THE DIMENSIONS

INFLUENCE TO THE
INCREASING OF
ONLINE SHOPPING
MGT648
Prepared by
SYAZWANI ISMAIL
SITI SARAH AHMAD ZAIDAN
SITI NABILA HUDA AZMI
MAHIRAH MAZLIZAM
 Introduction
Mobile devices have created a fragmented buying journey, and

have fundamentally changed the way we think about commerce

and brands that serve us. The growth of e-commerce has been

increased tremendously along with the rapid development in

technology within these recent years.

 Problem Back then, the growth of digital economy are
Statement moving slowly in Malaysia. However now, the
growth of the digital economy has widespread
and it is widely accepted by the consumer.

Consumer reliance on technology rapidly

increase after online seller has reflect the
essential dimension such as product quality,
website and security.
Research
Question
What are the attributes that
influence customer’s intention to
buy online?    
What is the is a relationship
between product, website and
security on online shopping?
 Research
Objective
To determine the
attributes that
influence customer’s
intention to buy online. 
To examine if there is a
relationship between
product, website and
security on online
shopping.
SUMMARY OF
LITERATURE
REVIEW
strong consumer demands
buyers feel very convenient
independent variable criteria
evaluated based on the
customer’s willingness
INDEPENDENT VARIABLES

Research
Product Quality &
Variety Framework
DEPENDENT VARIABLES

The Increasing Number

Website
of Online
Design
Shopping

Security
Methodology
Data collection method
Primary: questionnaire (two parts;
respondent's demographic
information and independent &
dependent variables.
Secondary: website article, published
research, articles, journal, news, etc.
Research design
Using quantitative research and
descriptive research was adopted.
Sample location: UiTM Puncak Alam
Target population: FBM students
Self administered survey method.
Research design
Probability sampling technique
Statistical analysis using IBM SPSS
Statistics 23 software
Data Analysis
NOITCAFSITAS
REMOTSUC
ELBAIRAV TCUDORP
& YTILAUQ TCUDORP
NGISED ETISBEW
YTIRUCES
 CONCLUSION
This research could help to enhance the significant relationship
between product quality & variety, website design and security
which it has influence to the increasing of online shopping. We
believed that by understand the dimension of the increasing
online shopping able to benefit the growing market of online
shopping or e-commerce.