98%

97%

74%
69%
56%
47%
52%
42%
35%
28%
33%
29%
27%
21%
19%
16%
12%
8%
10%
11%
9%
8%
8%
7%
7%
6%
5%
5%
 39%
32%
36%
35% 27%
25%
26%
25%
26%
20% 24%
23%
13% 22%
12% 21%
21%
21%
10% 19%
14% 18%
16%
8% 16%
12%
10% 11%
11%
12%
10%
11%
5%
4%
 81% 45%
75%
58%
7%
9% 38%
6% 43%
10%
5% 30%
4% 37%
2% 29%
3% 45%
0% 27%
0% 41%
27%
37%
16%
21%
22% 10%
35% 12%

16% 8%
25% 8%
13% 6%
19% 10%

11% 6%
17% 9%
10% 6%
14% 9%

6% 4%
8% 4%
5%
7%
 32% 48%
28% 48%

22% 45%
21%
45%
20%
26% 39%
37%
8%
7% 28%
26%
7%
7% 23%
19%
7%
7% 22%
4% 22%
4%
11%
11%

11%
13%
 88% 71%
86% 88%
87%
88%
68% 51%
61% 64%
64%
66%
43% 32%
36% 40%
36%
36%
31% 18%
20% 28%
24%
26%
29% 19%
26% 27%
26%
27%
28% 16%
25% 27%
27%
29%
28% 17%
26% 27%
31%
33%
28% 22%
23% 27%
25%
26%
27% 16%
16% 21%
24%
28%
23% 13%
23% 20%
25%
26%
22% 20%
22% 21%
19%
18%
22% 11%
22% 21%
25%
27%
21% 14%
19% 22%
16%
15%
20% 15%
15% 19%
14%
14%
19% 9%20% 19%
21%
21%
TECH & WEB

84% 73% 83%

80% 81%
81%
71% 73% 69%
71% 74% 72%

17% 15% 15%

15% 16%
16%
10% 3% 9%
5% 10%
12%
8% 5% 6%
7% 7%
7%
8% 3%9% 8%
11%
11%
4% 1% 4%
3%
3% 4%
4% 2% 4%
6%
5% 8%
3% 1% 3%
5%
5% 4%
2% 0% 2%
4%
5% 3%
 34%

18% 66%
56%
37%
37%

25% 29%
27%
10%
21%
10% 22%
5%
19%
24%
8%
4%
16%
20%
3%
1%
5%
5%
 21 21 21
16 18 17
15 17 16
11 15 13
14 12 13
8 9 8
13 12 12
9 8 8
13 11 12
11 8 8
13 11 12
8 10 8
12 11 11
11 8 8
12 11 11
8 8 9
12 9 10
7 9 12
11 9 10
7 9 10
11 8 10
8 12 8
10 7 10
8 7 9
8 7 7
8 8 7
8 6 7
9 7 8
8 5 7
7 6 7
 58% 42%
56% 47%

29%
32%
49%
52%
7% 42%
7% 43%

29%
34%

26%
7% 26%
5%
36% 22%
21% 26%

36% 21%
28% 24%
7%
21% 16%
18%
3%
20% 15%
15%
9%
3% 14%
17%
 40% 44%47%
36%31%
37%
14%13%
4% 5%
93%
94%

44%
74% 51%
77%
21%
42% 17%
39%

13% 16%
12% 14%

4% 9%
7%
5%

4% 4%
5% 3%

1%
2%
 55%
60%
33%
37%
27%
28%
26%
25%
20%
24%
37%
20% 36%
23%
20%
21%
19% 35%
22%
37%
19%
21%
18%
18%
30%
18% 31%
19%
18%
21%
14%
16%
13%
13%
9%
9%
9%
11%
7%
8%
 69% 12% 5% 11%
66% 12% 14% 12%

62% 10% 8% 9%
61% 9% 7% 9%

48% 9% 8% 9%
47% 6% 8% 7%

34% 8% 4% 7%
36% 9% 7% 9%

6% 4% 6%
21% 5%
22% 7% 6%

5% 4% 5%
21% 6% 8%
22% 11%

5% 3% 3%
21% 7% 7%
23% 7%
5% 3%
21% 4% 0%
1% 3%
22%
4% 3%
7% 2% 0%
1% 2%
9%
4% 6%
5% 5% 5%
6%
 63% 45% 54%
35% 49%
61%

52% 39% 45%

31% 36%
41%

51% 38% 42%

29% 36%
44%
45% 32% 42%
42% 26% 37%

38% 27% 32%

20% 25%
29%

26% 25%
23%
26% 24% 25%

25% 19%
21% 13%
11% 16%

21%
10% 14%
18% 10% 13%

9%
10% 7%
6% 7%
13%
8%
7%
8% 8% 5%
8%
 39% 49%
33% 47%
35% 41%
29% 38%
40%
38%
26%
32%
32%
30%
28%
26% 30%
28%
23% 28%
24%
21%
18% 26%
26%
15% 21%
21%
18%
20% 21%
20%
15%
15% 19%
19%
10%
10%
9%
8% 41% 47%
52%
7% 51% 46%
41%
7%
5% 24% 18% 22%
6% 29% 27%
25%
4%
5% 11% 10% 10%
10% 10%
3% 11%
3%
6% 6%
6%
3% 5% 5%
4% 6%
7% 15%
25% 11%
6% 16%
 23% 27% 21% 26%
10% 10% 15% 16%
4% 3%
05:00-07:00 07:00-09:59 10:00-17:00 17:00-20:00 20:00-05:00

18% 21% 16% 20%

8% 9% 12% 13%
3% 2%
05:00-07:00 07:00-10:00 10:00-17:00 17:00-20:00 20:00-05:00

21% 24% 19% 23%

9% 10% 14% 14%
4% 3%
05:00-07:00 07:00-10:00 10:00-17:00 17:00-20:00 20:00-05:00

19% 20% 17% 20%

7% 7% 12% 13%
4% 4%
05:00-07:00 07:00-10:00 10:00-17:00 17:00-20:00 20:00-05:00

15% 15% 14% 15%

6% 4% 11% 12% 3% 2%
05:00-07:00 07:00-10:00 10:00-17:00 17:00-20:00 20:00-05:00

17% 17% 16% 18% 11% 12%

7% 6% 3% 3%
05:00-07:00 07:00-10:00 10:00-17:00 17:00-20:00 20:00-05:00
FAMILIES WITH KIDS| ENTERTAINMENT

57% 70%
46% 71%
43%
44% 11%
11%
30%
24% 10%
10%
28%
32% 8%
24% 8%
22%
21% 7%
18% 8%
20% 3%
20% 3%
17%
17% 2%
3%
16%
17%
15%
13%
13%
15%
8%
10%
8%
9%
Devices with Internet connection

20% 9% 15%
20% 9% 15%
10% 4% 7%
10% 8%
6%
5% 3% 4%
4% 4%
3%
4% 1% 2%
4% 2% 3%

4% 1% 3%
4% 3%
1%
Devices w/o Internet connection

78% 64% 71%

74% 58% 66%
18% 15% 17%
19% 14% 17%

17% 12% 14%

17% 11% 14%

7% 5% 6%
7% 4% 6%

3% 1% 2%
4% 2% 3%
 55%
49%

34%
30%

31%
27%

26%
24%

21%
21%

19%
19%

19%
18%

13%
8%
 21% 14% 22%
15% 19% 16%
15% 12% 14%
14% 17% 15%
10% 7% 10%
3% 4% 4%
10% 11% 11%
3% 6% 4%
8% 4% 7%
3% 4%
5%
7% 1%
3% 6%
2%7% 2%
1% 7%
4%
4% 4%
7% 4% 8%
2%
3% 3%
7% 1% 6%
1%
2%
2%
7% 6%

6% 6%

6% 4% 7%
3% 3%
3%
6% 6%

6% 4% 6%
6% 7%
8%
6% 3% 8%
2% 2%
3%
 34% 36% 27% 27%
20% 20% 12% 10%
6% 7%

11%
12% 9%
10% 7%
6% 10%
8%
6% 10%
9% 8% 10%
4% 11% 10%
5% 9%
10% 6% 8%
4% 9% 10%
5% 6% 4%
4% 9% 5%
6% 8%
4% 4%
3% 0% 3%
1% 4%
4% 5%
3% 4% 1% 3%
3% 3% 3%
3% 3%
4% 1% 3%
4%
3% 4% 3%
2% 2% 3% 3%
3%
3% 2%
2% 3%
2% 1% 3%
2% 2% 1% 1%
3%
2% 2% 3% 1%
2% 2% 3%
3%
2% 1%
3% 3% 1%
2% 2% 3%
2% 1% 1%
2% 2% 3%
2% 2%
2% 1%
2% 2% 3% 1%
2%
2%
2%
1% 1% 3% 1%
2% 2% 2%
 35% 37% 25%
12% 12% 16% 15% 23% 13% 12%

27% 16% 21%

5% 28% 16% 24%
4%
17% 10% 16%
4% 21% 12% 18%
4%
15% 17% 14%
3% 18% 16%
4% 17%
13% 9% 11%
3% 15% 9%
3% 13%
3% 11% 6% 9%
7%
3% 10%
12%
3% 9% 4% 6%
5%
3% 8%
9%
2% 7% 6% 6%
6%
3% 11%
3% 9%
2% 7% 4% 6%
2% 7%
0% 6%
2% 2% 0% 1%
2% 2% 1%
2% 2% 2% 1%
1% 3% 2%
2%
1% 2% 0% 1%
1% 0% 0% 0%
1% 1% 0% 1%
1% 2% 2%
1%
32% 30% 26% 35%
23% 22% 21% 24% 24% 31%
17%12% 18%12% 19% 19%
9% 5% 3% 9% 3% 8% 4% 4% 3% 9% 4% 9% 4% 9% 2% 9% 2%
2% 6% 2%

11% 5%
11% 5%
6% 4%
7% 4%
5% 3%
5% 3%
5% 3%
5% 3%
4% 2%
5% 2%
4% 2%
4% 2%

4% 1%
4% 2%

4% 1%
4% 1%

4% 1%
5% 1%

3% 1%
4% 1%
 12% 7%
11% 10%
8% 10%
12% 11%
10% 12%
14% 11%
9% 7%
8% 8%
10% 9%
8% 7%
10% 7%
5% 8%
7% 6%
8% 6% 7%
7%
5% 3%
4% 4%
3% 3%

12 5 10
11 8 12
7 7 6
7 7 6
5 3 4
5 5
6

3 1 2
2 2
2

3 2 2
2 3 3

0 1
2 1
1 1
 54%
45%
44% 79%
50% 80%

44% 67%
19% 33%

42% 50%
30%
16%
40% 48%
58%
38%
32% 48%
21%
29% 25%
54% 48%
8%
47%
44%
43%
30% 44%
57% 43%
34%
25%
60% 42%
39%
21% 41%
34%
56%
40%
21% 36%
55%
39%
55%
18%
56%
38%
18%
18%
41% 38%
27%
 53% 55%
45% 43%

3% 2%

24%
24%
11%
14% 3%3% 2%2% 1%1% 1%0% 0%0%

80% 81%

13% 15% 8% 4%

37%38%
20%20% 17%18%
4% 4% 1% 0%
45% 44% 44% 43% 41%
22% 25% 24% 23% 21%

44%
32% 31% 30%
28% 27% 28% 28% 26% 27%
23% 24% 24% 24% 25% 23%
23% 24% 22% 22% 23%
22%
 39% 40%
44% 44%

11% 34%
10% 32%

11% 31%
11% 26%

10% 12%
10% 11%

8% 8%
8% 7%

4% 7%
3% 3%

3% 6%
3% 5%

3% 4%
3% 4%

2% 4%
2% 3%

2% 3%
2% 3%
62%
47%
36% 35% 34% 33%
19% 19% 17% 17%

22% 21%
13% 15% 14% 14% 11% 13% 14% 17% 12% 12% 10%
17%
11% 13%
10% 11% 12% 11% 14% 15%
 72%
60%

9%12% 14%
7% 6% 5% 4% 4% 3% 4%

54%
51%
44%
42%
38%
37%
28%
28%

12%
12% 10%
8% 7%7% 5%4% 5%5% 4%4%
 10% 19% 22% 16% 33%
8% 19% 24% 16% 33%

3% 8% 19% 32% 38%

2% 9% 20% 33% 35%

2% 7% 13% 21% 56%

2% 6% 15% 23% 53%

2% 7% 12% 15% 64%

3% 6% 14% 15% 62%

6% 4% 8% 13% 70%
4% 4% 9% 12% 71%

1%
2%5% 13% 79%
2%3% 6% 15% 74%
 73% 65% 69% 65% 69% 64% 69% 61%
53% 46%

26%
19% 17% 18% 19% 16% 18%
12% 15%
16% 17% 13% 16% 14% 15% 15% 12% 15%
13% 9% 11% 12%
57%53%
43%40%
24%24%
6% 5% 4% 4% 3% 4% 2% 3% 2% 2%

74% 66% 31%

72% 62% 25%

54% 41% 24%

51% 41% 22%

37% 38% 12%

36% 37% 12%

12% 27% 38%

12% 25% 35%

10% 4% 30%
10% 4% 27%

6% 3% 29%
6% 3% 26%
 47% 46% 46% 44% 44%
23% 22% 26% 28% 24%

40% 39% 42%

36% 37% 35% 35%
33% 34%
29% 30%
27% 27% 25% 25% 26% 26%
28% 26%
20% 24% 23%
 69%
57% 51% 62% 49% 48% 48%
26% 29% 25%

47%
43%
38% 38% 38% 35% 38% 38% 37% 38% 38%
31% 25% 26% 28% 25%
26% 24%
25% 25%
23% 22%
 4%5% 23% 4%6%
23% 9% 10%
13% 15%
19% 20%
20% 17%

27%27% 26%27% 21%20%

15%14% 12%13% 9% 8% 7% 6% 6% 6% 6% 6% 5% 6%
53% 53%
45% 45% 46%
43% 37% 37%

67%
53% 67%
54%

31% 14%
30% 14%

6% 11%
6% 11%

5% 10%
5% 9%
3%
2% 2%
2%
2%
2%
1%
1%
 95%
97%
63%
69%
58%
47%
49%
42%
42%
29%
29%
28%
27%
21%
21%
16%
18%
11%
12%
8%
12%
7%
9%
6%
9%
8%
8%
5%
 56%
32%
14%
10% 53%
25%

28% 53%
25%
14% 45%
21%
28% 44%
35% 23%
42%
14% 21%
12% 36%
18%
12% 31%
20% 16%
27%
12%
22%
11%
22%
11%
10%
4%
 74%
75% 65%
11% 58%
10%
10% 52%
9% 45%
3% 47%
4% 41%
2%
3% 46%
0.2% 37%
0.1%
44%
43%
40%
37%
26%
43% 21%
35% 12%
27% 10%
25%
12%
23% 12%
19%
12%
21% 9%
17%
11%
15% 8%
14%
10%
10% 9%
7%
4%
9% 4%
8%
 45%
30%
48%
26%
37%
29%
28% 45%

30%
18%
37%
21%
23%
7%
7% 22%

23%
7%
7% 26%

6% 16%
19%
7%

3% 12%
4% 13%

9%
11%
 91%
88%
89% 90%
86% 87%

63%
66%
59% 60%
61% 64%

41%
36%
49% 38%
36% 36%

37% 32% 36%

33% 26% 31%
30% 14% 27%
24% 21% 23%
30% 26% 29%
27% 26%
26%
28% 29% 28%
26% 23% 25%
27% 32% 25%
29% 25% 27%
26% 27% 25%
26% 20% 24%
26% 21% 26%
13% 17% 15%
18% 42% 20%
8% 11%
17%
18% 28% 18%
27% 22% 25%
15% 28% 18%
12% 14% 12%
 85% 91%
80% 85%
81%
81%
82% 80%
74% 81%
72%
71%
19% 15%
15% 17%
16% 16%
16% 11%
9% 14%
11% 11%
15% 7%
3% 13%
5% 4%
12% 8%
4% 12%
5% 5%
12% 9% 10%
7% 7% 7%
12% 3% 10%
12% 5% 10%
11% 13% 11%
19%
18%
22%
8% 3% 7%
2%
3%
2%
6% 11% 9%
6%
5% 8%
1% 6% 2%
2%
2% 3%
 37
18
72%
56%

33%
37%

22
10 27%
27%

11
5 23%
22%
9
4 19%
24%
2
1
9%
20%

7%
5%
 12 16 13
16 18 17
8 3 6
11 8 10
8 7 7
8 8 8
6 6 6
11 12 12
6 11 8
9 13 11
6 6 6
9 7 8
6 7 6
6 6 6
6 6 6
7 7 7
6 5 6
9 8 8
5 6 5
5 6 6
5 8 6
8 10 9
4 7 5
6 8 7
4 7 5
7 9 8
4 7 5
8 9 9
3 9 5
5 7 6
2 9 4
6 8 7
 56% 38%
56% 47%

32%
32%

52%
8% 52%
7% 47%
43%

31%
34%

24%
9% 24%
5%
38% 22%
26%
25%
23% 18%
26% 26%

13% 18%
20% 18%
9% 15%
13% 17%
5%
6% 11%
15%
 40% 47% 44%
36% 38%
37%
14%
93% 9%
4% 4%
94%

86%
77% 48%
51%

34% 18%
39% 17%

8% 16%
12% 14%

6% 6%
5% 7%

5% 4%
5% 3%

3%
2%
 67%
60%
43%
37%
38%
28%
23%
24%
21%
22%
20%
21%
38%
19% 37%
21%
19%
21%
18% 37%
18%
36%
18%
25%
15%
23%
30%
15% 31%
13%
14%
19%
14%
16%
11%
11%
9%
9%
5%
8%
 75%
66% 21% 13% 19%
9% 7% 9%

65% 15% 28% 18%

61% 12% 14% 12%

11% 8% 12%
45% 9% 7% 9%
47%
11% 13% 12%
7% 7% 7%
37% 12%
22% 11% 10%
5% 6% 5%

8% 11% 9%
35% 6% 8% 7%
36%
7% 9%
6% 17% 8%
11%
33%
22% 7% 7%
4% 5% 4%
3%
23% 7% 8%
23% 6% 17% 8%
10%
6% 5%
4% 0% 3%
14% 2%
22% 7%
6% 9% 6%
5% 7%
6% 4%
9% 3% 7% 3%
3% 4%
 69% 61% 66%
29% 36%
41%

62% 52% 59%

26% 36%
44%

58% 48% 50%

31% 49%
61%

47% 33% 47%

35% 37%
42%

42% 28% 37%

20% 25%
29%

37% 22% 32%

11% 16%
21%

30% 13% 24%

6% 13%
18%

14% 10% 13%

24% 25%
26%
13% 9% 9%
10% 4%
6%

7% 5% 6%
4% 7%
8%
 53%
43% 47%
33% 34%
38%
34%
26% 32%
38%
32%
26% 29%
30%
29% 25%
26%
29%
29% 24%
24%
21% 23%
19% 21%
15% 22%
28%
14%
10% 19%
19%
11%
15% 17%
13%
11%
20%
5%
7%
5% 41% 47%
52% 47% 47%
8% 47%
4% 18% 22%
3% 24%
30% 21% 27%
4%
5% 11% 10% 10%
12% 13% 12%
3%
3%
6% 6% 6%
3% 6% 6% 6%
6%
7% 15%
5% 25%
15% 8%
 23% 21%
16% 20% 15% 14%
10% 7% 6%
4%
05:00-07:00 07:00-09:59 10:00-17:00 17:00-20:00 20:00-05:00

18% 16%
15% 17% 12% 12%
8% 4% 5%
3%
05:00-07:00 07:00-10:00 10:00-17:00 17:00-20:00 20:00-05:00

21% 19%
9% 13% 17% 14% 13%
5% 4% 5%
05:00-07:00 07:00-10:00 10:00-17:00 17:00-20:00 20:00-05:00

19% 17%
7% 9% 15% 12% 11%
2% 4% 4%
05:00-07:00 07:00-10:00 10:00-17:00 17:00-20:00 20:00-05:00

15% 14%
6% 6% 11% 11%
5%
3% 3%
05:00-07:00 07:00-10:00 10:00-17:00 17:00-20:00 20:00-05:00

17% 16% 13%

7% 2% 7% 11% 10% 3% 4%
05:00-07:00 07:00-10:00 10:00-17:00 17:00-20:00 20:00-05:00
 62% 63%
46%
71%
37%
17% 18%
11%
33%
15% 11%
10%
28%
32% 10%
27% 8%
17%
26% 9%
44% 8%
24% 4%
24% 3%
23%
18% 4%
3%
23%
22%
20%
13%
18%
20%
17%
10%
5%
9%
 37% 21% 31%
20% 9% 15%

19% 17% 18%

10% 6% 8%

6% 4% 6%
4% 2% 3%

6% 3% 5%
4% 3% 4%

5% 2% 4%
4% 1% 3%

73% 60% 69%

74% 58% 66%
28% 28% 28%
19% 14% 17%

16% 11% 14%

17% 11% 14%

10% 8% 9%
7% 4% 6%

5% 1% 4%
4% 2% 3%
 79%
49%

50%
30%

46%
27%

46%
24%

42%
21%

42%
19%

37%
18%

11%
8%
 24% 21% 26%
15% 19% 16%
19% 17% 20%
14% 17% 15%
12% 9% 12%
5% 8% 4%
11% 8% 11%
4% 6% 5%
11% 7% 10%
3% 6% 4%
10% 7% 9%
7%
5% 4%
10% 7% 8%
4%
6% 7%
9% 6% 8%
3%
8%
8% 6% 8%
3%
8% 5% 8%

8% 5%
4% 7%
8%

7% 5% 7%

6% 6%
5% 5%
5% 6%
4% 5%
3% 3%
3% 3%
 34% 32% 27% 31%
20% 19% 12% 13%
6% 4%

4% 12% 17%
11% 11%
9% 10%
3%
3% 10% 6%
6% 10%
8% 12% 10%
3% 10% 6% 8%
3% 9% 6% 8%
3% 5%
2% 9% 9% 9%
2% 10% 10%
1% 8% 2%
1% 6%
2% 5% 4%
4% 5%
6% 3% 5%
2%
2% 3% 6% 3%
2% 4% 3% 4%
1% 4% 4%
1%
2% 4% 3%
4% 2%
2% 3% 2% 3%
4% 4% 3%
1%
1% 3% 0% 3%
2% 3% 2%
2% 1% 1%
1% 1%
0.4% 3% 3%
1% 2% 2% 2%
1% 3%
1% 2% 1%
1% 2% 2%
1% 2%
1% 1% 1% 1%
1% 1% 1%
 35% 28% 23% 28%
12% 8% 16% 19% 13% 16%

Urban
5% 12% 28%
4% 30% 16% 24%
28%
4%
4% 22% 14% 21%
18% 16% 17%
3%
3%
20% 11% 18%
3% 12%
4% 21% 18%
3% 12% 4% 10%
3% 7%
12% 10%
2% 10% 7% 8%
3% 5%
2% 9% 8%
2% 10% 8% 9%
9%
2% 15% 13%
3% 4% 8%
8%
2%
3% 11% 6% 9%
6% 3% 5%
1%
1% 4%
7% 6%
1% 4% 3%
1%
1% 1%
2% 3% 3%
2% 1%
1% 0.4%
1% 2% 2% 2%
1% 2% 3% 2%
1% 3%
1% 2% 2%
2% 1% 2%
2%
41%
35% 31%
22%18% 26% 25% 24% 23% 23% 24% 24% 19%
8% 6% 12% 18% 19%
8% 3% 8% 6% 4% 6% 3% 12% 9% 9%
9% 4% 9% 6% 2%
4% 2% 2%

19% 12%
11% 5%
18% 9%
9% 4%
14% 5%
7% 3%
11% 4%
6% 2%
9% 4%
4% 2%
9% 4%
4% 2%
9% 3%
5% 2%
9% 3%
5% 1%
8% 3%
6% 1%
8% 2%
5% 1%
 32% 31% 30%
26% 23% 25%
17% 14% 15%
10% 14% 11%
11% 7% 10%
11% 10%
8%
11% 4% 9%
10% 8%
5%
10% 9% 10%
8% 6% 7%

9% 6% 9%
7% 7%
5%

6 6 6
11 12 12
5 3 4
7 6 6
4 5 4
5 5 5

1 1 1
2 3 3

1 0.4 1
2 1 2

4 2
1 2
2 2
 49% 81%
45% 80%
43%
19% 65%
33%
41%
50% 52%
25%
40%
38% 50%
30%
21% 37%
49%
58%
16% 36%
45%
33% 54%
23%
44%
9% 24% 44%
41%
23%
37%
64% 26%
57% 37%

63% 37%55%
56% 8% 36%
65% 34%
60%
35%
20%
55% 35%
55% 34%
35%
55% 13%
56%

51%
41%
 59% 53%
39% 45%
2% 3%

22%24%
10%14% 3%3% 2%2% 1%1% 1%1% 1%0.3%

85% 80%

3% 8% 12% 13%

42%37%
21%17% 17%20%
2% 4% 1% 1%
 47% 45% 44% 43% 43%
25% 24% 23% 22% 24%

46%

32% 29% 30%

27% 26% 28% 28% 27% 27% 26%
23% 24% 26% 25% 23%
23% 24% 22% 22% 23%
22%
 42%
44%
41%
44%
12%
11%
39%
32%
11%
10% 25%
26%
10%
10% 11%
11%
8%
8% 6%
5%
5% 4%
3% 3%
3% 4%
3% 4%

2% 4%
3% 7%

2% 3%
2% 4%

1% 3%
1% 1%
60%
47%
35% 34% 33% 32%
19% 19% 17% 17%

18% 22%
18% 16% 18%
12% 12% 11% 14% 16% 12% 16% 10% 14% 11% 15%
10% 11% 12% 11% 14% 15%
85%
60%

12% 16% 14%

6% 3% 4% 3% 2% 4% 2%

57% 54%
41% 37% 42%
32% 30% 28%
16% 10% 13% 12%
6% 7% 6% 4% 5% 4% 5% 3%
3% 8% 19% 32% 38%
3% 7% 18% 31% 41%

10% 19% 22% 16% 33%

4% 17% 20% 15% 44%

2%7% 13% 21% 56%

2%7% 13% 25% 53%

2%7% 12% 15% 64%

2%10% 15% 16% 57%

6%4% 8% 13% 70%

5%3% 9% 13% 69%

5%5% 8% 11% 70%

2%5% 6% 10% 76%
 66% 65% 64% 65% 62% 64% 60% 61%
50% 46%

20% 23% 20%

17% 15% 14% 15% 13%
13% 13% 10% 16% 17% 13% 14% 14% 12% 13%
13% 9% 11% 12%
 53%
44%40% 43%
33%
24%
7% 4% 6% 5% 5% 3% 4% 4% 4% 2%

79% 67% 25%

72% 62% 25%

59% 43% 21%

51% 41% 22%

45% 41% 11%

36% 37% 12%

20% 33% 41%

12% 25% 35%

16% 5% 30%
10% 3% 26%

10% 5% 29%
6% 4% 27%
 46% 45% 44% 44% 44%
26% 30% 28% 23% 26%

41% 39% 38%

37% 37% 37% 36% 36%
31% 32% 31%
27% 28% 27% 25% 25% 26% 26%
26%
20% 24% 23%
 66% 57%
54% 62% 47% 44% 42%
29% 21% 24%

39% 37% 41% 38% 37%

36% 33% 32% 34%
31% 31% 31% 28%
26% 25% 24% 26% 25%
25% 25% 23% 22%
 13% 5% 4% 13% 5% 4%
9% 8%
23% 16%
19% 26%

20% 21%

33%
27% 25%27%
20%20% 17%14%
12%13% 8% 6% 8% 8% 7% 6% 5% 6% 4% 6%
52% 46% 46% 53%
44% 43% 37%
31%

52% 63%
54% 67%

32% 15%
30% 14%

6% 12%
6% 11%

5% 12%
5% 9%

3% 1%
2% 1%

1% 1%
2%
2%
•

•
 98%
97%
78%
69%
67%
47%
48%
42%
38%
21%
32%
29%
29%
28%
23%
16%
20%
11%
12%
7%
10%
8%
10%
8%
9%
6%
7%
5%
 58%
25%
56%
32%
51%
25%
48%
21%
44%
21%
37%
23%
32%
12%
26%
18%
24%
11%
22%
16%
17%
11%
6%
4%
 60% 71%
75% 41%
64%
10% 45%
33%
9% 57%
58%
4%
7% 50%
3% 43%
43%
0.1%
37%
29%
37%
21%
9%
79% 21%
35% 9%
43% 14%
25% 21%
29% 14%
17% 10%
29% 14%
37% 12%
29% 7%
8% 8%
14%
19% 4%
7%
7%
 43%
48%
28%
28% 36%
26%
24%
26% 36%
24% 22%
21% 29%
37%
10%
7% 29%

45%
7%
7%
21%
7% 13%
7%
14%
19%
4%
7%
11%
 90% 95% 89%
87%
88% 86%

66% 48% 55%

64%
66% 61%

54% 38% 31%

41%
33% 26%

53% 16% 44%

14% 17% 15%
51% 30% 41%
27% 26% 26%
45% 38% 39%
15% 19% 16%
42% 25% 38%
26% 23% 25%
39% 44% 39%
15%
15% 15%
36% 14% 24%
26% 23% 25%
36% 21% 29%
17% 17% 17%
35% 25% 26%
21% 21%
20%
34% 14% 25%
13% 14%
15%
31% 18% 25%
18% 13% 17%
 92% 97% 86%
80%
81% 81%
88% 75% 79%
71% 74% 72%
30% 27% 31%
8%
5% 6%
24% 7% 17%
4%
5% 5%
22% 18% 14%
11% 9% 11%
16% 14% 18%
7% 7% 7%
12% 10% 11%
3% 3%
4%
12% 14% 13%
16% 16%
15%
11% 7%
5% 3% 4%

6% 3%
3% 2% 2%
Ratings

14 18 16
16 18 17

12 10 11
8 8 8

9 12 10
11 15 13

8 6 7
6 6 6

8 11 10
11 8 10

7 5 6
9 7 8

6 8 7
11 12 12

6 5 5
4 3 3

6 6 6
7 6 6

6 7 6
9 8 8

6 7 6
5 6 6

6 8 7
8 9 8

3 8 6
6 6 6

3 7 5
5 6 5

1 7 5
5 7 6
 75%
66% 26% 19% 17%
6% 11% 8%
58%
61% 25% 10% 19%
5% 6% 5%
47%
47% 21% 21% 21%
12% 14% 12%
38% 20% 10%
22% 9% 18%
7% 9%

31% 19% 24% 15%

22% 6% 10% 8%

31% 17% 4% 12%

36% 2% 2% 2%

16% 6% 13%
26% 9% 7% 9%
23%
15% 13% 13%
18% 5% 7% 6%
22%
15% 7% 13%
7% 6% 8% 7%
9%
15% 3% 10%
2% 4% 3%
 67% 64% 66%
41% 29% 36%

56% 47% 50%

31% 36%
44%

45% 43% 42%

26% 37%
61%

26% 34%
38% 20% 49%
42%

22% 23%
23% 35%
25%
21%

20% 21%
20% 11%
16%
29%
13%
14% 12% 13%
18% 6%
6%
7% 7% 4%
6% 10%
4%
4% 4% 7%
26% 1%
3%
3% 3% 25%
6% 13%
 42%
34% 47%
33% 21%
38%
28%
26% 21%
30%
24%
26% 19%
38%
20% 18%
21%
21%
16%
26%
20%
29% 14%
14% 18%
15% 13% 28%
11% 13%
10% 16%
11%
15% 13%
19%
7%
20%
6%
8% 41% 47%
52% 43%
5% 50% 37%
7% 18% 22%
4% 24% 26%
24% 29%
3%
10% 10%
4%
4% 11% 13%
15% 11%
4%
3% 6% 6%
6% 7%
9% 6%
4%
5% 15%
7% 25% 10%
3% 18%
 23% 21%
10% 15% 13%
5% 8% 8% 4% 6%
05:00-07:00 07:00-09:59 10:00-17:00 17:00-20:00 20:00-05:00

18% 16%
10% 12%
8% 4% 8% 8% 3% 3%
05:00-07:00 07:00-10:00 10:00-17:00 17:00-20:00 20:00-05:00

21% 19%
14% 11%
9%
4% 8% 9% 4% 5%
05:00-07:00 07:00-10:00 10:00-17:00 17:00-20:00 20:00-05:00

19% 17%
12%
7% 5% 6% 4% 4% 2%
05:00-07:00 07:00-10:00 10:00-17:00 17:00-20:00 20:00-05:00

15% 14%
6% 6% 11% 11%
5%
3% 3%
05:00-07:00 07:00-10:00 10:00-17:00 17:00-20:00 20:00-05:00

17% 16%
7% 6% 9% 11%
4% 3% 3%
05:00-07:00 07:00-10:00 10:00-17:00 17:00-20:00 20:00-05:00
 60%
46%
56%
42%
17% 71%

30% 20%
17%
11%
30%
15%
15%
26% 10%
32%
23%
13%
18% 8%
19%
24%
9%
17%
44% 8%

16%
6%
10%
14% 3%
22%
5%
14% 3%
13%
13%
20%
6%
9%
 33% 26% 29%
20%
9% 15%
32% 27% 29%
10% 6% 8%

13% 4% 9%
4% 2% 3%

11% 10% 11%

4% 3% 4%

8% 5% 6%
1% 3%
4%

62% 53% 58%

74% 58% 66%

49% 41% 45%

19% 14% 17%

34% 25% 25%

17% 11% 14%

19% 5% 12%
7% 4% 6%

16% 10% 13%

2% 3%
4%
 88%
49%

57%
30%

54%
24%

53%
27%

52%
19%

48%
21%

43%
18%

16%
8%
 53% 16% 44%
14% 17% 15%
45% 38% 39%
15% 19% 16%
21% 20%

17% 3% 16%
3% 5% 4%
15% 14%

14% 12% 9%
8%
6%14% 7%
4% 14%
5%
5% 5%
13% 4% 16%
4%
4% 4%
12% 5% 9%
4%
4% 4%
12% 3% 10%
2% 2%9% 2%9%
10%
3%
3%
2% 3%11%
9% 2%
2%
2%
9% 6% 5%
2% 2%
2%
9% 21% 6%
5% 7% 5%
8% 4% 6%
3% 3%
2%
 34% 32% 28% 29%
6% 6% 20% 16% 12% 17%

9% 11%
9% 14%
11% 12%
1% 10%
3% 8%
10% 14%
9% 8%
3% 10%
3%
8%
8%
9% 6%13% 6%
8%
3% 5% 1% 9%
1% 1% 10%
3% 12%
3% 4% 3%
3% 2%
2% 3% 3%
4% 3% 0%
2% 2%
2% 2% 2%
2% 2% 3%
2% 2%
2% 2% 2%
2% 2% 4% 2%
2%
2% 3% 3%
1% 1% 2% 1%
2% 1%
4% 1%
4% 1%
1% 1%
2% 2%
4% 1% 2%
1% 0% 1%
1% 3% 3%
1% 2%
1% 4% 1%
1% 2% 2%
3% 2%
1% 1% 1% 1%
1% 2% 1% 1%
1% 1% 2% 3%
1% 4% 4%
3%
 35% 24% 23% 27% 26%
12% 9% 16% 13% 13%

3% 18% 21% 16%

4% 28% 16% 24%
3% 11% 7% 6%
4% 15% 9% 13%
3% 8% 9% 8%
4% 11% 6%
9%
3% 8% 5% 8%
3% 18% 16%
17%
2% 7% 1%
3% 1% 4%
2% 3% 13% 3%
3% 6% 7% 6%
2% 12% 2% 10%
3% 6% 8%
1% 21% 12%
1% 18%
3% 4% 3%
1% 7% 4%
2% 6%
1% 2%
9% 5% 8%
1%
1% 1% 1%
1%
1% 1% 1% 1%
1% 1%
1% 4%
1% 1%
2% 3% 1%
2%
36% 35%
27% 31%
24% 24% 24% 23% 24% 24%
15%16% 18% 19% 19%
10%6% 9% 7% 9% 4% 6% 2% 6% 4% 12% 9% 9% 4% 9% 9%
4% 2% 6% 2% 2%

20% 11%
11% 5%
16% 11%
4% 4%
16% 8%
7% 2%
15% 7%
9% 3%
15% 7%
4% 2%
14% 6%
4% 2%
13% 6%
3% 1%

13% 5%
6% 1%

11% 5%
4% 2%
5%
11% 1%
5%
 42% 25% 38%
26% 23% 25%
12% 11% 12%
10% 14% 11%
11% 8% 10%
8% 10% 9%

8% 5% 6%
8% 6% 7%

7% 4% 9%
5% 7%
7%
6% 5% 5%
5% 8%
10%

6 7
11 8
12 12
6 6 6
7
6 6
4 3 3
5 5
5
2 2 2
2
2 2

2 1 1
2 3
3

2 0 1
1
1 1
 53% 53% 45% 45%

3% 3%

24%
20% 15%
14% 3%5% 2%2% 1%2% 0%1% 1%1%

80% 85%

13% 9% 8% 6%

37%37%
20%22% 17%17%
1% 1% 4% 1%
 81% 81%
44% 44%

4% 9%
3% 32%

3% 4%
10% 26%

2% 4%
11% 11%

2% 1%
10% 4%

2% 1%
8% 1%

1% 1%
1% 5%

1% 1%
1% 1%

1% 1%
2% 4%

1% 1%
3% 0%
 85%
60%

14% 12%
4% 3% 3% 3% 4% 2% 2% 1%

54%
47% 42% 37%
33% 28% 25% 28%
22%
10% 10%
12%
5%8% 4%6% 4%4% 4%4%
3% 8% 19% 32% 38%
2% 9% 20% 26% 42%

10% 19% 22% 16% 33%

5% 13% 18% 11% 52%

2% 7% 13% 21% 56%

2% 9% 17% 18% 53%

2% 7% 12% 15% 64%

2% 14% 13% 11% 58%

6% 4% 8% 13% 70%
7% 6% 8% 11% 67%

1%
2%5% 13% 79%
1%
2% 8% 13% 76%
 73% 69%
72% 62% 19%
25%
52% 46%
51% 41% 18%
22%
45% 44%
36%
37% 9%
12%

21% 33%
12% 25% 37%
35%
4%
4%
16%
10% 28%
4% 27%
3%
9%
6% 2%
1%
25%
26%

66% 70%
53%
40% 41% 39%
24% 23%
4% 11%
•

•
•

•
 98%
97%
71%
69%
49%
47%
45%
42%
32%
29%
27%
28%
21%
21%
16%
16%
11%
11%
9%
8%
8%
8%
6%
7%
6%
6%
5%
5%
 20% 26%
32%
20%
20%
23%
12% 19%
25%
11% 19%
25%
17%
35% 21%
42% 17%
21%
16%
14% 18%
15%
12% 16%
14%
18%
10% 9%
10% 11%
8%
12%
8%
11%
3%
4%
 74% 48%
75% 58%
10%
10% 42%
43%
7%
9% 31%
37%
5%
4% 28%
4% 41%
3%
27%
0.0%
0.1% 45%
24%
37%
12%
12%
10%
23% 21%
35%
8%
18% 8%
25% 7%
13% 9%
17% 6%
12% 9%
14% 6%
10%
12%
19% 4%
4%
6%
8%
5%
7%
 52%
28% 45%
28%
52%
25% 48%
21%
46%
17% 37%
26%
30%
10%
26%
7%
30%
7% 19%
7%
28%
7% 22%
7%
15%
6% 11%
4%
14%
13%
 87%
88% 95% 87%
86% 87%
71%
66% 73% 70%
64%
61%
64%
57% 33%51% 65%
55%
62%
55% 33%49% 64%
53%
40% 22% 34%
24% 21% 23%
35% 38% 36%
36% 36% 36%
33% 18% 27%
21% 18% 20%
29% 16% 27%
26% 23% 25%
29% 18% 28%
27% 26%
26%
28% 18% 24%
10% 11% 10%
28% 24% 26%
29% 25% 27%
24% 22% 23%
27% 25%
22%
24% 21% 22%
26% 24%
20%
13% 20% 11%
10% 12% 10%
 76% 74%
80%
76%
81%
81%
58% 50% 74% 63%
72%
71%
19% 6%15% 18%
16%
16%
15% 5%
5%
13%
10%
12%
13% 14%
22%
12%
18% 19%
10% 11%
9%
9%
11% 11%
10% 1%
4%
8%
7% 6%
5% 1%
4%
4%
5% 5%
4% 6% 3%
7% 7%
7%
4% 0% 3%
3% 3%
4% 1% 3%
3%
5%
4%
3%
2% 3%
6%
2%
5% 8%
5% 2%
2%
2%
2% 2%
4% 1%
3%
1%
3% 4%
 32
66%
18 56%

35%
37%

29%
27%

23 22%
10 22%

10
5 21%
24%
7
4 12%
20%
2
1
6%
5%
 20 20 20
16 18 17
16 15 16
10 14 12
12 10 11
11 8 10
12 12 12
9 8 8
11 14 12
11 12 12
11 12 11
8 8 8
10 11 10
7 7 7
10 13 11
8 9 8
10 7 9
8 8 8
10 11
7 12 8
8
9 11
8 14 9
10
9 10
7 10 7
7
9 10
8 11 9
9
9 10
7 11 8
9
9 9
6 10 7
8
8 9
6 10 6
6
 53% 46%
56% 47%

34%
32%

55%
7% 52%
7%
45%
43%

32%
34%

25%
6% 24%
6%
35% 24%
26%
28%
27% 21%
27% 26%

12% 18%
15% 18%
14% 16%
15% 17%
2%
5% 12%
15%

Info source: Google consumer barometer

38%
37% 44% 44%
36% 39%

93%
94% 11%14%
3% 4%

82% 3%
77% 2%

3%
35% 3%
39%
5%
7%
10%
12%
15%
17%
5%
5% 14%
14%
5%
5% 55%
51%
 66%
60%
41%
37%
33%
28%
25%
24%
22%
21%
30%
22% 31%
22%
21%
21%
21% 35%
25% 36%
19%
21%
18%
18% 40%
37%
18%
23%
15%
19%
15%
16%
13%
13%
 66% 11% 3% 11%
66% 12% 14% 12%
8% 9% 9%
62% 9% 7% 9%
61%
8% 3% 6%
6% 11% 8%
49% 6% 0% 6%
47% 7% 7% 7%
6% 0% 5%
38% 4% 3% 4%
36% 6% 3% 6%
6% 8% 7%
24% 6% 2% 5%
23% 3% 4% 3%
5% 4% 5%
5% 7% 6%
22%
22% 5% 2% 4%
6% 10% 8%
22% 5% 7% 6%
22% 9% 7% 9%
4% 3% 4%
4% 2% 3%
19%
22% 3% 6% 2%
3% 2% 3%
9% 2% 4% 3%
9% 2% 2% 2%
1% 3% 3%
2% 1% 2%
 64% 39% 55%
35% 49%
61%

46% 37% 43%

41% 31% 37%

46% 30% 40%

29% 36%
44%

46% 28% 38%

42% 20% 36%

36% 27% 33%

24% 25%
4%

36% 25% 29%

26% 25%
29%

30% 12% 20%

26% 13% 16%

24% 11%
•
19%
21%
11% 13% •
24% 10% 7%
18%
8% 6%

9% 9% 7%
6% 6% 7%
 35%
33% 50%
47%
33%
29% 43%
38%
27%
26% 43%
38%
27%
26%
32%
30%
22% 32%
28%
20% 29%
22% 24%
21% 29%
18% 26%
15% 24%
20%
16%
15% 24%
21%
10% 21%
10% 18%
9%
8%
8% 41%
7% 52% 47%
48% 52%
6% 54%
6%
24% 18% 22%
6%
5% 18% 23%
26%
5%
4% 11% 10% 10%
11% 8% 10%
3%
3%
6% 6% 6%
6% 7% 6%
7% 25% 15%
5% 19% 10%
 25% 25% 18%
10% 5%
10% 23% 21% 4%
15%
05:00-07:00 07:00-09:59 10:00-17:00 17:00-20:00 20:00-05:00

20% 19% 15%

8% 3%
8% 18% 16% 12% 3%
05:00-07:00 07:00-10:00 10:00-17:00 17:00-20:00 20:00-05:00

23% 23% 17%

9% 4%
9% 4%
21% 19% 14%
05:00-07:00 07:00-10:00 10:00-17:00 17:00-20:00 20:00-05:00

23% 21% 12%

8% 4%
7% 19% 17% 12% 4%
05:00-07:00 07:00-10:00 10:00-17:00 17:00-20:00 20:00-05:00

20% 18% 12%

7% 2%
6% 15% 14% 11% 3%
05:00-07:00 07:00-10:00 10:00-17:00 17:00-20:00 20:00-05:00

22% 20% 12%

7% 3%
7% 17% 16% 11% 3%
05:00-07:00 07:00-10:00 10:00-17:00 17:00-20:00 20:00-05:00
 52%
44%

44%
46%

32% 72%
32%
71%
26%
24% 11%
26% 10%
22%
23% 11%
20% 11%
16%
18% 9%
8%
16%
17%
8%
13% 8%
17%
13% 3%
13%
3%
12%
15% 2%
3%
10%
10%

9%
9%
 22% 8% 17%
20% 9% 15%

8% 3% 6%
10% 6% 8%

4% 2% 3%
4% 1% 3%

3% 1% 2%
4% 3% 4%

1% 2%
2% 3%
4% 2%

78% 68% 75%

74% 58% 66%

17% 11% 15%

19% 14% 17%

14% 10% 13%

17% 11% 14%

8% 4% 7%
7% 4% 6%

3% 1% 3%
4% 2% 3%
 43%
49%

26%
30%

23%
27%

19%
24%

17%
21%

14%
18%

14%
19%

8%
8%
 19% 11% 18%
16%
15% 19%
17% 11% 15%
15%
14% 17%
9% 4% 9%
5%
5% 5%
8% 5% 6%
2%
2% 2%
8% 9% 7%
4%
3% 5%
8% 4% 6%
5%
5% 4%
7% 6%

7% 7% 5%
4%
4% 4%
7% 5%

6% 8% 5%
6%
4% 5%
6%
6% 1%
3%
5% 4%
6% 3% 5%
4%
4% 4%
4%
5% 10%
8%
6% 7%
4%
5%

4% 4% 4%

8%
4% 6%
4% 7%
3%
2% 2%
2%
2% 2%
2%
3% 3%
3%
3% 1%
1%
3% 3%
3%
1% 3% 1%
2%
2%
3%
 34% 37% 27% 25%
20% 20% 12% 11%
6% 7%

11% 18% 10% 15%

8% 10% 9% 10%
6% 18% 12% 16%
4% 9% 11% 10%
6%
4% 12% 1% 10%
5% 6%
4% 9% 8%
5% 12% 11% 11%
6%
3% 12% 10%
4% 11% 2% 9%
3% 2%
4% 3% 3%
3% 8% 5% 7%
2%
3% 3% 3%
2% 7% 1%
3% 6%
2% 4% 3%
6% 2% 4%
3% 5%
2%
1% 1% 1%
3% 4% 2%
3% 5% 3%
1% 4%
3%
2% 3% 6%
3% 3%
2% 3% 3%
1% 3%
1% 3%
2% 1% 2%
1% 1%
2% 2% 3%
1% 3% 2%
2% 3%
 35% 37%
12% 13% 16% 16% 23% 22% 13% 12%

4% 36% 17% 31%

28% 16% 24%
4%
4% 24% 12% 21%
3% 21% 12% 18%
4% 17%
3% 18% 20%
16%
4% 18% 17%
4% 8% 15%
18% 6%
4% 11% 9%
4%
17% 9% 14%
3% 9%
3% 15% 13%
3% 16% 16% 14%
3% 7%
12% 10%
3% 11% 5% 9%
3%
2% 7% 4% 6%
2% 9% 7% 8%
2% 5% 8%
2% 9% 1%
6% 6%
2% 4% 3%
2% 3%
4% 2% 3%
2% 2% 2%
2% 1%
2% 3% 5% 3%
1% 3% 2% 2%
2% 3% 1%
1% 2% 1%
2% 1%
36 33 35
26 24 23 21 31
18 24 24 19 19
11 10 6 1 9 4 10 18
2 3 5 2 12 9 9 4 9 9
4 2 6 2 2

19% 5%
11% 5%
18% 3%
9% 4%
14% 2%
7% 3%
11% 2%
6% 1%
9% 2%
4% 2%
9% 1%
4% 2%
9% 1%
5% 1%
9% 1%
5% 1%
8% 1%
4% 2%
8% 1%
4% 1%
 25% 14% 26%
26% 23% 25%
17% 11% 15%
10% 14% 11%
17% 8% 14%
11% 8% 10%

16% 5% 13%
10% 5% 8%

11% 7% 10%
8% 10% 9%

8% 0.3% 7%
7% 5% 7%

11 14 12
11 12 12
7 6 7
7 6 6
5 5 5
5 5
5

3 5 4
2 2 2

2 3 3
2 3 3

1 0.2 1
1 1 1
 49%
45%
45% 76%
80%
50%
43% 64%
33%
38%
42% 53%
16% 30%
39%   49%
19% 44%
32% 49%
21% 58%
32% 48%
54%
44%
48%
34%
64% 47%
57% 8%
46%
62% 25%
60% 42%

61% 22% 41%

56%
39%
41%
56% 27%
55%
  39%
23%
56%
56% 38%
55%
48% 38%
41% 36%
 53% 57% 45% 41%

3% 3%

24%23%
14%12%
3% 3% 2% 1% 1% 1% 1% 1%

80% 79%

13% 16% 8% 6%

37%38%
20%21% 17%17%
4% 4% 1% 1%
 50% 43% 42% 42% 41% 41%
25% 23% 24% 23% 22% 23%

51%

32% 31% 33% 31% 33%

29% 30% 29% 29% 30%
23% 24% 25% 24% 23%
23% 24% 22% 22% 23%
22%
 40% 38%
44% 44%
12% 34%
11% 32%
11% 30%
10% 26%
10% 13%
10% 11%
8% 8%
8% 7%
4% 6%
3% 5%
3% 5%
3% 4%
3% 5%
3% 4%
2% 4%
2% 3%
2% 4%
2% 3%
 65%
47% 39% 37% 37% 37%
19% 17% 17% 17%

24% 24%
16% 16% 12% 14% 11% 15% 14% 19% 12%
19%
10%
17%
11%
16%
10% 11% 12% 11% 14% 15%
60%56%

16%19% 12%14% 14%13%

5% 6% 4% 5%

54%54%
42%45% 37%38%
28%28%
12%12% 10% 9% 7% 8% 5% 5% 4% 4% 4% 4%
 10% 19% 22% 16% 33%

11% 21% 23% 17% 29%

3% 8% 19% 32% 38%

3% 7% 18% 35% 37%

2% 7% 13% 21% 56%

2% 7% 13% 21% 57%

2% 7% 12% 15% 64%

2%6% 13% 16% 63%

5% 5% 8% 11% 70%

5% 7% 9% 14% 65%

6% 4% 8% 13% 70%

6% 3% 8% 14% 68%
 69% 61% 69% 64% 70% 65% 72% 65%
54% 46%

24%
19% 19%
16% 13% 15% 14% 16% 15% 12% 15% 16%
10% 12% 16% 17% 12% 13%
13% 9% 11% 12%
 73% 62% 28%
72% 62% 25%

52% 43% 26%

51% 41% 22%

35% 38% 14%

36% 37% 12%

11% 25% 35%

12% 25% 35%

9% 4% 28%
10% 4% 27%

6% 3% 27%
6% 3% 26%

66% 66%
53% 56%
40% 40%
24% 25%
5% 5%
 42% 44% 44% 46% 47%
26% 23% 25% 25% 26%

43%
37% 36% 37% 38%
35% 32%
31% 31% 32%
26% 27% 27% 25% 25% 26% 26%
28% 26%
20% 24% 23%
 62% 65% 57%
43% 45% 50% 51%
24% 31% 29%

47% 42% 46% 43%

40% 38% 40% 37% 41% 38%
34%
31% 25% 24% 26% 28% 25%
25% 25% 26%
23% 22%
 13% 5% 4% 4% 4%
9% 13% 8%
23%
19% 24% 18%

20% 22%

27%29% 27%26%
20%19%
14%14% 13%13%
8% 9% 6% 7% 6% 7% 6% 6% 6% 5%
51% 53% 49% 46%
41% 43% 35% 37%

54% 66%
54% 67%

31% 14%
30% 14%

6% 11%
6% 11%

5% 10%
5% 9%

2% 1%
2% 1%

1% 1%
2% 2%
Info source: 2015 SMG Performance Smartphone Purchase Experience Map
•