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Administrative Process

Mission

Feed, Delight and Serve our world.

Vision

 A company with leading and reliable brands for our consumers.

 Our customers' preferred supplier.
 An extraordinary place to work
 We are the best baking company in the world and a leader in the food industry.
 We seek to be a highly productive and fully humane company.

Code of Ethics:

With Our Consumers

To offer products and services of the highest quality and innovative.

With Our Collaborators

Guarantee respect for their dignity, their individuality and provide a safe environment for their
lives.

well-being and development.

With Our Suppliers

Maintain cordial and honest relationships, promoting their development and seeking to build

long-lasting, fair and just business relationships.

The Organization:

The group is divided into organizations:

Bimbo Organization, which is in charge of brands such as:

Marinela Organization, which manages the lines of cakes and cookies.

Ricolino Organization, in charge of sweets and chocolates.

Barcel Organization, in charge of the snack line.

To have an Integrating Spirit:

Actively contribute to the development of a culture where people with points of view,

and experience, feel valued, integrated and able to contribute to the development of the

to the company's success.

Encourage the search for ideas and diverse points of view to increase creativity and

to achieve commercial success.

Work as a team:

Develop teams capable of achieving great things by working together. Generate relationships of
trust and mutual respect when working in a team, without seeking recognition for oneself.

Grupo Bimbo divided the organization into two phases, the first is the division of labor which in
turn is divided into hierarchization, departmentalization, job description and the second in
coordination, all these divisions are occupied by group BIMBO to make a clear distinction between
its franchises, its departments and its employees in the sense that each performs various activities
that have together the fulfillment of an objective.

The image contains some people cutting a ribbon, this explains teamwork and the culmination of a
goal.

Hierarchy:
The hierarchy of Bimbo is like that of any company starts from the bottom by the employees
passing to the supervisors there managers to pass over them the administrative and shareholders
of the company.

Departmentalization:

The BIMBO group is departmentalised in this way:

 PRODUCTION DEPARTMENT
 HUMAN RESOURCES DEPARTMENT
 MARKETING DEPARTMENT
 FINANCE DEPARTMENT

Description of Functions

Each area has its own specific function:

Production is to manufacture the product with the highest customer satisfaction.

The human resources is to keep the company stable between employees and managers

The marketing is that the image of the company is the best possible

and finally finance is to maintain a stable and organized company in all its transactions.

COORDINATION:

The company Bimbo has a good coordination between the different areas for that reason it has
managed to be the main bakery at world-wide level.
Strategies:

1.- Product Strategy. "We develop tasty, healthy and innovative products."

Brand Strategy. "We establish long-term relationships with our consumers."

4.- Margin Increase Strategy. "Increase efficiency to create value."

5.- Acquisition strategy. "We identify new opportunities for growth."

Talent Management Strategy. "We encourage the development of our collaborators".

Motivation:

Grupo BIMBO applies the motivation of its production plants with incentives for outstanding
employees and also outside it supporting sports and some institutions etc.

Communication

BIMBO requires constant communication between employees to ensure that the product is as
expected by the customer.

It also maintains constant communication with the main media to keep abreast of change and that
the advertising is as required.

Supervision

This company has a constant monitoring of the product, advertising and mainly in the finances
made for optimal achievement of business objectives.

CONTROL

Identification of Standards: To achieve a good identification of product quality standards requires

strict supervision and have auditors who verify the high quality expected of BIMBO group.
Measurement:
To achieve the measurement of product sales has trained personnel to make the correct
calculation and there are no capital or product deviations.
Comparison:
The company BIMBO makes the comparison with the competition to be at its level or above it and
thus achieve maintain the commercial level it leads until now.
Detection of deviations:
BIMBO is in constant supervision and audits to prevent deviations that may arise from errors or
theft of personnel in charge of different areas.
Correction:
If there is any deviation, the corresponding correction is made where the problem has arisen to
maintain the stability of the BIMBO group.

Feedback:
If there is any change in production or any new product in the BIMBO group a feedback is applied
to all the personnel required to be updated and perform their work as expected.

Procedures

The BIMBO procedure is different for each type of bread, but I will specify the BIMBO donuts:

First of all, the ingredients are mixed in a great kneading machine, then they go to some moulds
where they are already divided by piece, then they are passed by the oven, when they leave there
they are passed by a big rotating wheel to be cooled, after being cooled they leave the tray to be
packed 2 by 2 by a machine that catches them and then puts all the labels required to be closed
later by a thermal treatment.

At the end of this process it is accommodated and previously counted and then sold very fresh.

Order Process:

This is done through a computerized system that allows the seller, prepare your order, it is
processed and through modem the factory manufactures it.

The factory does not have an inventory, everything is done according to the orders of each day.
The transportation of the product usually takes place at night so that the time between production
and consumption is as short as possible.