C O M PA N Y N A M E N O N C O M M O D O L U C T U S , N I S I E R AT P O R T T I T O R L I G U L A .

Module 1
Intro to Brand Building: The First Steps for Building
Your 7-Figure Business
Summary
#1
A product is one good idea.
A brand is a business that has
the ability to roll out several
 
products over time.
It’s never been faster, cheaper, or easier to innovate on a new idea and take any product,
any message, any idea into the world very, very quickly. That is why a lot of the big brands
are running scared. What that means is it's easier and faster for them to buy new
companies and ideas than it is for them to invent them. 

Get it in front of enough people to where one of the big box companies notices you and
buys you because you've got a fresh take on a new market. That’s how you get that big
seven- or eight-figure payday.
 
Even if you have no idea right now what your business will be, by the end of this training…

• You'll know the people you need to target.

• You'll know the products you want to bring to the world.
• You’ll have a simple but scalable plan to bring those products to the marketplace to
thousands, maybe even millions of hungry customers.
Action Steps
#1
1. What is your goal?

2. Where in your life have you spent a significant amount of

money, attention, and time?

3. Can you think of some times you’ve spent money on

multiple related physical products? (Example: Campers buy
tents, hiking gear, sleeping bags, etc.)
Action Steps
#1
4. Building a million dollar brand typically takes at least one
year to become scalable - but there are some people who do it
even faster. They typically have some “assets” starting out.
Do you have any of the following already?

_______ Have you raised funding?

_______ Do you already have an audience?

_______ Do you have a team with experience?

_______ Do you know any Influencers?

5. How would you describe the difference between a product

and a brand?

6. How would you feel about one day partnering with

Capitalism.com to take this new business from 7-figures to 8?