How to make a great podcast trailer - Anchor - Medium 30/11/19 15(18

How to make a great podcast trailer

Anchor

With Anchor Trailers, itʼs easier than ever to

create a great podcast trailer. But if youʼre not
quite positive where to start, weʼve got you
covered with best practices and inspiring
examples.
Recording a podcast trailer boosts the discoverability of your show and
gives you the opportunity to hook new listeners by giving them a sneak
preview. Here are some things to keep in mind when creating your
podcast trailer:

Keep it under one minute.

Your trailer is an elevator pitch. Itʼs a chance to quickly grab your
audienceʼs attention and convince them to keep listening. Start by setting

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your intention within the one-minute time limit and try to capture the
message of your show as concisely as possible.

Introduce yourself.
Whatʼs your background? Whatʼs your role in the podcast? What inspired
you to make this show in the first place? If youʼre an expert on a particular
topic, let us know. Your trailer is a chance to tell your story and attract
new listeners by sharing your passion and personality.

Introduce your show.

Nowʼs your chance to give a quick overview of your podcast so that
listeners know what they can expect from full-length episodes. Is your
podcast a weekly interview show? A true crime series? Maybe the first
half of your podcast is dedicated to reading astrology forecasts, and the
second half is where youʼll answer listener-submitted questions. No
matter your format, categorizing your show upfront provides helpful
context to listeners and podcast platforms, who may decide to feature
your show in their apps, emails, social accounts, and marketing materials.

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And oh yeah, donʼt forget to let people know the name of your show.

Itʼs your podcast, but shorter.

Try to incorporate everything you would normally include in a full-length
episode of your podcast, but pare it down to a single minute. If your
podcast uses the same opening theme in every episode, include it in your
trailer. If youʼre always bantering with a co-host, bring them along and try
to capture that dynamic in your trailer recording. Maybe youʼre just
starting out and havenʼt decided on background music, or production
elements, or the exact tone of your show. Thatʼs okay. Your trailer is an
opportunity to explore and consider the sounds and elements you might
want to maintain in future episodes.

Sell your strengths.

Go ahead and make your case. What makes your podcast special? What
can people expect to gain by listening to your show? Why should people
listen to your podcast over others? Answering these questions for
yourself is a helpful way to focus the content of your trailer and lean into
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How to make a great podcast trailer - Anchor - Medium 30/11/19 15(18

the most appealing aspects of your podcast.

Include a call-to-action.
The ultimate purpose of your trailer is to promote your podcast, so be
sure to give listeners clear instructions on what to do next: listen to your
show! If youʼve got a starting point in mind, direct them to a particular
episode. Encourage people to follow you on Spotify, or subscribe
everywhere your show is available. Whatever action you want people to
take after they listen to your trailer, make sure to call it out.

Create a trailer video.

When you record a trailer using Anchor, weʼll automatically transcribe
your words into a beautiful, animated video that you can use to promote
your podcast. Embed it on your website, post on social, and share it all
over the world. You never know where your future listeners may be.

And remember: if your podcast evolves and you want to change your
trailer at any point, you can re-record it whenever.

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To start growing your podcast audience, open up the Anchor app and
record a trailer now. And if youʼre looking for even more trailer tips, check
out these great examples weʼve curated:

Trending Trailers, a playlist by Anchor on Spotify

Looking for more Trailers support? Head over to our help page for
assistance.

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