B. Tech.

III Year I Semester

14HUM102 PRINCIPLES OF MANAGEMENT
L T P C
3 0 0 3
Course Prerequisite: None
Course Description:
The course provides students with a practical and concrete explanation of management concepts and
techniques they will need to manage today’s and tomorrow’s organizations. The course will foll ow the
“planning, organizing, leading, controlling” format of managerial functions while putting together many
small pictures presented by individual modules into one bigger meaningful picture in which managerial
knowledge would apply. At the end of the course students are expected to understand role of
components of bigger picture and interactions between and among components .
Course Objectives: The course is intended to
1. To make understanding of basic concepts of Management and their application with organizations
around us. Acquainting the students about various theories and approaches of management and their
relevance in the new business environment. To learn and understand about the basic concepts of
organization and types and structure of organization.
2. Enabling the students to understand the concept of planning, manager as decision makers,
foundations of planning and strategic management.
3. To learn and understand about the basic concepts of organization and types and structure of
organization. Explaining the students about the various concepts of HRM and their essence in new
business environment.
4. Facilitating the students to learn about the leading, managers and communication, motivating
employees and managers as leaders.
5. To make aware of the students about controlling, managing operations and functional areas of
management-marketing and financial management.

UNIT I: DEFINING THE MANAGER’S TERRAIN

Introduction to Management and Organizations- Management definition, skills, roles, goals and
functions of a manager, organization, value of studying management - Management History- Historical
background, Classical Approach, Quantitative approach, Behavioral approach, Contemporary approach -
Organizational Culture and Environment- Manager: omnipotent or symbolic, organization’s culture,
current organizational culture issues, specific and general environments - Managing in a Global
Environment- Global Perspective, Understanding the global environment, Doing Business globally,
managing in a global environment - Social Responsibility and Managerial Ethics- Social responsibility,
views of social responsibility, social responsibility and economic performance, greening of
management, managers and ethical behavior.

UNIT II: PLANNING

Managers as Decision Makers- The decision-making process, manager as decision maker, Types of
decisions and decision making conditions, styles, biases and errors, decision making in today’s world -
Foundations of Planning- Meaning of planning, why and how managers plan, establishing goals and

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developing plans, contemporary issues in planning - Strategic Management-Importance of strategic
management, strategic management process, types of organizational strategies, current issues in strategic
management.

UNIT III: ORGANIZING

Organizational Structure and Design- Designing organizational structure, Mechanistic and organic
structures, Common Organizational Designs - Managing Human Resources HRM importance, HRM
process, HR planning, recruitment and decruitment, selection, Employee training, Employee
Performance Management, Compensation and Benefits, Contemporary issues in HRM - Managing
Teams- Understanding Groups, Explaining Work Group Behavior, Turning Groups into Effective
Teams, and Current Challenges in Managing Teams - Managing Change and Innovation- Forces for
change, two views of the change process, managing organizational change, contemporary issues in
managing change, stimulating innovation.

UNIT IV: LEADING

Managers and Communication- Meaning of communication, functions of communication, Inter-personal
communication, organizational communication, understanding information technology, communication
issues in today’s organizations - Motivating Employees- Basics of motivation, early theories of
motivation, contemporary theories of motivation, and current issues in motivation - Managers as
Leaders - Leaders and Leadership, Early leadership theories, contingency theories of leadership,
contemporary views of leadership, leadership issues in the twenty first century.

UNIT V: CONTROLLING
Introduction to Controlling - Basics, importance and process of control, controlling for organizational
performance, tools for controlling: feed-forward, concurrent and feedback controls, contemporary issues
in control - Managing Operations-What and why of Operations Management, Strategic Role of
Operations Management, Value Chain Management and its goal requirements, current issues -
Functional Areas of Management- 1. Marketing management 2.Financial management.

Course Outcomes:
The students after completing the course will be able to:

1. Understand the various concepts, approaches and theories of management in the real situation.
2. Analyse the concept of planning and apply on the decisions in strategicmanagement.
3. Compare organization structure designs and chart diligently with theoretical learning concepts.
4. Apply communication and theories of motivation in an organization.
5. Understand various tools for controlling organizational performance and apply to achieve the
corporate objectives.

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