Conclusion

Burger King is known for its innovative and quality products, high standard service, and
operational excellence. To remain competitive, Burger King must differentiate itself from its
competitors. Burger King must maintain its global perspective and continue with its market
expansion strategies. The changing consumer preferences and demands to be satisfied. To do
that, Burger King must develop their product line in Bangladesh, where people across the
country can enjoy the great and healthy flame-grilled taste of Burger King products.