECT

INSULATING INSULATING PERFORMANCE HIGHLY AESTHETIC PRODUCTS PRODUCTS
PRODUCTS PRODUCTS PRODUCTS PURPOSES

OUR OFFER IS ORGANIZED

AROUND YOUR NEEDS
www.i-nova.net
WORLD CLASS PERFORMANCE FOR LOCAL NEEDS
 Cement building history

i.nova is the innovative market approach through which Italcementi Group aims to offer its leadership in in-
novation to the building community.

i.nova groups all products - the various types of cement, concrete, mortar and lime - into 11 Performance
Families in order to simplify the purchasing process and guarantee the same readily understandable approach,
organized in a common language, to all customers from all world markets.

i.nova is designed as an explanatory guide using a straightforward and intuitive visual language to provide
customers with clearer and easier guidance on the Group’s product ranges so that the right solution is imme-
diately identified.

Through i.nova, Italcementi Group confirms attention placed on customers by putting them at the centre of
a strategy focused on delivering solutions (performance) according to their needs instead of simply selling a
product (best price - best product approach).

15
 i.work OASIS CEMENT
CEM II / B-L 32.5 N

Description
i.work OASIS CEMENT is a composite Portland cement part of the CEM II family, which con-
sists of 19 types of cement. All meet ES 4756/1-2013 and EN 197/1-2011 standards.

Main Application
i.work OASIS CEMENT should be used for masonry mortars, plastering, rendering, pave-
ment and cement products like tiles, bricks, and hollow blocks. As per EOS restrictions, it
should not be used in the construction of foundations or reinforced concrete projects.

Standard Specification
Portland Limestone Cement meets Egyptian standard ES 4756/1-2013 and complies with
European specification EN 197/1-2011.

Physical and Mechanical Properties

CEMENT STANDARD SPECIFICATIONS LIMITS

Property CEM II / B-L 32.5 N
Setting TIme (Initial) min ≥ 75
Expansion mm ≤ 10
Compressive Strength 7D MPa ≥ 16
Compressive Strength 28D MPa ≥ 32.5

Chemical Properties

CEMENT STANDARD SPECIFICATIONS LIMITS

Analysis CEM II / B-L 32.5 N
Sulphate (SO3) % ≤ 3.5
Chloride (CL) % ≤ 0.10

16
The Egyptian Museum

Storage
> Cement bags should be stored in a dry place and kept away from a humid environments.
> Bags must be stacked on wooden pallets.
> Cement bags should have protection from humid and wet weather.

Expiration Date
> 6 weeks from packaging date, provided that it’s properly stored.
> All cement should be re-tested before use after this period.

Packaging
50 kg 2 Ply Craft Paper Bags.

17
 i.pro SUEZ
i.pro TOURAH
i.pro HELWAN
CEM I / 42.5 N & 42.5 R

Description
i.pro SUEZ, i.pro TOURAH and i.pro HELWAN are categorized as general purpose cement.
They are suitable for any project that does not require specialty cement designed to with-
stand harsh exposure to sulphates in soil or water.

Main Application
i.pro SUEZ, i.pro TOURAH and i.pro HELWAN can be used to construct reinforced concrete
structures, bridges, railway infrastructure, tanks & reservoirs, culverts, pipes, floors, pave-
ment, sidewalks and masonry units.

Standard Specification
It is produced according to Egyptian standard ES 4756/1-2013 and complies with the European
specification EN 197/1-2011. The product can also be bought with ASTM C150 certification.

Physical and Mechanical Properties

CEMENT STANDARD SPECIFICATIONS LIMITS

Property CEM I / 42.5 N Type CEM I / 42.5 R Type
Setting TIme (Initial) min ≥ 60 ≥ 60
Soundness (Expansion) mm ≤ 10 ≤ 10
Compressive Strength 2D MPa ≥ 10 ≥ 20
Compressive Strength 7D MPa - -
Compressive Strength 28D MPa ≥ 42.5 ≥ 42.5

Chemical Properties

CEMENT STANDARD SPECIFICATIONS LIMITS

Property CEM I / 42.5 N Type CEM I / 42.5 R Type
Loss on Ignition % ≤ 5.0 ≤ 5.0
Insoluble Residue % ≤ 5.0 ≤ 5.0
Sulphate (SO3) % ≤ 3.5 ≤ 4.0
Chloride Content (CL) % ≤ 0.10 ≤ 0.10

18
Cairo International Stadium

Storage
> Cement bags should be stored in a dry place and kept away from humid environments.
> Bags must be stacked on wooden pallets.
> Cement bags should be protected from humid and wet weather.
> Do not stack more than 8 bags on top of each other.

Expiration Date
> 6 weeks from packaging date, provided that it’s properly stored.
> All cement should be re-tested before use after this period.

Packaging
50 kg 2 Ply Craft Paper Bags or Bulk Orders.

19
 i.tech TECHNO
CEM II / A-S 32.5 R

Description
i.tech TECHNO is a composite grey cement, which can be used in many construction activities.

Main Application
i.tech TECHNO is suitable for general concrete work, foundations, tanks, sinks, reinforced
concrete and pre-stressed concrete, mortar cement, mass concrete pouring, tile manufac-
turing, pavement and roads.

Standard Specification
The cement is produced according Egyptian Standard Specification ES 4756/1-2013 and
complies with European Norm EN 197 / 1-2011.

Benefits
> Suitable for all construction purposes
> Decreased permeability
> Improved heat of hydration for mass concrete pouring and warm weather work
> Improved sulphate resistance
> Improved chloride penetration resistance
> Improved breakage resistance and durability
> Resistant to alkalis with silica

Physical and Mechanical Properties

CEMENT STANDARD SPECIFICATIONS LIMITS

Property CEM II / A-S 32.5 R
Setting TIme (Initial) min ≥ 75
Expansion mm ≤ 10
Compressive Strength 7D MPa ≥ 16
Compressive Strength 28D MPa ≥ 32.5

20
Grand Egyptian Museum

Chemical Properties

CEMENT STANDARD SPECIFICATIONS LIMITS

Analysis CEM II / A-S 32.5 R
Sulphate Trioxide (SO3) % ≤ 3.5
Chloride (CL) % ≤ 0.10

Storage
> Cement bags should be stored in a dry place and kept away from humid environments.
> Bags must be stacked on wooden pallets.
> Cement bags should be protected from humid and wet weather.
> Do not stack more than 8 bags on top of each other.

Expiration Date
> 6 weeks from packaging date, provided that it’s properly stored.
> All cement should be re-tested before use after this period.

Packaging
50 kg 2 Ply Craft Paper Bags or Bulk Orders.

21
 i.idro SULPHATE
RESISTANT
CEM I / SR3 42.5 N

Description
i.idro SULPHATE RESISTANT is recommended for use in projects exposed to intense levels of
sulphate such as soil or ground water that has high sulphate content. It is also suitable for
foundation work. The cement’s sulphate resistance is due to its low tri-calcium aluminate
(C3A) content.

Main Application
i.idro SULPHATE RESISTANT is the best to be used for projects that will be exposed to soil or
ground water with high sulphate content. Due to properties in Egyptian soil, it is ideal for
building foundations here.

Standard Specification
It is produced according to Egyptian standard ES 4756 / 1-2013 and complies with European
Norm EN 197 / 1-2011. The product can also be produced with ASTM C150 certification.

Physical and Mechanical Properties

CEMENT STANDARD SPECIFICATIONS LIMITS

Property CEM I - SR3 42,5 N
Setting TIme (Initial) min ≥ 60
Soundness (Expansion) mm ≤ 10
Compressive Strength 2D MPa ≥ 10
Compressive Strength 28D MPa ≥ 42.5

Chemical Properties

CEMENT STANDARD SPECIFICATIONS LIMITS

Property CEM I - SR3 42,5 N
Loss on Ignition % ≤ 5.0
Insoluble Residue % ≤ 5.0
Sulphate Trioxide (SO3) % ≤3
Chloride Content (CL) % ≤ 0.10

22
El Salam Bridge connecting Africa and Asia

Storage
> Cement bags should be stored in a dry place and kept away from humid environments.
> Bags must be stacked on wooden pallets.
> Cement bags should be protected from humid and wet weather.
> Do not stack more than 8 bags on top of each other.

Expiration Date
> 6 weeks from packaging date, provided that it’s properly stored.
> All cement should be re-tested before use after this period.

Packaging
50 kg 2 Ply Craft Paper Bags or Bulk Orders.

23
 i.idro DRAIN

Description
i.idro DRAIN is a dry ready-mixed product for continuous paving applications. The products
features an excellent draining capacity ensured through an accurate selection of the ag-
gregates and the specific action of the cementitious binder used in the mix. The drainage
capacity of i.idro DRAIN can be 100 times as high as that of native soils.

Application
i.idro DRAIN is used for continuous paving systems requiring high drainage performance.
The careful selection of top-quality aggregates - which may be naturally grey or white
or pigmented by the user - offers a valuable aesthetic plus. i.idro DRAIN can be used for
sidewalks, trails, parking lots, cycle lanes, low-volume roadways, walkways and alleys, en-
vironmentally protected roads and areas subject to fire hazards. As demonstrated through
comparative tests performed by the DIIAR laboratory with Milan’s Politecnico, the very high
drainage capacity of i.idro DRAIN exceeds that of naturally-available loose materials like
sand, clay and silt, and, according to the maximum size of aggregates used, it equals or even
exceeds that of traditional water-draining asphalt pavements.

i.idro DRAIN’s drainage capacity varies as a function of the particle size distribution adopted
for its formulation. The presence of voids, which may vary from 15% to 25%, ensures flow
rates from 200 l/m2/min to over 1000 l/m2/min. Thanks to its sustainability characteristics,
i.idro DRAIN can contribute to earning LEED points.

Traditional pavement i.idro DRAIN pavement

1.000 litres/smq./minute

24
Benefits
More nature, less pollution
i.idro DRAIN returns rain and stormwater to the ground thus replenishing aquifers and al-
lowing water conveyance through special sub-service drain pipes.
Unlike draining asphalt concrete pavements, i.idro DRAIN contains neither oils nor other
polluting agents that might flow into nearby streams, lakes, rivers, or seas.

Better micro-climate, greater comfort

Exploiting albedo, i.e. the reflecting power of a light-coloured surface, combined with
greater air circulation, i.idro DRAIN can help reduce the surface temperature by up to 30°C
compared to asphalt pavements, thus ensuring greater urban comfort (heat island effects).

Less risk, more safety

As compared to an asphalt pavement, i.idro DRAIN can resist fire and is specially suited for
areas subject to fire hazards. i.idro DRAIN makes circulation for both pedestrians and ve-
hicles safer as it lowers hydroplaning and ice-skidding risks by promoting stormwater flow
and reducing runoff.

Less cost, longer life

i.idro DRAIN allows reducing cost of stormwater treatment as well as sewage system and
pavement surface maintenance. In addition to keeping its aesthetic as well as physical and
chemical properties unchanged over time, i.idro DRAIN can also prevent such commonly
recurring surface deterioration phenomena as channels or ruts, corrugations and shoving.

Pigmentable
Any pavement made with i.idro DRAIN can be custom-made by adding natural pigments
that give the mix a smooth homogeneous colour.

25
 i.design 
HELWAN WHITE
CEM I / 52.5 N

Description
i.design HELWAN WHITE differs from grey cement mainly in color. It is made of selected raw
materials containing negligible levels of iron and manganese oxides.

Main Application
i.design HELWAN WHITE is primary used for architectural and structural purposes such as
pre-cast curtain walls and facing panels, terrazzo surfaces, stucco, cement paint, tile grout
and decorative concrete. It is recommended wherever white or coloured concrete or mortar if
desired. In case of application in concrete, the selection of the aggregates has to be carefully
done and the curing time strictly controlled to secure the whiteness of the final product.

Standard Specification
The cement is produced according to Egyptian standard ES 4756/1-2013 and complies with
European specification EN 197/1-2011.

Physical and Mechanical Properties

CEMENT STANDARD SPECIFICATIONS LIMITS

Property CEM I / 52.5 N
Setting TIme (Initial) min ≥ 45
Soundness (Expansion) mm ≤ 10
Compressive Strength 2D MPa ≥ 20
Compressive Strength 28D MPa ≥ 52.5

Chemical Properties

CEMENT STANDARD SPECIFICATIONS LIMITS

Property CEM I / 52.5 N
Loss on Ignition % ≤ 5.0
Insoluble Residue % ≤ 5.0
Sulphate Trioxide (SO3) % ≤ 4.0
Chloride Content (CL) % ≤ 0.10

26
Bibliotheca Alexandrina

Storage
> Cement bags should be stored in a dry place and kept away from humid environments.
> Bags must be stacked on wooden pallets.
> Cement bags should be protected from humid and wet weather.
> Do not stack more than 8 bags on top of each other.

Expiration Date
> 6 weeks from packaging date, provided that it’s properly stored.
> All cement should be re-tested before use after this period.

Packaging
50 kg 2 Ply Craft Paper Bags or Bulk Orders.

27
 i.design 
WHITE OASIS
CEM II / B-L 42.5 N

Description
i.design WHITE OASIS is a type of CEMI Portland cement that differs from grey cement
mainly in color. It is made of selected raw materials containing low levels of iron and man-
ganese oxides.

Main Application
i.design WHITE OASIS is used for decorative and architectural applications such as color fa-
çades and textured works, terrazzo surfaces, stucco, cement paint and tile grout. It is especial-
ly appropriate wherever white or color mortar is desired. Ensure the strict curing instructions
are followed to achieve the desired level of whiteness. it should not be used in the founda-
tions or reinforced concrete works as per the EOS restrictions.

Standard Specification
The cement is produced according to Egyptian standard ES 4756/1-2013 and complies with
European specification EN 197/1-2011.

Physical and Mechanical Properties

CEMENT STANDARD SPECIFICATIONS LIMITS

Property CEM II B-L 42.5 N
Setting TIme (Initial) min ≥ 60
Soundness (Expansion) mm ≤ 10
Compressive Strength 2D MPa ≥ 10
Compressive Strength 28D MPa ≥ 42.5

Chemical Properties

CEMENT STANDARD SPECIFICATIONS LIMITS

Property CEM II B-L 42.5 N
Sulphate Trioxide (SO3) % ≤ 3.5
Chloride Content (CL) % ≤ 0.10

28
Madinaty

Storage
> Cement bags should be stored in a dry place and kept away from humid environments.
> Bags must be stacked on wooden pallets.
> Cement bags should be protected from humid and wet weather.
> Do not stack more than 8 bags on top of each other.

Expiration Date
> 6 weeks from packaging date, provided that it’s properly stored.
> All cement should be re-tested before use after this period.

Packaging
50 kg 2 Ply Craft Paper Bags or Bulk Orders.

29
 i.design EFFIX

Description
i.design EFFIX is a mortar with very high mechanical and aesthetic performance that com-
bines the durability typical of a cementitious material and the workability of a plastic ma-
terial. Developed for non-structural concrete elements of refined aesthetic value, i.design
EFFIX is a real source of inspiration for architects and designers.

i.design EFFIX CREA is a ultra high performance mortar designed to cast thin elements char-
acterized by fine details. The high-quality surface finish, available also with shiny texture,
can turn cement into highly aesthetic and superior quality products, expression of contem-
porary design.

i.design EFFIX ARCA is a ultra high performance fibre-reinforced mortar featuring high
compressive and flexural strength, especially developed for the production of precast clad-
ding panels for external façades and non-structural architectural elements.

Main Application
i.design EFFIX CREA is designed to manufacture non-structural elements with high aesthetic
value for interior design, indoor and urban furniture such as kitchen & bathroom counter-
tops, bathware and tiles. It is also ideal to create artworks and jewels

i.design EFFIX ARCA is perfect for manufacturing precast elements for outdoor installations
where resistance, lightness as well as aesthetic and architectural value are a requisite. It is
ideal for façade cladding, with or without thermal insulation, destined to New Buildings &
Renovation

The photocatalytic effect

i.design EFFIX can be formulated by adding the innovative TX Active® that makes the final
work self-cleaning and smog-eating.

30
Parabola Collection by Max Stopa Wall made by Naullet

Benefits
> High strength and great durability typical of a cementitious material ensuring:
- greater resistance to weathering agents (rain, wind, sun, ice) and to mechanical impacts
- good thermal insulation
- fire resistance
> Great workability and flexibility similar to those of a plastic material. Its high fluidity allows
the ability to copy each minor and tiny detail of the formwork.
> Outstanding texture of a mineral material that can be smoothed, polished, pigmented
and waxed to achieve an exceptional aesthetic surface finish
> Minimum thickness thanks to its impressive mechanical properties
> Ease of customization: being white, a wide variety of colours is possible by adding inor-
ganic pigments
> High quality production: the precast technology guarantees regular panel production
featuring enhanced replicability

31
 i.active COAT

Description
i.active COAT is a new generation of cement-based coatings for both indoor and outdoor
use featuring surprising performance thanks to TX Active®, the innovative photocatalytic
technology patented by Italcementi.
Photocatalysis is a natural phenomenon in which a substance, known as a photocatalyst,
uses either natural or artificial light to activate a strong oxidizing reaction that turns nox-
ious organic and inorganic substances into harmless compounds.
In a nutshell, photocatalysis works as an accelerator of an oxidation process that already
exists in nature. It promotes faster decomposition of pollutants and prevents them from
accumulating on surfaces., it ensures such properties as: depolluting and self-cleaning
properties.

Main Application
Finishing indoor and outdoor vertical surface (residential building, commercial building,
industrial building, concrete structure, masonry, walls and ceiling, tunnel, multy -storey
car park).

* in case of indoor application, the activation of photocatalytic process needs the presence of sufficient sunlight
and/or dedicated artificial light.

32
Magnet by Libeskind

Benefits
Enhanced aesthetics
The i.active COAT range of cement-based coatings products comes in different particle siz-
es for hand and spray application. Whatever the chosen solution, i.active COAT guarantees
smooth surface finishing and great aesthetic quality.

Forever white and Original colour maintained over time

By combining the action of light with the TX Active® photocatalytic technology, surfaces treated
with i.active COAT can decompose the organic substances and microorganisms that soil surfac-
es, thus ensuring aesthetic quality over time combined with greater cleanliness and brilliancy.

Smog-eating,depolluting performance and Better air quality

i.active COAT decomposes pollutants produced by human activity (e.g. industrial facilities,
motor vehicles, house heating systems) making buildings cleaner and improving air quality.
i.active COAT proves, therefore, to be particularly helpful at sites where air ventilation is quite
difficult, e.g. inside tunnels.
For example, measurements made on the Umberto I Tunnel in Rome - fully treated with pho-
tocatalytic coat - showed an average NOx reduction of 25%.

Always active
Evenly distributed across the cementitious matrix, the TX Active® catalyst is neither consumed
nor used up, and ensures a continuous and enduring photocatalytic process.

Pigmentable
Any coating made with i.active COAT can be custom-made by adding natural pigments that
give the mix a smooth homogeneous colour.

Easy to apply
i.active COAT is applied like traditional coatings and requires no special application tools.

33
 i.active BIODYNAMIC

Description
i.active BIODYNAMIC is a high performance, highly flowable cement mortar for manufac-
turing non-structural architectural precast elements featuring thin sections and complex
shapes.

Main Application
> Aesthetically prestigious elements
> Precast elements with a high-quality texture
> Non-structural architectural elements
> Panels for composite façades with very complex shapes
> Panels for curtain walling systems

Benefits
Bio and active
i.active BIODYNAMIC is a self-cleaning and pollution-reducing cement mortar based on Ital-
cementi’s patented TX Active® technology. It is made of 80% recycled aggregates, including
Carrara marble scrap. It is fully recyclable after use as an inert material.

Dynamic and injectable

Its high flowability (injectability) allows for the creation of complex shapes like those of the
panels devised for Palazzo Italia at EXPO 2015.
Its peculiar workability makes i.active BIODYNAMIC particularly suitable for injection mould-
ing, a manufacturing process enabling the biodynamic cement mortar to flow smoothly
into the moulds with significant energy saving and consequent cost reduction.
The initial fluidity of i.active BIODYNAMIC is three times greater than that of ordinary ce-
ment mortars.

So beautiful and smooth

The cement mortar’s compact matrix and minimal porosity ensure very low surface rough-
ness. Surfaces made with i.active BIODYNAMIC are very smooth, resembling marble or
even reflective glass, and extremely pleasing to look at and touch. With the addition of
coloured inorganic pigments and/or fine aggregates, elements can be produced in a va-
riety of colours.

Strong and durable

Compared with ordinary cement mortar, i.active BIODYNAMIC offers twice the compressive
and flexural strength. Thanks to the compact matrix and the low porosity, precast elements
made with i.active BIODYNAMIC have very low water absorption, greater durability and
enhanced resistance to weathering.

34
Palazzo Italia at EXPO 2015

i.active BIODYNAMIC was developed at i.lab, the Italcementi Innovation Centre sited at the
Kilometro Rosso Science and Technology Park, where researchers and engineers devoted
12,500-plus hours to creating this unique product. It is this cement’s outstanding workabil-
ity that made it possible to build the inventive structures of Palazzo Italia at EXPO 2015.

Designed by Nemesi & Partners, the 35-m-tall Palazzo Italia is the iconic place of EXPO 2015
and one of the few structures that will remain on the site after the event is over. Its sculp-
tural forms are enhanced by the building envelope recalling the branches of a thick forest:
more than 750 individual biodynamic cement panels installed one by one on the external
wall to create a uniquely spectacular effect.

ORDINARY CEMENT MORTAR* BIODYNAMIC

Initial fluidity 100 mm > 300 mm
Compressive strenght 30 Mpa > 60 Mpa
Flexural strenght 5 Mpa > 10 Mpa
* Mortar for traditional applications, i.e. a mix of hydraulic binder, aggregates, water and - possibly - admixtures,
with a water/cement ratio greater than 0.5

35
 i.light

Description
i.light is a precast concrete panel that can transmit light. Formed by bonding special resins
in an innovative cementitious matrix, i.light not only lets natural and artificial light in, but
it also allows the human eye to reconstruct images of objects placed behind the panel, with
no change in colour and creating an amazing transparent effect.

Main Application
i.light is a most versatile material that can be designed in custom size and colors vis-à-vis the
cement-based component and the transparent polymer-based inserts.(1)
i.light can be used for non-load bearing elements such as roof coverings, decorative ele-
ments, walls, partitions on balconies & terraces, stairways and interior design items. i.light
panels are installed by fastening them to adequate supporting substructures.

i.light is a precast panel that combines the strength of cementitious materials and the trans-
parency effect typical of glassy materials. i.light revolutionizes the concept of cement wall
experience, turning it from a “darkening/dimming” element into an innovative light vector.

i.light i.light

i.light allows both

light cone and reflected
light to pass through

The special plastic or vitreous matrix inserts - depending on the type of i.light panel chosen
– allow light to flow homogeneously through the whole cementitious element. This is pos-
sible thanks to the panel’s enhanced ability to capture both indirect and reflected light and
bring it to the interior, which gives resulting walls an ever changing appearance with light
playing an amazing show.

(1) Variations may require technical assessment by the parties involved.

36
Italian Pavilion at Shanghai Expo 2010

Benefits
Luminous and sustainable
During daytime, exterior light filters through the i.light walls generating valuable energy
savings, while changing levels of sunlight create an ever new and striking visual experience.
At night, internal light filters towards the outside offering a spectacular play of light and
shadow.

Durable and recyclable

Experimental tests have shown that the durability of i.light panels is comparable to that of
traditional precast panels, having as a long life cycle as that of the building. Moreover, once
dismantled, i.light panels do not require any special treatment and can be wholly recycled.

Versatile
i.light is a highly versatile architectural element. It can be used for both internal and ex-
ternal lighting solutions. Panels are available in different shapes, sizes and colours, letting
designers’ imagination run wild.

Transparent, forever
i.light panels can resist the aging effect of UV rays, guaranteeing that original transparency
is maintained over time. No particular maintenance is required.

37
 Bellezza.

PALAZZO ITALIA

Each creation is the result of a mediation between the freedom of an idea and the constraint of matter.
However, there are materials that create their own shapes. The biodynamic cement developed by
Italcementi and used for building Palazzo Italia at Expo 2015 springs from the innovation capacity
of the cement industry. Such a complex and aesthetically exceptional structure has only been possible
thanks to the outstanding plasticity of i.active BIODYNAMIC. What Pier Luigi Nervi called “The most
beautiful material that humanity has ever invented” has demonstrated that matter has its own
aesthetics when the designer and the producer accept the ongoing challenge of research and innovation.

www.i-nova.net

Photo: Mario and Pietro Carrieri
i.active BIODYNAMIC is a high performance,
extremely flowable cement mortar, ensuring a striking
aesthetic value. Its outstanding workability made it
possible to create the complex structures of Palazzo
Italia at EXPO 2015.

80%
recycled material
aggregates made of Carrara marble
scrap for enhanced brightness

3 times more fluid

than an ordinary cement mortar

2 times stronger
than an ordinary cement mortar

Discover the range of i.active photocatalytic products based on the TX Active® technology patented by
Italcementi and featuring depolluting, self-cleaning, bacteriostatic and odour-eliminating properties.

ULTRA HIGH ULTRA HIGH PHOTOCATALYTIC VERY HIGH HIGH STRENGTH

PERFORMANCE PERFORMANCE COATING FOR STRENGTH CLASS CLASS CEMENT IDEAL
MORTAR FOR MORTAR FOR VERTICAL USE CEMENT IDEAL FOR FOR MORTAR AND
FAÇADE CLADDING INTERIOR DESIGN PRECASTERS CONCRETE
PANELS AND URBAN
FURNITURE

www.i-nova.net
 Suez Cement Company

KM 30- Maadi/Ein Soukhna Road

P.O. Box 2691- Cairo, Egypt
Phone 002 02 25222000
Fax 002 02 25222067
www.suezcement.com.eg

November 2015
www.i-nova.net
Italcementi Group
With sales amounting to about 4.1 billion Euro, Italcementi Group is one of the world’s leading cement producer.
The Group’s companies combine the expertise, know-how and cultures of 22 countries across four continents.

Italcementi Group is a member of WBCSD, the World Business Council for Sustainable Development, and has
adhered to the UN Global Compact, a strategic initiative promoted by the United Nations to align companies’
operations and plans with universally accepted principles in the areas of ethics.

The business strategy of the Group is focused on two fundamental assets: research and innovation. This vision,
with a multidisciplinary approach to research, has enabled Italcementi Group to develop cutting-edge high-tech
products – photocatalytic and transparent cements, for instance - and realize state-of-the-art buildings like i.lab,
the Group’s new Research & Innovation centre, designed by Architect Richard Meier and certified Leed Platinum.
Investment in new products, solutions and services to best meet the needs of the building community as well as
customer focus are the Group’s strengths. That is why the company is committed to continuously developing new
marketing tools able to foster an even more effective and satisfactory relationship with the customer.

i.nova
is the innovative market approach adopted by With i.nova Italcementi Group confirms its focus on
Italcementi Group to offer its innovation leadership customers placing them at the center of a strategy
to the building sector. i.nova groups all products aimed at providing solutions (yield) according to their
(different types of cement, concrete, mortar and needs instead of simply selling a product (best price-
lime) in 11 performance families which simplifies best product approach).
the purchasing process and ensures the same easily
understandable approach based on a common
language for all customers of the world markets.
The i.nova brand system is designed as an
explanatory guide that uses a direct and intuitive
visual language able to provide customers clear and
simple information on the Group product ranges, so
that the right solution can be immediately identified.