Shen !

Natalie Shen


Professor Bocchino

Writing 2 WP2


8 December 2019

Different Appearances of The Lobster

How Different People View The Lobster

What will you think about when mentioning the lobster? If you are a foodie, you will

be interested in where is the best place to eat fresh lobsters. However, if you are a chef, you

will consider how to cook the most delicious lobster. Even it is the same topic the topic is the

same, different identities will make people focus on distinct key points have different

opinions. In the same way, economists, who want to make the maximum profit in lobster

production, and environmental scientists, who want to point out the relationship between

climate change and lobster production, write their observations to academic papers about the

lobster production with different stylized arguments, sources or evidences, potential

audiences, and organized information from different views with distinct genre conventions.

The economists write easily and understandably to encourage others to discover the great

potential in the lobster market. However, the environmental scientists want to show their

important discovery in the relationship between the climate and lobsters and they write in an

authoritative style with specialized words and accurate data.

Because of different disciplines and academic focuses, economists and environmental

scientists hold distinct opinions to have different purposes when they talk about the lobster

production. Known Aas people who “love money” and who “are good at making money”,

economists are interested in how to make more money through the profit of lobster
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production. Describing The paper’s main body describes the process that how Matthew and

his an organization, called Southern Rock Lobster Association (SRL), try different strategies

to improve the current condition of the Australian lobster market.1 after failing many times,

the paper written by Dentoni and his partners This paper also focuses on the problem of how

to make better future choices of financial problems in the future through after failure

experiences in the market. As Matthew says, “The more I discuss this with people involved in

this business, the more I learn from this story. It will help us do our business better

tomorrow”,2 their purpose is to let the students who learn economics and other economists

know the great potential and opportunities in the market.and encourage them to try eEven

though there is a possibility to make a loss, they still need to try. However, Putten and other

the environmental scientists, who do not care a lot about money but contribute themselves to

the environment and climate researches, are arguing argue about how the climate changes in

the supply chain will impact the lobster and the benefits of knowing them to the future

seafood security. 3 understanding the potential future impacts of climate change along the

supply chain for highly traded fisheries products can inform choices to enhance future global

seafood security. The same as the economists, they also discuss the case of Australian

Southern Rock Lobster fishery, SRL. While, However, they ignoreing its strategy to make

profit in the lobster market, they but focus on their its catching method and fishing

community. They compare it with another supply chain called Australian Tropical Rock

1 D. Dentoni, D., J. Lu, J., F. English, F., and R. McBride, R. “Driving a Fishery along the Bumpy
Ride of Today's Globalisation: The Case of the Australian Southern Rock Lobster Association,”
International Food and Agribusiness Management Review 15, no. 4 (2012): 164.
2 Dentoni, “Driving a Fishery along the Bumpy Ride of Today's Globalisation,” no. 4 (2012): 169
3 Ingrid E. Putten, Ingrid E., Anna K. Farmery, Bridget S. Green, Alistair J. Hobday, Lilly Lim-

Camacho, Ana Norman- López, and Robert W. Parker, “The Environmental Impact of Two Australian
Rock Lobster Fishery Supply Chains under a Changing Climate,” Journal of Industrial Ecology 20,
no. 6 (2016): 1384.
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Lobster fishery (TRL) 4 and analyze these two supply chains’ impacts from the climate

changes and their adaptions to these changes. 5

Due to their different disciplines, when discussing the same topic, even the same case,

the two research papers still view the same topic from different professional ways. the

economists focus on the lobster’s value in the market but the environmental scientists focus

on how their supplies are influenced by the climate. Also, the economist’s purpose is to

encourage more and more people to take part in the lobster market but the environmental

scientists want to state the great impact from the climate to the lobster supplies. In other

words, the environmental scientists want to protect the lobster supply from the climate

change in an ecological view. However, the economic views the lobsters as the tool of

making money and they enjoy the use of lobster supply without considering their safety and

danger. Of course, there is no need to indicate which is a correct view of the lobsters because

their academic focuses are different.

Based on their different focused arguments, the authors also utilize distinct resources

to achieve their purposes. Because the state of the market is changing all the time, there is

never a specific or no correct solution to a financial an economics problem and most

decisions are made by economists’ assumptions about the tendency of the future market in a

market and people need to try and discover the best way. For the economists, they like to

make assumptions, which are based on their prior knowledge, about the tendency of the

future market to avoid external loss. For example, Dentoni mentions Matthew’s words that

“single channel (importers in Hong Kong) and to one single market (China) was too risky.

Therefore, diversifying into new markets with complementary products through other

4Putten et al., “The Environmental Impact of Two Australian Rock Lobster Fishery Supply Chains
under a Changing Climate,”, no. 6 (2016): 1384.
5Putten et al., “The Environmental Impact,” 1385
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channels was necessary.”6 In this way, economists’ decision to the next step is usually based

on their familiarity and specialty to the market and they are often suffering the risk of making

a loss having a deficit. Different from economists’ attention to make strategies for the future,

environmental scientists always state their opinions or analyzation based on the records of

past experiments and existing data. For instance, when comparing two supply chains, TRL

and SRL, Putten says that “...the SRL fishery export to China accounted for over 70% of the

market for live lobsters. The TRL fishery also exports... for approximately 95% of the

market. The TRL has a very limited domestic market, whereas the SRL has a more

established domestic market.”7 In the scientific area, data and analysis are always the best

way to persuade the audience and achieve the authors’ purpose because there is rarely a

condition that breaks the scientific theory is hard to break. In this way, environmental

scientists prefer to rely on a scientific basis, including the records and data to state their

opinions, but not on the assumptions of authoritative scholars in that area. Because of

different academic gists, economists and environmental scientists use distinct resources

which are most reliable in their areas respectively to achieve their purposes.

Except for the distinct utilizations of resources, two groups of authors use the number

as evidence in the opposite ways. Due to different purposes, e Even though both of them use

the data number to describe the production of tons volume of production and price of

lobsters, economists use vague numbers to emphasize the impact of the lobster industry but

the environmental scientists use specific numbers to make a comparison between two lobster

supply chains. For example, Dentoni says that “The southern rock lobster industry in

Australia comprises around 700 small owner businesses”8 and “came back to almost 20,000 T

6Dentoni et al., “Driving a Fishery along the Bumpy Ride of Today's Globalization,” no. 4 (2012): 158
7Puttenet al., "The Environmental Impact,” 1390
8Dentoni et al., “Driving a Fishery along the Bumpy Ride of Today's Globalization,” 160
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... lobster prices have also been fluctuating strongly since the late 1990s. Nearly 30%...” 9

Using the vague data with the modifiers, including “nearly,” “almost,” and “around,” the

economists describe how the lobster industry is developed to such a big scale and how the

lobster prices are strongly fluctuating in the latest ten years. Because the purpose is to show

the large scale of the lobster and its great impact of the lobster, there is no need to cite and

analyze the specific data scientifically., and Sometimes, even the exaggeration is utilized to

increase the impression to impress the audience. However, to the environmental scientists’

their purpose is to make a comparison between two organizations supply chains' impact on to

the climate. In this way, how the catching of lobster will impact the climate and how the

environment will influence the lobster production by increasing their input of catching and

storing lobsters, Putten and his partners other authors use clear and specific data that “The

export phase contributed 44% and 56% of GWP of live-weight lobster for SRL and TRL,

respectively. The SRL fishery currently produces 68% of the combined 1,806.7 tonnes of

lobster product and 78% of ...supply chain.”10 to figure out which of the two supply chains

has a better lobster production and compare which of the two organizations that will have a

better catching method. Because the economists want to emphasize the lobster industry’s

impact, huge and exaggerated numbers are better than the specific numbers to make others

pay attention to it. However, specific numbers help the environment scientists a lot to make a

comparison between two supply chains. In this way, for different disciplines, the same type of

evidence will also be utilized in variable different forms to achieve distinct purposes.

9Dentoni et al., “Driving a Fishery along the Bumpy Ride of Today's Globalization,” 161
10Putten et al., “The Environmental Impact,” 1384
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Also, the two research papers are writing towards different audiences and

communities. Talking about Matthew’s strategies to the case of southern rock lobster and

Matthew’s strategies to solve the crisis, the economists’ purpose is want to state the

challenging financial questions that which are still open to the public and worth to be studied

and or discussed in order to benefit not only both the lobster market, but also and other

agribusiness industries worldwide.11 Just like Dentoni says in the introduction, “This case

was prepared for class discussion rather than to illustrate either effective or ineffective

handling of an agribusiness management situation” and the courses including “strategic

management and supply chain management”,12 the research paper is to encourage the

students in financial area to think about a real case in the past, make deep reflection, and

discover the better strategies, but not only telling the the correct way to manage the market.

Also, there are not without any jargons, but there are only some abbreviations of financial

organizations with brief descriptions that “The SRL association was funded for research

projects by the Fishery Research and Development Corporation (FRDC) and the Department

of Agriculture, Forestry and Fisheries (DAFF)...markets”.13 Reading with necessary

descriptions, the audience can know the authority and will not be confused about the context.

However, the main context body of the environmental science paper, which is a study

research paper, is the with a lot of information and analyzation. Including lots of jargons,

abbreviations, and terminologies, the paper is probably towards other environmental

scientists or professional scholars. For example, when describing the supply chain’s impact to

the climate, Putten makes use of uses many terminologies of chemistry chemical compounds

that “These include GWP (kg carbon dioxide equivalent [CO2 -eq]), acidification potential

11Dentoni et al., “Driving a Fishery along the Bumpy Ride of Today's Globalization,” 157
12Dentoni et al., “Driving a Fishery along the Bumpy Ride of Today's Globalization,” 157
13Dentoni et al., “Driving a Fishery along the Bumpy Ride of Today's Globalization,” 162
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(AP; kg sulfur dioxide [SO2]-eq), eutrophication potential (EP; kg phosphate [PO4]-eq),

ozone depletion potential (ODP; grams [g] trichlorofluoromethane [CFC-11]-

eq)...combined)”.14 Even though it is hard for audience who know little about chemistry to

understand these analyzations, it does not influence the effect of the paper b Because the

authors’ purpose is want to show their research results to other professional staffs scholars,

the specialized words will not influence their purpose even though it is hard for the whole

public to understand it. They are stating the science fact that is different from the economists’

paper which is used to appeal others and they do not need to consider whether others can

understand or not. The environmental scientists are stating the scientific facts and they do not

need to consider whether everyone can understand or not. However, the economists make

their paper easy to understand because they want to appeal to everyone.

What’s more, the organizations of information of these two disciplines are totally

different. Beginning with Matthew’s sentence, Dentoni points out the protagonist of the case,

Matthew, and main thesis that financial strategies should not only be made for the present,

but also for future15 which makes the whole paper easier to understand, clearly and logically.

Also, the paper uses the third person to describe the story of Matthew, including many

Matthew’s opinions and quotations that “Matthew believes that an alternative channel ...

According to Matthew, a further investment in ...channel open”16. Because Matthew is an

authoritative economist, the public assumes and believes that his assumptions and strategies

are right and wise. In this way, his personal opinions make the paper authoritative and have a

great reference value. In the environmental science paper, the most obvious feature of the

context is that even though it is also written in third person, there are citations for most

14Putten et al., “The Environmental Impact,” 1389

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sentences, even each word has one. For example, in the introduction, Putten writes

“Biological impacts...include variations in marine species abundance (Simpson et al. 2011),

distribution (Perry et al. 2005; Nye et al. 2009; Last et al. 2011), physiology (Somero 2010;

Neuheimer et al. 2011), and phenology (Dufour et al. 2010)”17, which makes the paper very

authoritative and credible and point out the thesis, important influence from climate. Two

disciplines have their different ways to organize the information and use different language

style to increase the authority and credibility of their papers.

Every single object in the world is complicated and has different appearances if we

treat it in different views, Eeven it is a common seafood, the lobster. The economists write in

an understandable way to make sure most people can read it and uses assumptions as

evidence because of the market’s uncertainty. However, the environmental scientists utilize

scientific theories, accurate data, and specialized words to indicate its authority. Different

disciplines use their different resources towards the different audiences to achieve different

purposes. and variable sources or evidences, potential audiences, and organized information

to write down their different arguments about it. In this way, distinct disciplines make people

to know one object roundly comprehensively and find the other area’s unknowable charm.